{"success":true,"entity":{"id":63977,"name":"Vertebrate","category":"Pets & Animals","type":"Topic","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Vertebrate.png","wikidata":"Q25241","size":3138985.69674656,"worldwideSize":124965709.00653788,"country_share":2.5,"rankCountry":1232,"rankType":778,"rankCategory":25,"rankSubtype":626},"demographics":{"female_share":65.7,"avg_age":38.3,"age_buckets":[{"label":"16-24","share":17.8,"female":11.7,"male":6.2},{"label":"25-34","share":25.9,"female":16.7,"male":9.2},{"label":"35-44","share":22.3,"female":14.3,"male":8},{"label":"45-54","share":20.3,"female":13.8,"male":6.5},{"label":"55+","share":13.6,"female":9.2,"male":4.5}]},"psychographics":[{"cluster":"BALANCE","score":1.13},{"cluster":"OPEN","score":1.13},{"cluster":"JOY","score":1.23},{"cluster":"THRILL","score":1.19},{"cluster":"POWER","score":1.1},{"cluster":"CONSERVATISM","score":0.94},{"cluster":"PREMIUM","score":1.03}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.19},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.06},{"name":"Mindfulness","cluster":"BALANCE","score":1.2},{"name":"Spirituality","cluster":"BALANCE","score":1.07},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1.18},{"name":"Creativity","cluster":"OPEN","score":0.98},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.09},{"name":"Community Orientation","cluster":"OPEN","score":1.26},{"name":"Individualism","cluster":"JOY","score":1.33},{"name":"Indulgence","cluster":"JOY","score":0.71},{"name":"Social Media Usage","cluster":"JOY","score":0.93},{"name":"Pet Ownership","cluster":"JOY","score":1.97},{"name":"Extroversion","cluster":"THRILL","score":1.33},{"name":"Risk Appetite","cluster":"THRILL","score":1.2},{"name":"DIY Mentality","cluster":"THRILL","score":1.06},{"name":"Travelling","cluster":"THRILL","score":1.17},{"name":"Sports Activity","cluster":"POWER","score":1.02},{"name":"Career Orientation","cluster":"POWER","score":1.08},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.19},{"name":"Tradition","cluster":"CONSERVATISM","score":1.28},{"name":"Patriotism","cluster":"CONSERVATISM","score":0.76},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.01},{"name":"Need for Security","cluster":"CONSERVATISM","score":0.7},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.05},{"name":"Quality Awareness","cluster":"PREMIUM","score":0.95},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.02},{"name":"Design Affinity","cluster":"PREMIUM","score":1.06},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.09}],"top_affinities":[{"entity_id":4926,"name":"Pet store","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Pet-store.jpg","category":"Pets & Animals","type":"Touchpoint","affinity":2.23},{"entity_id":15976,"name":"Pet food","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Pet-food.jpg","category":"Pets & Animals","type":"Topic","affinity":1.99},{"entity_id":9660,"name":"Local food","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Local-food.jpg","category":"Food & Beverages","type":"Topic","affinity":1.92},{"entity_id":55301,"name":"Nonprofit organization","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Nonprofit-organization.jpg","category":"Politics & Society","type":"Topic","affinity":1.69},{"entity_id":19188,"name":"Manicure","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Manicure.jpg","category":"Beauty & Wellness","type":"Topic","affinity":1.76},{"entity_id":68148,"name":"Veterinary medicine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Veterinary-medicine.jpg","category":"Business & Career","type":"Topic","affinity":1.55},{"entity_id":18952,"name":"Natural skin care","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Natural-skin-care.jpg","category":"Beauty & Wellness","type":"Topic","affinity":1.59},{"entity_id":47300,"name":"Artificial nails","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Artificial-nails.jpg","category":"Beauty & Wellness","type":"Topic","affinity":2.29},{"entity_id":18256,"name":"Anti-aging cream","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Anti-aging-cream.jpg","category":"Beauty & Wellness","type":"Topic","affinity":1.54},{"entity_id":11456,"name":"Nail salon","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nail-Salon.png","category":"Beauty & Wellness","type":"Touchpoint","affinity":2.01},{"entity_id":64402,"name":"Animal rights","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Animal-rights-1.jpg","category":"Politics & Society","type":"Topic","affinity":1.59},{"entity_id":72262,"name":"Internet celebrity","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-72262-internet-celebrity.png","category":"Internet & Social Media","type":"Topic","affinity":1.66},{"entity_id":12374,"name":"Eyelash extensions","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Eyelash-extensions.jpg","category":"Beauty & Wellness","type":"Topic","affinity":1.75},{"entity_id":150774,"name":"Non-alcoholic beverage","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Non-alcoholic-beverage.jpg","category":"Food & Beverages","type":"Topic","affinity":2.09},{"entity_id":13078,"name":"Deportivo Alavés","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Deportivo-Alaves_fullcolor.png","category":"Sports","type":"Team","affinity":1.83},{"entity_id":71621,"name":"Vintage clothing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Vintage-clothing.jpg","category":"Fashion & Accessoires","type":"Topic","affinity":1.52},{"entity_id":15797,"name":"Michael Kors","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Michael-Kors_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","affinity":1.54},{"entity_id":11269,"name":"Eye shadow","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Eye-shadow.jpg","category":"Beauty & Wellness","type":"Topic","affinity":1.8},{"entity_id":56506,"name":"Dog grooming","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Dog-grooming.jpg","category":"Pets & Animals","type":"Topic","affinity":2.3},{"entity_id":4298,"name":"Eye liner","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Eye-liner.jpg","category":"Beauty & Wellness","type":"Topic","affinity":1.79}],"top_countries":[{"code":"US","name":"United States","share":26.4},{"code":"JP","name":"Japan","share":7.3},{"code":"BR","name":"Brazil","share":6.2}],"top_regions":[],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":10480,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":15400,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":10260,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":2950,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":9390,"yoyChange":-10.4},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":12540,"yoyChange":-18.6},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":9330,"yoyChange":-9.1},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":3080,"yoyChange":4.4},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":9520,"yoyChange":1.4},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":13012,"yoyChange":3.8},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":10581,"yoyChange":13.4},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":2951,"yoyChange":-4.2},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":8945,"yoyChange":-6},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":12011,"yoyChange":-7.7},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":9280,"yoyChange":-12.3},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":2441,"yoyChange":-17.3}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":2522,"share":12.2},{"month":2,"name":"Feb","avgSearches":2802,"share":13.5},{"month":3,"name":"Mar","avgSearches":2816,"share":13.6},{"month":4,"name":"Apr","avgSearches":1795,"share":8.7},{"month":5,"name":"May","avgSearches":2165,"share":10.4},{"month":6,"name":"Jun","avgSearches":1246,"share":6},{"month":7,"name":"Jul","avgSearches":490,"share":2.4},{"month":8,"name":"Aug","avgSearches":448,"share":2.2},{"month":9,"name":"Sep","avgSearches":837,"share":4},{"month":10,"name":"Oct","avgSearches":1751,"share":8.4},{"month":11,"name":"Nov","avgSearches":2513,"share":12.1},{"month":12,"name":"Dec","avgSearches":1348,"share":6.5}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"K-pop","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/K-pop.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.22},{"name":"Grunge","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Grunge.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.36},{"name":"Nu metal","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Nu-metal.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.77}]},"food":{"label":"Food & Cuisine","items":null},"sport":{"label":"Sports","items":[{"name":"Alpine skiing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Alpine-skiing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.31},{"name":"Ice skating","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Ice-skating.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.28},{"name":"Standup paddleboarding","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Standup-paddleboarding.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.34}]},"fashion":{"label":"Fashion","items":[{"name":"Michael Kors","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Michael-Kors_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Premium fashion","affinity":1.54},{"name":"Versace","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Versace_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Premium fashion","affinity":1.5},{"name":"Balenciaga","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Balenciaga_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Luxury fashion","affinity":1.4}]},"brands":{"label":"Top Brands","items":[{"name":"Sephora","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Sephora_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Drugstore","affinity":1.24},{"name":"ALSA (bus company)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Alsa.png","category":"Cars & Mobility","type":"Brand","subtype":"Public transport","affinity":1.22},{"name":"Uniqlo","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Uniqlo_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Casual wear","affinity":1.27}]},"media":{"label":"Media","items":[{"name":"VH1","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/VH1_fullcolor.png","category":"Music & Radio","type":"TV Channel","subtype":"Music","affinity":1.76}]}},"country_id":68,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":64.4}