{"success":true,"entity":{"id":4828,"name":"Property","category":"Home & Garden","type":"Topic","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Property.jpg","wikidata":"Q937228","size":4406892.716922677,"worldwideSize":228116752.3070785,"country_share":1.9,"rankCountry":757,"rankType":508,"rankCategory":43,"rankSubtype":396},"demographics":{"female_share":55.8,"avg_age":45.2,"age_buckets":[{"label":"16-19","share":6.1,"female":3.1,"male":2.9},{"label":"20-29","share":14.3,"female":7.8,"male":6.5},{"label":"30-39","share":21.5,"female":11.7,"male":9.8},{"label":"40-49","share":28.3,"female":16.3,"male":12},{"label":"50+","share":29.9,"female":16.9,"male":13}]},"psychographics":[{"cluster":"BALANCE","score":1.08},{"cluster":"OPEN","score":1.04},{"cluster":"JOY","score":1.17},{"cluster":"THRILL","score":1.13},{"cluster":"POWER","score":1.26},{"cluster":"CONSERVATISM","score":1.1},{"cluster":"PREMIUM","score":1.37}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.27},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.06},{"name":"Mindfulness","cluster":"BALANCE","score":0.88},{"name":"Spirituality","cluster":"BALANCE","score":1.09},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":0.67},{"name":"Creativity","cluster":"OPEN","score":0.91},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.13},{"name":"Community Orientation","cluster":"OPEN","score":1.46},{"name":"Individualism","cluster":"JOY","score":1.32},{"name":"Indulgence","cluster":"JOY","score":1.36},{"name":"Social Media Usage","cluster":"JOY","score":0.92},{"name":"Pet Ownership","cluster":"JOY","score":1.09},{"name":"Extroversion","cluster":"THRILL","score":0.92},{"name":"Risk Appetite","cluster":"THRILL","score":1.3},{"name":"DIY Mentality","cluster":"THRILL","score":0.97},{"name":"Travelling","cluster":"THRILL","score":1.34},{"name":"Sports Activity","cluster":"POWER","score":1.05},{"name":"Career Orientation","cluster":"POWER","score":1.46},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.28},{"name":"Tradition","cluster":"CONSERVATISM","score":0.93},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.14},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.33},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.01},{"name":"Price Sensitivity","cluster":"PREMIUM","score":0.95},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.73},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.33},{"name":"Design Affinity","cluster":"PREMIUM","score":1.48},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.38}],"top_affinities":[{"entity_id":58273,"name":"Real property","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Real-property.jpg","category":"Home & Garden","type":"Topic","affinity":7.26},{"entity_id":4090,"name":"Apartment","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-4090-Apartment.jpg","category":"Business & Career","type":"Topic","affinity":2.58},{"entity_id":98349,"name":"First-time buyer","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/First-time-buyer.jpg","category":"Shopping","type":"Topic","affinity":4.03},{"entity_id":64237,"name":"Real estate broker","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Real-estate-broker.jpg","category":"Home & Garden","type":"Topic","affinity":4.32},{"entity_id":18717,"name":"Trello","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Trello.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":7.15},{"entity_id":63498,"name":"Modern architecture","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Modern-architecture.jpg","category":"Arts & Culture","type":"Topic","affinity":2.38},{"entity_id":57039,"name":"Home improvement","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Home-improvement.jpg","category":"Home & Garden","type":"Topic","affinity":1.57},{"entity_id":64523,"name":"Single-family detached home","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Single-family-detached-home.jpg","category":"Home & Garden","type":"Topic","affinity":4.14},{"entity_id":5578,"name":"Volunteering","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Volunteering.jpg","category":"Politics & Society","type":"Topic","affinity":2.72},{"entity_id":56491,"name":"Travel website","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Travel.png","category":"Travel & Leisure","type":"Topic","affinity":2.27},{"entity_id":65500,"name":"Innovation","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Innovation.jpg","category":"Business & Career","type":"Topic","affinity":2.13},{"entity_id":20469,"name":"Zara Home","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Zara-Home.png","category":"Home & Garden","type":"Brand","affinity":2.2},{"entity_id":15423,"name":"Livemusic","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Livemusic.jpg","category":"Music & Radio","type":"Topic","affinity":2.33},{"entity_id":144075,"name":"Property finder","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Property-finder.jpg","category":"Home & Garden","type":"Topic","affinity":2.67},{"entity_id":2256,"name":"Julio Iglesias","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Julio-Iglesias.png","category":"Music & Radio","type":"Person","affinity":1.71},{"entity_id":18736,"name":"Refrigerator","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Refrigerator.jpg","category":"Home & Garden","type":"Topic","affinity":2.21},{"entity_id":5786,"name":"Mortgage loans","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mortgage-loans.jpg","category":"Business & Career","type":"Topic","affinity":2.33},{"entity_id":63442,"name":"TripAdvisor","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Tripadvisor.png","category":"Travel & Leisure","type":"Website / Newspaper / Magazine","affinity":1.85},{"entity_id":6149,"name":"Luxury real estate","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Luxury-real-estate.jpg","category":"Business & Career","type":"Topic","affinity":2.28},{"entity_id":9660,"name":"Local food","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Local-food.jpg","category":"Food & Beverages","type":"Topic","affinity":1.74}],"top_countries":[{"code":"US","name":"United States","share":23.2},{"code":"UK","name":"United Kingdom","share":6},{"code":"AU","name":"Australia","share":3.6}],"top_regions":[],"trend":[{"quarter":"Q3/22","year":2022,"quarterNum":3,"searches":12400,"yoyChange":null},{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":13600,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":16600,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":14800,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":12700,"yoyChange":2.4},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":16300,"yoyChange":19.9},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":16500,"yoyChange":-0.6},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":43000,"yoyChange":190.5},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":16800,"yoyChange":32.3},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":18000,"yoyChange":10.4},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":20900,"yoyChange":26.7},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":17500,"yoyChange":-59.3},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":17306,"yoyChange":3},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":27600,"yoyChange":53.3},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":69200,"yoyChange":231.1},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":44876,"yoyChange":156.4}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":3240,"share":7.1},{"month":2,"name":"Feb","avgSearches":8030,"share":17.5},{"month":3,"name":"Mar","avgSearches":3720,"share":8.1},{"month":4,"name":"Apr","avgSearches":3761,"share":8.2},{"month":5,"name":"May","avgSearches":4048,"share":8.8},{"month":6,"name":"Jun","avgSearches":5659,"share":12.4},{"month":7,"name":"Jul","avgSearches":2444,"share":5.3},{"month":8,"name":"Aug","avgSearches":2323,"share":5.1},{"month":9,"name":"Sep","avgSearches":2722,"share":5.9},{"month":10,"name":"Oct","avgSearches":3167,"share":6.9},{"month":11,"name":"Nov","avgSearches":4120,"share":9},{"month":12,"name":"Dec","avgSearches":2560,"share":5.6}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Japanese hip hop","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Japanese-hip-hop.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.74},{"name":"Bolero","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Bolero.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.34},{"name":"Italo disco","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Italo.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":3.48}]},"food":{"label":"Food & Cuisine","items":[{"name":"Chinese cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Chinese-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.56},{"name":"French cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2023/10/French.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.25},{"name":"German cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/German-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.59}]},"sport":{"label":"Sports","items":[{"name":"Golf","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Golf.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.36},{"name":"Running","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Running.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.42},{"name":"Alpine skiing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Alpine-skiing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.25}]},"fashion":{"label":"Fashion","items":[{"name":"Privalia","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Privalia.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.45},{"name":"Zara Kids","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Zarakids.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Children's fashion","affinity":1.32},{"name":"Pepco","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Pepco.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.27}]},"brands":{"label":"Top Brands","items":[{"name":"Sabadell","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Sabadell.png","category":"Business & Career","type":"Brand","subtype":"Bank","affinity":1.29},{"name":"IBEX 35","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/IBEX-35.png","category":"Business & Career","type":"Brand","subtype":"Stock exchange","affinity":1.38},{"name":"Aldi","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Aldi.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":1.47}]},"media":{"label":"Media","items":[{"name":"ABC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/ABC.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.23},{"name":"CNN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cnn.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.69},{"name":"Movistar TV","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Movistar-TV.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.34}]}},"country_id":68,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":72.7}