{"success":true,"entity":{"id":10003103,"name":"SEAT Ateca","category":"Cars & Mobility","type":"Car Model","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/SEAT-Ateca.png","wikidata":"Q22680264","size":1150907.6817742025,"worldwideSize":4666986.124033326,"country_share":24.7,"rankCountry":6137,"rankType":48,"rankCategory":295,"rankSubtype":2669},"demographics":{"female_share":32.2,"avg_age":41.9,"age_buckets":[{"label":"16-24","share":15.2,"female":4.5,"male":10.7},{"label":"25-34","share":17,"female":5.6,"male":11.4},{"label":"35-44","share":20.7,"female":6.4,"male":14.3},{"label":"45-54","share":24.8,"female":8.2,"male":16.6},{"label":"55+","share":22.3,"female":7.6,"male":14.8}]},"psychographics":[{"cluster":"BALANCE","score":0.87},{"cluster":"OPEN","score":0.86},{"cluster":"JOY","score":0.97},{"cluster":"THRILL","score":1},{"cluster":"POWER","score":1.03},{"cluster":"CONSERVATISM","score":1.24},{"cluster":"PREMIUM","score":1.05}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":0.8},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.91},{"name":"Mindfulness","cluster":"BALANCE","score":0.78},{"name":"Spirituality","cluster":"BALANCE","score":0.98},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":0.75},{"name":"Creativity","cluster":"OPEN","score":0.75},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.02},{"name":"Community Orientation","cluster":"OPEN","score":0.93},{"name":"Individualism","cluster":"JOY","score":0.92},{"name":"Indulgence","cluster":"JOY","score":1.15},{"name":"Social Media Usage","cluster":"JOY","score":1.02},{"name":"Pet Ownership","cluster":"JOY","score":0.79},{"name":"Extroversion","cluster":"THRILL","score":0.82},{"name":"Risk Appetite","cluster":"THRILL","score":1.07},{"name":"DIY Mentality","cluster":"THRILL","score":1.03},{"name":"Travelling","cluster":"THRILL","score":1.06},{"name":"Sports Activity","cluster":"POWER","score":0.96},{"name":"Career Orientation","cluster":"POWER","score":1.12},{"name":"Early Adopter Mentality","cluster":"POWER","score":0.99},{"name":"Tradition","cluster":"CONSERVATISM","score":0.98},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.42},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.22},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.36},{"name":"Price Sensitivity","cluster":"PREMIUM","score":0.97},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.18},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.17},{"name":"Design Affinity","cluster":"PREMIUM","score":0.84},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.07}],"top_affinities":[{"entity_id":13408,"name":"Nature","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Nature.jpg","category":"Home & Garden","type":"Topic","affinity":2.33},{"entity_id":16206,"name":"Family","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Family.jpg","category":"Kids & Family","type":"Topic","affinity":1.7},{"entity_id":9607,"name":"Used car","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Used-car.jpg","category":"Cars & Mobility","type":"Topic","affinity":2.22},{"entity_id":15494,"name":"Solar energy","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Solar-energy.jpg","category":"Home & Garden","type":"Topic","affinity":2.38},{"entity_id":58163,"name":"SUVs","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/SUVs.jpg","category":"Cars & Mobility","type":"Topic","affinity":2.04},{"entity_id":15045,"name":"AutoScout24","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/AutoScout24_fullcolor.png","category":"Cars & Mobility","type":"Brand","affinity":1.87},{"entity_id":64151,"name":"Vacations","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Vacations.jpg","category":"Travel & Leisure","type":"Topic","affinity":1.86},{"entity_id":15785,"name":"Škoda Auto","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Skoda-Auto_fullcolor.png","category":"Cars & Mobility","type":"Brand","affinity":1.86},{"entity_id":8867,"name":"Plug-in hybrid","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Plug-in-hybrid.jpg","category":"Cars & Mobility","type":"Topic","affinity":2.43},{"entity_id":12392,"name":"Esso","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Esso.png","category":"Cars & Mobility","type":"Brand","affinity":2},{"entity_id":6838,"name":"Porsche","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Porsche_fullcolor.png","category":"Cars & Mobility","type":"Brand","affinity":1.67},{"entity_id":149238,"name":"Bedroom furniture","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Bedroom-furniture.jpg","category":"Home & Garden","type":"Topic","affinity":2.86},{"entity_id":9857,"name":"Tesla Motors","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Tesla-Motors_fullcolor.png","category":"Cars & Mobility","type":"Brand","affinity":2.04},{"entity_id":4408,"name":"ADAC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Adac.png","category":"Cars & Mobility","type":"Brand","affinity":1.73},{"entity_id":18008,"name":"Ford Motor Company","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Ford-Motor-Company_fullcolor.png","category":"Cars & Mobility","type":"Brand","affinity":1.98},{"entity_id":11040,"name":"Mercedes-Benz","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Mercedes.png","category":"Cars & Mobility","type":"Brand","affinity":1.54},{"entity_id":194299,"name":"FRITZ!Box","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fritz-1.png","category":"Technology & Electronics","type":"Brand","affinity":1.63},{"entity_id":15996,"name":"Hyundai","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Hyundai_fullcolor.png","category":"Cars & Mobility","type":"Brand","affinity":2.34},{"entity_id":6065,"name":"Volkswagen","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/VW.png","category":"Cars & Mobility","type":"Brand","affinity":1.56},{"entity_id":14604,"name":"Audi","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Audi.png","category":"Cars & Mobility","type":"Brand","affinity":1.51}],"top_countries":[{"code":"DE","name":"Germany","share":24.7},{"code":"ES","name":"Spain","share":14.8},{"code":"UK","name":"United Kingdom","share":8.9}],"top_regions":[{"name":"Nordrhein-Westfalen","affinity":1.13,"reach":284585},{"name":"Bayern","affinity":1.32,"reach":244995},{"name":"Baden-Württemberg","affinity":1.22,"reach":191757},{"name":"Niedersachsen","affinity":1.19,"reach":132778},{"name":"Hessen","affinity":1.11,"reach":97371},{"name":"Rheinland-Pfalz","affinity":1.11,"reach":63795},{"name":"Sachsen","affinity":0.95,"reach":53712},{"name":"Schleswig-Holstein","affinity":0.91,"reach":37570},{"name":"Berlin","affinity":0.65,"reach":33533},{"name":"Brandenburg","affinity":0.88,"reach":31514},{"name":"Thüringen","affinity":0.98,"reach":28685},{"name":"Sachsen-Anhalt","affinity":0.89,"reach":26492},{"name":"Hamburg","affinity":0.9,"reach":23370},{"name":"Mecklenburg-Vorpommern","affinity":0.92,"reach":20192},{"name":"Saarland","affinity":1.18,"reach":16627},{"name":"Bremen","affinity":0.7,"reach":6931}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":210630,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":288950,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":247230,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":226680,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":222730,"yoyChange":5.7},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":290550,"yoyChange":0.6},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":299640,"yoyChange":21.2},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":250270,"yoyChange":10.4},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":228460,"yoyChange":2.6},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":330424,"yoyChange":13.7},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":269328,"yoyChange":-10.1},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":249184,"yoyChange":-0.4},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":250284,"yoyChange":9.6},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":274843,"yoyChange":-16.8},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":209438,"yoyChange":-22.2},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":192725,"yoyChange":-22.7}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":102676,"share":10.1},{"month":2,"name":"Feb","avgSearches":96276,"share":9.5},{"month":3,"name":"Mar","avgSearches":92902,"share":9.1},{"month":4,"name":"Apr","avgSearches":90064,"share":8.8},{"month":5,"name":"May","avgSearches":82465,"share":8.1},{"month":6,"name":"Jun","avgSearches":74298,"share":7.3},{"month":7,"name":"Jul","avgSearches":88509,"share":8.7},{"month":8,"name":"Aug","avgSearches":82729,"share":8.1},{"month":9,"name":"Sep","avgSearches":78071,"share":7.7},{"month":10,"name":"Oct","avgSearches":82228,"share":8.1},{"month":11,"name":"Nov","avgSearches":76356,"share":7.5},{"month":12,"name":"Dec","avgSearches":71536,"share":7}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Alternative hip hop","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Alternative.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.27},{"name":"Afrobeat","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Afrobeat.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.86},{"name":"Eurodance","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Eurodance.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.72}]},"food":{"label":"Food & Cuisine","items":[{"name":"Greek cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Greek-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.38},{"name":"Spanish cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Spanish-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.31},{"name":"Mexican cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mexican-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.23}]},"sport":{"label":"Sports","items":[{"name":"Golf","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Golf.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.34},{"name":"Bicycle touring","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Bicycle-touring.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.5},{"name":"Mountain biking","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Mountain-biking.png","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.4}]},"fashion":{"label":"Fashion","items":[{"name":"Max Mara","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/MaxMara.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Mainstream fashion","affinity":1.21},{"name":"Omega","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Omega.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Luxury watches","affinity":1.44},{"name":"Audemars Piguet","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Audemars.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Luxury watches","affinity":1.33}]},"brands":{"label":"Top Brands","items":[{"name":"Kaufland","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Kaufland.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":1.36},{"name":"EBay","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/eBay_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Auctions","affinity":1.26},{"name":"AutoScout24","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/AutoScout24_fullcolor.png","category":"Cars & Mobility","type":"Brand","subtype":"Used cars","affinity":1.87}]},"media":{"label":"Media","items":[{"name":"Show TV","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Show-TV.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.85},{"name":"HGTV","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/HGTV.png","category":"Home & Garden","type":"TV Channel","subtype":"Lifestyle","affinity":1.83},{"name":"DirecTV","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/DirectTV.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.93}]}},"country_id":57,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":69.6}