{"success":true,"entity":{"id":18097,"name":"Godzilla","category":"Movies & TV","type":"Movie / TV Show / Series","subtype":"Action","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-18097-godzilla--1998-film.jpg","wikidata":"Q28859760","size":621857.68308983,"worldwideSize":20484924.71926132,"country_share":3,"rankCountry":11548,"rankType":640,"rankCategory":1696,"rankSubtype":21},"demographics":{"female_share":25.6,"avg_age":44.2,"age_buckets":[{"label":"16-24","share":6.3,"female":1.4,"male":4.9},{"label":"25-34","share":18.2,"female":3.9,"male":14.3},{"label":"35-44","share":22.2,"female":5.8,"male":16.4},{"label":"45-54","share":30.3,"female":7.6,"male":22.7},{"label":"55+","share":23,"female":6.8,"male":16.2}]},"psychographics":[{"cluster":"BALANCE","score":1.02},{"cluster":"OPEN","score":1.2},{"cluster":"JOY","score":0.99},{"cluster":"THRILL","score":0.97},{"cluster":"POWER","score":1.03},{"cluster":"CONSERVATISM","score":1.12},{"cluster":"PREMIUM","score":0.82}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.04},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.83},{"name":"Mindfulness","cluster":"BALANCE","score":0.98},{"name":"Spirituality","cluster":"BALANCE","score":1.23},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":2.05},{"name":"Creativity","cluster":"OPEN","score":0.82},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.04},{"name":"Community Orientation","cluster":"OPEN","score":0.89},{"name":"Individualism","cluster":"JOY","score":1.03},{"name":"Indulgence","cluster":"JOY","score":1.09},{"name":"Social Media Usage","cluster":"JOY","score":1.02},{"name":"Pet Ownership","cluster":"JOY","score":0.83},{"name":"Extroversion","cluster":"THRILL","score":1.07},{"name":"Risk Appetite","cluster":"THRILL","score":1.09},{"name":"DIY Mentality","cluster":"THRILL","score":0.78},{"name":"Travelling","cluster":"THRILL","score":0.94},{"name":"Sports Activity","cluster":"POWER","score":0.81},{"name":"Career Orientation","cluster":"POWER","score":1.07},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.21},{"name":"Tradition","cluster":"CONSERVATISM","score":1.13},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.16},{"name":"Family Orientation","cluster":"CONSERVATISM","score":0.88},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.32},{"name":"Price Sensitivity","cluster":"PREMIUM","score":0.76},{"name":"Quality Awareness","cluster":"PREMIUM","score":0.88},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.7},{"name":"Design Affinity","cluster":"PREMIUM","score":0.63},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.15}],"top_affinities":[{"entity_id":10541,"name":"Alexander Skarsgård","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Alexander-Skarsgard.png","category":"Movies & TV","type":"Person","affinity":67.22},{"entity_id":24485,"name":"Eiza González","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Eiza-Gonzalez.png","category":"Movies & TV","type":"Person","affinity":57.67},{"entity_id":10982,"name":"Planet of the Apes","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Planet-of-the-Apes.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":84.83},{"entity_id":16079,"name":"Alicia Silverstone","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Alicia-Silverstone.png","category":"Movies & TV","type":"Person","affinity":25.68},{"entity_id":193722,"name":"Bingo Bongo","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Bingo-Bongo.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":17.93},{"entity_id":13293,"name":"Bryce Dallas Howard","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Bryce-Dallas-Howard.png","category":"Movies & TV","type":"Person","affinity":10.84},{"entity_id":59813,"name":"Spider-Man","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Spider-Man_fullcolor.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":6.53},{"entity_id":85510,"name":"Predator (franchise)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Predator.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":41.51},{"entity_id":12821,"name":"Superman","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Superman_fullcolor.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":10.76},{"entity_id":4195,"name":"Bruce Willis","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Bruce.png","category":"Movies & TV","type":"Person","affinity":5.19},{"entity_id":180054,"name":"The Purge","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/The-purge.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":18.34},{"entity_id":2911,"name":"Ryan Reynolds","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Ryan-Reynolds_fullcolor.png","category":"Movies & TV","type":"Person","affinity":5.15},{"entity_id":4611,"name":"Star Trek","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Star-Trek_fullcolor.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":8.75},{"entity_id":9496,"name":"The Twilight Saga (film series)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/The-twilight.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":20},{"entity_id":28809,"name":"Batman","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Batman_fullcolor.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":7.07},{"entity_id":38824,"name":"Cosplay","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Cosplay.jpg","category":"Games","type":"Topic","affinity":5.12},{"entity_id":31347,"name":"Cineworld","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cineworld.png","category":"Movies & TV","type":"Brand","affinity":2.57},{"entity_id":30029,"name":"Broadway theatre","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Broadway-theatre.jpg","category":"Travel & Leisure","type":"Touchpoint","affinity":3.08},{"entity_id":5903,"name":"Chris Pratt","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Chris-Pratt_fullcolor.png","category":"Movies & TV","type":"Person","affinity":6.17},{"entity_id":131431,"name":"Omegle","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Omegle.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":2.72}],"top_countries":[{"code":"JP","name":"Japan","share":27.2},{"code":"US","name":"United States","share":17},{"code":"BR","name":"Brazil","share":5.3}],"top_regions":[{"name":"Scotland","affinity":0.99,"reach":49147},{"name":"Wales","affinity":1.08,"reach":30911},{"name":"Northern Ireland","affinity":0.93,"reach":16093}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":170500,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":184000,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":184000,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":184000,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":299500,"yoyChange":75.7},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":335500,"yoyChange":82.3},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":385000,"yoyChange":109.2},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":170500,"yoyChange":-7.3},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":214000,"yoyChange":-28.5},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":316553,"yoyChange":-5.6},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":195101,"yoyChange":-49.3},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":184287,"yoyChange":8.1},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":189783,"yoyChange":-11.3},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":233676,"yoyChange":-26.2},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":227398,"yoyChange":16.6},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":218839,"yoyChange":18.7}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":95159,"share":10.4},{"month":2,"name":"Feb","avgSearches":78113,"share":8.5},{"month":3,"name":"Mar","avgSearches":94161,"share":10.3},{"month":4,"name":"Apr","avgSearches":95333,"share":10.4},{"month":5,"name":"May","avgSearches":77575,"share":8.4},{"month":6,"name":"Jun","avgSearches":74967,"share":8.2},{"month":7,"name":"Jul","avgSearches":66528,"share":7.2},{"month":8,"name":"Aug","avgSearches":57539,"share":6.3},{"month":9,"name":"Sep","avgSearches":60564,"share":6.6},{"month":10,"name":"Oct","avgSearches":53584,"share":5.8},{"month":11,"name":"Nov","avgSearches":69028,"share":7.5},{"month":12,"name":"Dec","avgSearches":95833,"share":10.4}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Classical music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Classical-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.31},{"name":"Punk rock","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Punk-rock.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.4},{"name":"Country music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Country-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.37}]},"food":{"label":"Food & Cuisine","items":[{"name":"German cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/German-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.6},{"name":"Arab cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Arab-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.73},{"name":"Israeli cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Israeli.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.62}]},"sport":{"label":"Sports","items":[{"name":"Extreme sport","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Extreme-sport.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.34},{"name":"Fencing","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Fencing.png","category":"Sports","type":"Topic","subtype":"Sport","affinity":2.11},{"name":"Grappling","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Grappling.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.61}]},"fashion":{"label":"Fashion","items":[{"name":"Supreme","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Supreme2.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Streetwear","affinity":1.39},{"name":"Dr. Martens","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Dr.-Martens_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Footwear","affinity":1.37},{"name":"Fanatics","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fanatics_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":2.87}]},"brands":{"label":"Top Brands","items":[{"name":"EBay","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/eBay_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Auctions","affinity":1.61},{"name":"Cineworld","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cineworld.png","category":"Movies & TV","type":"Brand","subtype":"Consulting","affinity":2.57},{"name":"Betfred","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Betfred.png","category":"Games","type":"Brand","subtype":"Betting","affinity":1.7}]},"media":{"label":"Media","items":[{"name":"Sky News","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Skynews.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.48},{"name":"Now TV","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Now-tv.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.6},{"name":"Adult Swim","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Adult-swim.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":4.39}]}},"country_id":77,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":59.7}