{"success":true,"entity":{"id":77272,"name":"Organic product","category":"Food & Beverages","type":"Topic","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Organic-product.jpg","wikidata":"Q10480676","size":4850733.871729358,"worldwideSize":144314603.97119823,"country_share":3.4,"rankCountry":768,"rankType":472,"rankCategory":51,"rankSubtype":384},"demographics":{"female_share":68.7,"avg_age":45.3,"age_buckets":[{"label":"16-19","share":6.9,"female":4.9,"male":2},{"label":"20-29","share":16.3,"female":11.2,"male":5.1},{"label":"30-39","share":19,"female":13,"male":6},{"label":"40-49","share":21.8,"female":15.1,"male":6.8},{"label":"50+","share":35.9,"female":24.4,"male":11.5}]},"psychographics":[{"cluster":"BALANCE","score":2.43},{"cluster":"OPEN","score":1.6},{"cluster":"JOY","score":1.16},{"cluster":"THRILL","score":1.54},{"cluster":"POWER","score":1.72},{"cluster":"CONSERVATISM","score":1.09},{"cluster":"PREMIUM","score":1.74}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.98},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.8},{"name":"Mindfulness","cluster":"BALANCE","score":5.02},{"name":"Spirituality","cluster":"BALANCE","score":0.93},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":2.63},{"name":"Creativity","cluster":"OPEN","score":1.4},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.16},{"name":"Community Orientation","cluster":"OPEN","score":1.19},{"name":"Individualism","cluster":"JOY","score":1.05},{"name":"Indulgence","cluster":"JOY","score":1.18},{"name":"Social Media Usage","cluster":"JOY","score":0.97},{"name":"Pet Ownership","cluster":"JOY","score":1.44},{"name":"Extroversion","cluster":"THRILL","score":1.32},{"name":"Risk Appetite","cluster":"THRILL","score":1.43},{"name":"DIY Mentality","cluster":"THRILL","score":1.6},{"name":"Travelling","cluster":"THRILL","score":1.84},{"name":"Sports Activity","cluster":"POWER","score":1.51},{"name":"Career Orientation","cluster":"POWER","score":2.22},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.42},{"name":"Tradition","cluster":"CONSERVATISM","score":1.23},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.28},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.16},{"name":"Need for Security","cluster":"CONSERVATISM","score":0.68},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.33},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.55},{"name":"Luxury Orientation","cluster":"PREMIUM","score":2.18},{"name":"Design Affinity","cluster":"PREMIUM","score":2.59},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.07}],"top_affinities":[{"entity_id":141103,"name":"Love & Sex","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Love.png","category":"Kids & Family","type":"Topic","affinity":485.54},{"entity_id":207067,"name":"Christmas Gift","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Christmas-gift.jpg","category":"Kids & Family","type":"Topic","affinity":50.96},{"entity_id":58279,"name":"Christmas tree","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Christmas-tree.png","category":"Kids & Family","type":"Topic","affinity":32.74},{"entity_id":63915,"name":"Breast Cancer awareness","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Breast-canc.png","category":"Health","type":"Topic","affinity":27.3},{"entity_id":76705,"name":"Sustainable products","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Sustainable-products.jpg","category":"Politics & Society","type":"Topic","affinity":18.81},{"entity_id":64751,"name":"Girl power","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Girl-power.jpg","category":"Politics & Society","type":"Topic","affinity":22.38},{"entity_id":56454,"name":"Kitchen garden","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Kitchen-gar.png","category":"Home & Garden","type":"Touchpoint","affinity":9.7},{"entity_id":596,"name":"Selfridges","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Selfridges.png","category":"Shopping","type":"Brand","affinity":324.39},{"entity_id":16097,"name":"Do it yourself (DIY)","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Do-it-yourself.jpg","category":"Home & Garden","type":"Topic","affinity":2.69},{"entity_id":83063,"name":"Hormone","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hormone.jpg","category":"Health","type":"Topic","affinity":9.88},{"entity_id":101314,"name":"Natural foods","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Natural-foods.jpg","category":"Food & Beverages","type":"Topic","affinity":7.46},{"entity_id":9660,"name":"Local food","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Local-food.jpg","category":"Food & Beverages","type":"Topic","affinity":4.71},{"entity_id":7141,"name":"Sunscreen","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Sunscreen.jpg","category":"Beauty & Wellness","type":"Topic","affinity":9.31},{"entity_id":58127,"name":"Dentistry","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Dentistry.jpg","category":"Business & Career","type":"Topic","affinity":8.01},{"entity_id":64260,"name":"Day spa","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Day-spa.jpg","category":"Beauty & Wellness","type":"Touchpoint","affinity":8.66},{"entity_id":296,"name":"Kitchen","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Kitchen.jpg","category":"Home & Garden","type":"Topic","affinity":3.11},{"entity_id":61977,"name":"Zoom lens","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Zoom-lens.png","category":"Technology & Electronics","type":"Topic","affinity":7.74},{"entity_id":7910,"name":"Hair conditioner","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hair-conditioner.jpg","category":"Beauty & Wellness","type":"Topic","affinity":5.39},{"entity_id":18952,"name":"Natural skin care","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Natural-skin-care.jpg","category":"Beauty & Wellness","type":"Topic","affinity":4.44},{"entity_id":63669,"name":"Moisturizer","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Moisturizer.jpg","category":"Home & Garden","type":"Topic","affinity":5.24}],"top_countries":[{"code":"US","name":"United States","share":14.9},{"code":"JP","name":"Japan","share":5.7},{"code":"IT","name":"Italy","share":4.5}],"top_regions":[{"name":"Île-de-France","affinity":0.91,"reach":790624},{"name":"Auvergne-Rhône-Alpes","affinity":0.95,"reach":541682},{"name":"Hauts-de-France","affinity":0.98,"reach":417767},{"name":"Nouvelle-Aquitaine","affinity":0.97,"reach":414162},{"name":"Occitanie","affinity":0.97,"reach":408276},{"name":"Grand Est","affinity":0.99,"reach":389350},{"name":"Provence-Alpes-Côte d'Azur","affinity":0.98,"reach":352341},{"name":"Pays de la Loire","affinity":1.02,"reach":274059},{"name":"Normandy","affinity":1.05,"reach":248969},{"name":"Brittany","affinity":1.03,"reach":242770},{"name":"Bourgogne-Franche-Comté","affinity":1.09,"reach":214139}],"trend":[{"quarter":"Q3/22","year":2022,"quarterNum":3,"searches":250,"yoyChange":null},{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":400,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":390,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":270,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":200,"yoyChange":-20},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":270,"yoyChange":-32.5},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":390,"yoyChange":0},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":230,"yoyChange":-14.8},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":230,"yoyChange":15},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":290,"yoyChange":7.4},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":250,"yoyChange":-35.9},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":170,"yoyChange":-26.1},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":132,"yoyChange":-42.8},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":163,"yoyChange":-43.9},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":143,"yoyChange":-42.9},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":94,"yoyChange":-44.8}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":112,"share":10.4},{"month":2,"name":"Feb","avgSearches":112,"share":10.4},{"month":3,"name":"Mar","avgSearches":112,"share":10.4},{"month":4,"name":"Apr","avgSearches":86,"share":8},{"month":5,"name":"May","avgSearches":76,"share":7.1},{"month":6,"name":"Jun","avgSearches":62,"share":5.8},{"month":7,"name":"Jul","avgSearches":66,"share":6.1},{"month":8,"name":"Aug","avgSearches":60,"share":5.6},{"month":9,"name":"Sep","avgSearches":86,"share":8},{"month":10,"name":"Oct","avgSearches":110,"share":10.3},{"month":11,"name":"Nov","avgSearches":114,"share":10.6},{"month":12,"name":"Dec","avgSearches":78,"share":7.3}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"K-pop","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/K-pop.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.97},{"name":"Punk rock","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Punk-rock.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.38},{"name":"Reggaeton","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Reggaeton.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.44}]},"food":{"label":"Food & Cuisine","items":[{"name":"Italian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Italian-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.72},{"name":"Mediterranean cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mediterranean-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.84},{"name":"Chinese cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Chinese-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.62}]},"sport":{"label":"Sports","items":[{"name":"Alpine skiing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Alpine-skiing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.96},{"name":"Yoga","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Yoga.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.32},{"name":"Walking","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Walking.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.47}]},"fashion":{"label":"Fashion","items":[{"name":"Comptoir des Cotonniers","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Comptoir.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Streetwear","affinity":3.37},{"name":"Louis Vuitton","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Louis-Vuitton_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Luxury fashion","affinity":1.89},{"name":"Hermès","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Hermes_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Luxury fashion","affinity":1.96}]},"brands":{"label":"Top Brands","items":[{"name":"Monoprix","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Monoprix.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":2.23},{"name":"Primark","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Primark_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Fashion","affinity":2.45},{"name":"EasyJet","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Easyjet_fullcolor.png","category":"Travel & Leisure","type":"Brand","subtype":"Airline","affinity":1.96}]},"media":{"label":"Media","items":[{"name":"RTBF","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/RTBF.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.38},{"name":"France 5","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/France5.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.34},{"name":"BFM TV","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/BFM.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.42}]}},"country_id":75,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":87.5}