{"success":true,"entity":{"id":81073,"name":"Hypermarket","category":"Shopping","type":"Touchpoint","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hypermarket.jpg","wikidata":"Q750656","size":4166626.4129284616,"worldwideSize":130073614.91028342,"country_share":3.2,"rankCountry":1676,"rankType":57,"rankCategory":67,"rankSubtype":973},"demographics":{"female_share":65,"avg_age":45.3,"age_buckets":[{"label":"16-19","share":6.2,"female":3.6,"male":2.6},{"label":"20-29","share":16.2,"female":10.2,"male":6.1},{"label":"30-39","share":20.1,"female":13.3,"male":6.8},{"label":"40-49","share":23.3,"female":15.5,"male":7.7},{"label":"50+","share":34.3,"female":22.5,"male":11.8}]},"psychographics":[{"cluster":"BALANCE","score":1.24},{"cluster":"OPEN","score":1.36},{"cluster":"JOY","score":1.27},{"cluster":"THRILL","score":1.17},{"cluster":"POWER","score":1.09},{"cluster":"CONSERVATISM","score":1.46},{"cluster":"PREMIUM","score":1.46}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":0.93},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.34},{"name":"Mindfulness","cluster":"BALANCE","score":1.42},{"name":"Spirituality","cluster":"BALANCE","score":1.26},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1},{"name":"Creativity","cluster":"OPEN","score":1.26},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.19},{"name":"Community Orientation","cluster":"OPEN","score":1.99},{"name":"Individualism","cluster":"JOY","score":1.81},{"name":"Indulgence","cluster":"JOY","score":1.33},{"name":"Social Media Usage","cluster":"JOY","score":0.9},{"name":"Pet Ownership","cluster":"JOY","score":1.05},{"name":"Extroversion","cluster":"THRILL","score":1.18},{"name":"Risk Appetite","cluster":"THRILL","score":0.81},{"name":"DIY Mentality","cluster":"THRILL","score":1.23},{"name":"Travelling","cluster":"THRILL","score":1.46},{"name":"Sports Activity","cluster":"POWER","score":1.05},{"name":"Career Orientation","cluster":"POWER","score":1.46},{"name":"Early Adopter Mentality","cluster":"POWER","score":0.75},{"name":"Tradition","cluster":"CONSERVATISM","score":1.43},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.18},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.9},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.33},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.67},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.81},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.91},{"name":"Design Affinity","cluster":"PREMIUM","score":1.12},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.79}],"top_affinities":[{"entity_id":211158,"name":"Holiday Hypermarket","logo":"https://clients.rascasse.com/wp-content/uploads/2022/11/Holiday.png","category":"Travel & Leisure","type":"Website / Newspaper / Magazine","affinity":33.85},{"entity_id":132020,"name":"Certified Pre-Owned","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Certi.png","category":"Cars & Mobility","type":"Topic","affinity":15.79},{"entity_id":211209,"name":"Home Bargains","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Home-Bargains.png","category":"Shopping","type":"Brand","affinity":4.27},{"entity_id":900,"name":"TUI","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Tui.png","category":"Travel & Leisure","type":"Brand","affinity":4.32},{"entity_id":222580,"name":"Matalan","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Matalan.png","category":"Shopping","type":"Brand","affinity":3.75},{"entity_id":75220,"name":"Public holiday","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Public-holiday.png","category":"Travel & Leisure","type":"Topic","affinity":9.02},{"entity_id":11144,"name":"Carrefour","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Carrefour.png","category":"Shopping","type":"Brand","affinity":18.97},{"entity_id":19561,"name":"Poundland","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Pundland.png","category":"Shopping","type":"Brand","affinity":4.75},{"entity_id":17233,"name":"Hotels","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hotels.jpg","category":"Travel & Leisure","type":"Topic","affinity":2.48},{"entity_id":81100,"name":"Household goods","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Household-goods.jpg","category":"Home & Garden","type":"Topic","affinity":4.73},{"entity_id":155783,"name":"Dunelm","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Dunelm.png","category":"Home & Garden","type":"Brand","affinity":3.36},{"entity_id":4778,"name":"Holiday","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Holiday.jpg","category":"Travel & Leisure","type":"Topic","affinity":2.71},{"entity_id":64664,"name":"Household","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Household.jpg","category":"Home & Garden","type":"Topic","affinity":3.28},{"entity_id":5742,"name":"TK Maxx","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/TK-Maxx_fullcolor.png","category":"Shopping","type":"Brand","affinity":3},{"entity_id":58092,"name":"Sales promotion","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Sales-promotion.png","category":"Shopping","type":"Topic","affinity":2.27},{"entity_id":209750,"name":"Haven Holidays","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Haven-Holidays.png","category":"Travel & Leisure","type":"Brand","affinity":4.91},{"entity_id":175810,"name":"Mecca Bingo","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Mecca-Bingo.png","category":"Games","type":"Brand","affinity":3.87},{"entity_id":13939,"name":"London","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/London.png","category":"Travel & Leisure","type":"POI","affinity":1.81},{"entity_id":42217,"name":"National Lottery","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/National-Lottery.png","category":"Games","type":"Brand","affinity":2.68},{"entity_id":71836,"name":"Mobile home","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Mobile-home.png","category":"Cars & Mobility","type":"Topic","affinity":3.67}],"top_countries":[{"code":"US","name":"United States","share":12.5},{"code":"BR","name":"Brazil","share":9.9},{"code":"FR","name":"France","share":7.2}],"top_regions":[{"name":"England","affinity":1.17,"reach":3124970},{"name":"South East","affinity":1.48,"reach":827917},{"name":"Greater London","affinity":1.23,"reach":669671},{"name":"Scotland","affinity":1.28,"reach":481883},{"name":"North West","affinity":1.07,"reach":474599},{"name":"East of England","affinity":1.16,"reach":440801},{"name":"South West","affinity":1.23,"reach":421148},{"name":"East Midlands","affinity":1.05,"reach":306983},{"name":"Yorkshire and the Humber","affinity":0.68,"reach":227118},{"name":"Wales","affinity":0.91,"reach":216854},{"name":"North East","affinity":0.73,"reach":118668},{"name":"West Midlands","affinity":0.63,"reach":112544},{"name":"Northern Ireland","affinity":0.85,"reach":108550}],"trend":[{"quarter":"Q3/22","year":2022,"quarterNum":3,"searches":15200,"yoyChange":null},{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":12400,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":15200,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":18600,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":21600,"yoyChange":42.1},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":16200,"yoyChange":30.6},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":24600,"yoyChange":61.8},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":52400,"yoyChange":181.7},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":98800,"yoyChange":357.4},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":36900,"yoyChange":127.8},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":20100,"yoyChange":-18.3},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":36800,"yoyChange":-29.8},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":22076,"yoyChange":-77.7},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":36317,"yoyChange":-1.6},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":35131,"yoyChange":74.8},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":48647,"yoyChange":32.2}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":6412,"share":5.7},{"month":2,"name":"Feb","avgSearches":7720,"share":6.9},{"month":3,"name":"Mar","avgSearches":7135,"share":6.4},{"month":4,"name":"Apr","avgSearches":12585,"share":11.2},{"month":5,"name":"May","avgSearches":11076,"share":9.9},{"month":6,"name":"Jun","avgSearches":10468,"share":9.3},{"month":7,"name":"Jul","avgSearches":10460,"share":9.3},{"month":8,"name":"Aug","avgSearches":15190,"share":13.6},{"month":9,"name":"Sep","avgSearches":8365,"share":7.5},{"month":10,"name":"Oct","avgSearches":8188,"share":7.3},{"month":11,"name":"Nov","avgSearches":5071,"share":4.5},{"month":12,"name":"Dec","avgSearches":9340,"share":8.3}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Pop music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Pop-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.28},{"name":"Dance music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Dance-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.32},{"name":"Folk music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Folk-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.67}]},"food":{"label":"Food & Cuisine","items":[{"name":"Italian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Italian-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.29},{"name":"Indian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Indian-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.66},{"name":"Global cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Global-cuisine.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":2.76}]},"sport":{"label":"Sports","items":[{"name":"Walking","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Walking.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.29},{"name":"Jogging","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Jogging.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.35},{"name":"Bowling","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Bowling.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":2.3}]},"fashion":{"label":"Fashion","items":[{"name":"Debenhams","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Debenhams.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":2.42},{"name":"New Look","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/New-Look.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Mainstream fashion","affinity":2.42},{"name":"Sports Direct","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Sportsdirect.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":2.03}]},"brands":{"label":"Top Brands","items":[{"name":"Home Bargains","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Home-Bargains.png","category":"Shopping","type":"Brand","subtype":null,"affinity":4.27},{"name":"TUI","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Tui.png","category":"Travel & Leisure","type":"Brand","subtype":"Travel website","affinity":4.32},{"name":"Matalan","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Matalan.png","category":"Shopping","type":"Brand","subtype":null,"affinity":3.75}]},"media":{"label":"Media","items":[{"name":"BBC Sport","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/BBC-Sport.png","category":"Sports","type":"TV Channel","subtype":null,"affinity":1.34},{"name":"BBC News","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/BBC-n.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.21},{"name":"ITV (TV channel)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Itv-1.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.7}]}},"country_id":77,"dataSource":"audience","audienceSiid":88359,"_cached":"precompute","_timing_ms":59.8}