{"success":true,"entity":{"id":22040,"name":"Microsoft Azure","category":"Technology & Electronics","type":"Brand","subtype":"Hosting","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Microsoft-Azure_fullcolor.png","wikidata":"Q1187310","size":563368.1747453477,"worldwideSize":14484880.48319554,"country_share":3.9,"rankCountry":11348,"rankType":1483,"rankCategory":495,"rankSubtype":9},"demographics":{"female_share":43.6,"avg_age":42.4,"age_buckets":[{"label":"16-24","share":11.6,"female":5.1,"male":6.5},{"label":"25-34","share":16.9,"female":6.2,"male":10.7},{"label":"35-44","share":24.2,"female":9.9,"male":14.3},{"label":"45-54","share":27.1,"female":13.3,"male":13.8},{"label":"55+","share":20.3,"female":9.1,"male":11.2}]},"psychographics":[{"cluster":"BALANCE","score":1.04},{"cluster":"OPEN","score":1.48},{"cluster":"JOY","score":1.13},{"cluster":"THRILL","score":1.09},{"cluster":"POWER","score":1.98},{"cluster":"CONSERVATISM","score":2.31},{"cluster":"PREMIUM","score":1.45}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.04},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.18},{"name":"Mindfulness","cluster":"BALANCE","score":0.91},{"name":"Spirituality","cluster":"BALANCE","score":1.02},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":2.46},{"name":"Creativity","cluster":"OPEN","score":0.86},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.36},{"name":"Community Orientation","cluster":"OPEN","score":1.22},{"name":"Individualism","cluster":"JOY","score":1.07},{"name":"Indulgence","cluster":"JOY","score":0.86},{"name":"Social Media Usage","cluster":"JOY","score":1.51},{"name":"Pet Ownership","cluster":"JOY","score":1.08},{"name":"Extroversion","cluster":"THRILL","score":0.65},{"name":"Risk Appetite","cluster":"THRILL","score":1.61},{"name":"DIY Mentality","cluster":"THRILL","score":0.96},{"name":"Travelling","cluster":"THRILL","score":1.13},{"name":"Sports Activity","cluster":"POWER","score":0.96},{"name":"Career Orientation","cluster":"POWER","score":2.79},{"name":"Early Adopter Mentality","cluster":"POWER","score":2.18},{"name":"Tradition","cluster":"CONSERVATISM","score":0.87},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.33},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.05},{"name":"Need for Security","cluster":"CONSERVATISM","score":5.98},{"name":"Price Sensitivity","cluster":"PREMIUM","score":0.84},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.17},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.9},{"name":"Design Affinity","cluster":"PREMIUM","score":0.85},{"name":"Convenience Orientation","cluster":"PREMIUM","score":3.48}],"top_affinities":[{"entity_id":10009703,"name":"Gemini","logo":"https://clients.rascasse.com/wp-content/uploads/2025/07/Gemini.png","category":"Technology & Electronics","type":"Brand","affinity":15.57},{"entity_id":10004251,"name":"Chat GPT","logo":"https://clients.rascasse.com/wp-content/uploads/2023/01/Chatgpt.png","category":"Technology & Electronics","type":"Brand","affinity":12.11},{"entity_id":10009477,"name":"Perplexity","logo":"https://clients.rascasse.com/wp-content/uploads/2025/05/Perpl.png","category":"Technology & Electronics","type":"Brand","affinity":15.38},{"entity_id":20160,"name":"Google Drive","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Google-drive.png","category":"Technology & Electronics","type":"Brand","affinity":10.36},{"entity_id":218602,"name":"Kubernetes","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Kubernetes.png","category":"Technology & Electronics","type":"Brand","affinity":52.86},{"entity_id":75936,"name":"Google Docs","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Google-doc.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":11.88},{"entity_id":5772,"name":"Amazon S3","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Amazon-S3.png","category":"Technology & Electronics","type":"Brand","affinity":119.01},{"entity_id":116,"name":"Node.js","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Node.js_.png","category":"Technology & Electronics","type":"Topic","affinity":12.6},{"entity_id":61245,"name":"Objective-C","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Objective-C.png","category":"Technology & Electronics","type":"Topic","affinity":24.68},{"entity_id":10008802,"name":"Microsoft Copilot","logo":"https://clients.rascasse.com/wp-content/uploads/2024/11/Copilot.png","category":"Technology & Electronics","type":"Brand","affinity":16.64},{"entity_id":17302,"name":"Gmail","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Gmail.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":5.57},{"entity_id":2878,"name":"Office 365","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Office-365.png","category":"Technology & Electronics","type":"Brand","affinity":12.51},{"entity_id":10008941,"name":"DeepSeek","logo":"https://clients.rascasse.com/wp-content/uploads/2025/02/Deepseek.png","category":"Technology & Electronics","type":"Brand","affinity":12.11},{"entity_id":14724,"name":"Germany","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Germany.png","category":"Travel & Leisure","type":"POI","affinity":2.81},{"entity_id":194299,"name":"FRITZ!Box","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fritz-1.png","category":"Technology & Electronics","type":"Brand","affinity":4.67},{"entity_id":19190,"name":"Amazon Web Services","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Amazon-Web-Services_fullcolor.png","category":"Technology & Electronics","type":"Brand","affinity":16.66},{"entity_id":10003993,"name":"Personio","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Personio.png","category":"Business & Career","type":"Website / Newspaper / Magazine","affinity":10.43},{"entity_id":21573,"name":"Stack Overflow","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Stack-overvlow.png","category":"Technology & Electronics","type":"Website / Newspaper / Magazine","affinity":16.64},{"entity_id":37292,"name":"Groovy (programming language)","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-37292-groovy--programming-language.jpg","category":"Technology & Electronics","type":"Website / Newspaper / Magazine","affinity":7.44},{"entity_id":55416,"name":"Database","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Database.png","category":"Technology & Electronics","type":"Topic","affinity":5.01}],"top_countries":[{"code":"US","name":"United States","share":19.5},{"code":"CN","name":"China","share":9.7},{"code":"JP","name":"Japan","share":9.5}],"top_regions":[{"name":"Nordrhein-Westfalen","affinity":1.19,"reach":147260},{"name":"Bayern","affinity":1.4,"reach":126698},{"name":"Baden-Württemberg","affinity":1.41,"reach":108471},{"name":"Hessen","affinity":1.7,"reach":73120},{"name":"Niedersachsen","affinity":0.88,"reach":48268},{"name":"Berlin","affinity":1.44,"reach":36314},{"name":"Rheinland-Pfalz","affinity":0.92,"reach":26014},{"name":"Sachsen","affinity":0.78,"reach":21690},{"name":"Schleswig-Holstein","affinity":0.88,"reach":17733},{"name":"Hamburg","affinity":1.28,"reach":16238},{"name":"Brandenburg","affinity":0.71,"reach":12409},{"name":"Thüringen","affinity":0.68,"reach":9784},{"name":"Sachsen-Anhalt","affinity":0.56,"reach":8232},{"name":"Mecklenburg-Vorpommern","affinity":0.58,"reach":6218},{"name":"Saarland","affinity":0.85,"reach":5846},{"name":"Bremen","affinity":1.04,"reach":5012}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":116470,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":133390,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":117010,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":117170,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":118840,"yoyChange":2},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":129970,"yoyChange":-2.6},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":119390,"yoyChange":2},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":119280,"yoyChange":1.8},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":104020,"yoyChange":-12.5},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":124497,"yoyChange":-4.2},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":118730,"yoyChange":-0.6},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":119406,"yoyChange":0.1},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":123684,"yoyChange":18.9},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":130595,"yoyChange":4.9},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":118853,"yoyChange":0.1},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":118665,"yoyChange":-0.6}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":38476,"share":9.5},{"month":2,"name":"Feb","avgSearches":36103,"share":8.9},{"month":3,"name":"Mar","avgSearches":37451,"share":9.2},{"month":4,"name":"Apr","avgSearches":35070,"share":8.6},{"month":5,"name":"May","avgSearches":33588,"share":8.3},{"month":6,"name":"Jun","avgSearches":33399,"share":8.2},{"month":7,"name":"Jul","avgSearches":32629,"share":8},{"month":8,"name":"Aug","avgSearches":28558,"share":7},{"month":9,"name":"Sep","avgSearches":30000,"share":7.4},{"month":10,"name":"Oct","avgSearches":37034,"share":9.1},{"month":11,"name":"Nov","avgSearches":36222,"share":8.9},{"month":12,"name":"Dec","avgSearches":27687,"share":6.8}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Cover version","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Cover-version.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.34},{"name":"Christmas music","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Christmas-music.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":3.27},{"name":"Arabic pop music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Arabic-pop-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.38}]},"food":{"label":"Food & Cuisine","items":[{"name":"Syrian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Syrian-cuisine.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.4},{"name":"southern food","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/southern-food.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.29},{"name":"Arab cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Arab-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.38}]},"sport":{"label":"Sports","items":[{"name":"Electronic sports","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Electronic-sports.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.71},{"name":"Reif ist live","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-10201025-reif-ist-live.jpg","category":"Sports","type":"Podcast","subtype":"Sport","affinity":1.28},{"name":"Cross-country cycling","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Cross-country-cycling.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.23}]},"fashion":{"label":"Fashion","items":[{"name":"Peter Hahn","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Peter-hahn.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.38},{"name":"Maison Margiela","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Maison-Margiela_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Luxury fashion","affinity":2.6},{"name":"Ray Ban Meta","logo":"https://clients.rascasse.com/wp-content/uploads/2025/11/RBM.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":3.99}]},"brands":{"label":"Top Brands","items":[{"name":"Chat GPT","logo":"https://clients.rascasse.com/wp-content/uploads/2023/01/Chatgpt.png","category":"Technology & Electronics","type":"Brand","subtype":"Generative AI","affinity":12.11},{"name":"Gemini","logo":"https://clients.rascasse.com/wp-content/uploads/2025/07/Gemini.png","category":"Technology & Electronics","type":"Brand","subtype":"Generative AI","affinity":15.57},{"name":"Perplexity","logo":"https://clients.rascasse.com/wp-content/uploads/2025/05/Perpl.png","category":"Technology & Electronics","type":"Brand","subtype":"Generative AI","affinity":15.38}]},"media":{"label":"Media","items":[{"name":"ZDF Mediathek","logo":"https://clients.rascasse.com/wp-content/uploads/2024/04/ZDF.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.26},{"name":"Wenn Sie wüssten…","logo":null,"category":"Politics & Society","type":"Podcast","subtype":"Politics","affinity":1.23},{"name":"CNN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cnn.png","category":"News","type":"TV Channel","subtype":"News","affinity":2.02}]}},"country_id":57,"dataSource":"audience","audienceSiid":195879,"_cached":"precompute","_timing_ms":69.9}