{"success":true,"entity":{"id":15441,"name":"Reggaeton","category":"Music & Radio","type":"Topic","subtype":"Musical genre","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Reggaeton.jpg","wikidata":"Q202930","size":2882408.8731544632,"worldwideSize":115903454.42052072,"country_share":2.5,"rankCountry":1601,"rankType":916,"rankCategory":132,"rankSubtype":39},"demographics":{"female_share":48.5,"avg_age":33.3,"age_buckets":[{"label":"16-24","share":37,"female":19.1,"male":17.8},{"label":"25-34","share":23.9,"female":10.8,"male":13.1},{"label":"35-44","share":16.1,"female":7.3,"male":8.8},{"label":"45-54","share":12.8,"female":6.4,"male":6.4},{"label":"55+","share":10.3,"female":4.9,"male":5.4}]},"psychographics":[{"cluster":"BALANCE","score":1.23},{"cluster":"OPEN","score":1.31},{"cluster":"JOY","score":1.17},{"cluster":"THRILL","score":1.33},{"cluster":"POWER","score":1.23},{"cluster":"CONSERVATISM","score":1.13},{"cluster":"PREMIUM","score":1.13}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.03},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.17},{"name":"Mindfulness","cluster":"BALANCE","score":1.38},{"name":"Spirituality","cluster":"BALANCE","score":1.35},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1.71},{"name":"Creativity","cluster":"OPEN","score":0.97},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.2},{"name":"Community Orientation","cluster":"OPEN","score":1.35},{"name":"Individualism","cluster":"JOY","score":1.2},{"name":"Indulgence","cluster":"JOY","score":0.95},{"name":"Social Media Usage","cluster":"JOY","score":1.43},{"name":"Pet Ownership","cluster":"JOY","score":1.09},{"name":"Extroversion","cluster":"THRILL","score":1.46},{"name":"Risk Appetite","cluster":"THRILL","score":1.55},{"name":"DIY Mentality","cluster":"THRILL","score":0.82},{"name":"Travelling","cluster":"THRILL","score":1.49},{"name":"Sports Activity","cluster":"POWER","score":1.08},{"name":"Career Orientation","cluster":"POWER","score":1.21},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.4},{"name":"Tradition","cluster":"CONSERVATISM","score":1.34},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.24},{"name":"Family Orientation","cluster":"CONSERVATISM","score":0.96},{"name":"Need for Security","cluster":"CONSERVATISM","score":0.99},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.52},{"name":"Quality Awareness","cluster":"PREMIUM","score":0.77},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.16},{"name":"Design Affinity","cluster":"PREMIUM","score":0.99},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.22}],"top_affinities":[{"entity_id":151432,"name":"Daily Jokes","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Daily-Jokes.jpg","category":"Internet & Social Media","type":"Topic","affinity":33.61},{"entity_id":11614,"name":"Zendaya","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Zendaya.png","category":"Movies & TV","type":"Person","affinity":4.78},{"entity_id":59781,"name":"Shopping and fashion","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Shopping-and-fashion.jpg","category":"Shopping","type":"Topic","affinity":1.98},{"entity_id":654,"name":"Paris Saint-Germain","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/PSG_fullcolor.png","category":"Sports","type":"Team","affinity":1.76},{"entity_id":59782,"name":"Sports and outdoors","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Sports-and-outdoors.png","category":"Sports","type":"Topic","affinity":1.75},{"entity_id":59783,"name":"Shopping","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Shopping.jpg","category":"Shopping","type":"Topic","affinity":1.56},{"entity_id":7280,"name":"FIFA World Cup","logo":"https://clients.rascasse.com/wp-content/uploads/2025/11/Fifa26.png","category":"Sports","type":"Event","affinity":2.21},{"entity_id":19266,"name":"Ligue 1","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Ligue-1_fullcolor.png","category":"Sports","type":"Event","affinity":2.03},{"entity_id":10000681,"name":"TikTok","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Tiktok.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":1.84},{"entity_id":78,"name":"Beauty","logo":"https://clients.rascasse.com/wp-content/uploads/2026/06/Beauty.png","category":"Beauty & Wellness","type":"Topic","affinity":1.64},{"entity_id":4278,"name":"Soccer","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Association-football.jpg","category":"Sports","type":"Topic","affinity":1.95},{"entity_id":157730,"name":"Timothée Chalamet","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Charlament.png","category":"Movies & TV","type":"Person","affinity":5.67},{"entity_id":1927,"name":"UEFA Champions League","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/UEFA-Champions-League_fullcolor.png","category":"Sports","type":"Event","affinity":2.05},{"entity_id":9321,"name":"Dancehalls","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Dancehalls.jpg","category":"Music & Radio","type":"Topic","affinity":4.39},{"entity_id":68680,"name":"Audition","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Audition.jpg","category":"Business & Career","type":"Topic","affinity":8.35},{"entity_id":223168,"name":"Foot Mercato","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Foot-Mercato.png","category":"Sports","type":"Website / Newspaper / Magazine","affinity":2.17},{"entity_id":182275,"name":"Jul","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Jul.png","category":"Music & Radio","type":"Person","affinity":2.59},{"entity_id":16419,"name":"Afrobeat","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Afrobeat.jpg","category":"Music & Radio","type":"Topic","affinity":3.17},{"entity_id":10000969,"name":"Jacob Elordi","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Jacob-elordi.png","category":"Movies & TV","type":"Person","affinity":3.44},{"entity_id":36220,"name":"Funk","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Funk.jpg","category":"Music & Radio","type":"Topic","affinity":2.63}],"top_countries":[{"code":"US","name":"United States","share":26.4},{"code":"MX","name":"Mexico","share":7.4},{"code":"ES","name":"Spain","share":6.8}],"top_regions":[{"name":"Île-de-France","affinity":1.63,"reach":840636},{"name":"Auvergne-Rhône-Alpes","affinity":1.11,"reach":376547},{"name":"Occitanie","affinity":1.49,"reach":371840},{"name":"Nouvelle-Aquitaine","affinity":1.24,"reach":314628},{"name":"Provence-Alpes-Côte d'Azur","affinity":1.11,"reach":236935},{"name":"Grand Est","affinity":0.86,"reach":199642},{"name":"Hauts-de-France","affinity":0.75,"reach":190066},{"name":"Pays de la Loire","affinity":0.92,"reach":147000},{"name":"Brittany","affinity":0.91,"reach":127557},{"name":"Normandy","affinity":0.76,"reach":112011},{"name":"Bourgogne-Franche-Comté","affinity":0.82,"reach":95137},{"name":"Centre-Val de Loire","affinity":0.86,"reach":93262},{"name":"Corsica","affinity":0.87,"reach":12404}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":41700,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":41700,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":51000,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":51000,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":54300,"yoyChange":30.2},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":54300,"yoyChange":30.2},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":58400,"yoyChange":14.5},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":54300,"yoyChange":6.5},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":44400,"yoyChange":-18.2},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":51759,"yoyChange":-4.7},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":56312,"yoyChange":-3.6},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":47109,"yoyChange":-13.2},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":45906,"yoyChange":3.4},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":58970,"yoyChange":13.9},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":56262,"yoyChange":-0.1},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":49269,"yoyChange":4.6}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":16972,"share":8.6},{"month":2,"name":"Feb","avgSearches":16314,"share":8.3},{"month":3,"name":"Mar","avgSearches":16400,"share":8.3},{"month":4,"name":"Apr","avgSearches":18022,"share":9.1},{"month":5,"name":"May","avgSearches":18032,"share":9.1},{"month":6,"name":"Jun","avgSearches":17881,"share":9.1},{"month":7,"name":"Jul","avgSearches":16689,"share":8.5},{"month":8,"name":"Aug","avgSearches":15056,"share":7.6},{"month":9,"name":"Sep","avgSearches":16218,"share":8.2},{"month":10,"name":"Oct","avgSearches":15290,"share":7.8},{"month":11,"name":"Nov","avgSearches":15729,"share":8},{"month":12,"name":"Dec","avgSearches":14582,"share":7.4}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Hip hop music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hip-hop-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.62},{"name":"Pop music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Pop-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.58},{"name":"Rock music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Rock-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.25}]},"food":{"label":"Food & Cuisine","items":[{"name":"Italian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Italian-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.24},{"name":"Mediterranean cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mediterranean-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.35},{"name":"Mexican cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mexican-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.37}]},"sport":{"label":"Sports","items":[{"name":"Soccer","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Association-football.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.95},{"name":"Eurosport","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Eurosport_fullcolor.png","category":"Sports","type":"TV Channel","subtype":"Sport","affinity":1.46},{"name":"Rugby union","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Rugby.png","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.25}]},"fashion":{"label":"Fashion","items":[{"name":"Nike","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nike_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.47},{"name":"Adidas","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/adidas.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.35},{"name":"Louis Vuitton","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Louis-Vuitton_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Luxury fashion","affinity":1.26}]},"brands":{"label":"Top Brands","items":[{"name":"Apple","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Apple_fullcolor.png","category":"Technology & Electronics","type":"Brand","subtype":"Entertainment","affinity":1.21},{"name":"Chat GPT","logo":"https://clients.rascasse.com/wp-content/uploads/2023/01/Chatgpt.png","category":"Technology & Electronics","type":"Brand","subtype":"Generative AI","affinity":1.21},{"name":"Sephora","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Sephora_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Drugstore","affinity":1.4}]},"media":{"label":"Media","items":[{"name":"Hondelatte Raconte","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-10200896-hondelatte-raconte.jpg","category":"Movies & TV","type":"Podcast","subtype":"True crime","affinity":1.28},{"name":"L'Heure Du Crime","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-10200905-l-heure-du-crime.jpg","category":"Movies & TV","type":"Podcast","subtype":"True crime","affinity":1.28},{"name":"Amazon Prime Video","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Amazon-pv.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.23}]}},"country_id":75,"dataSource":"audience","audienceSiid":200333,"_cached":"precompute","_timing_ms":59.1}