{"success":true,"entity":{"id":1818,"name":"Chicken (food)","category":"Food & Beverages","type":"Topic","subtype":"Dish","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Chicken-food.png","wikidata":null,"size":5416786.669054178,"worldwideSize":121012987.1330485,"country_share":4.5,"rankCountry":1229,"rankType":835,"rankCategory":98,"rankSubtype":6},"demographics":{"female_share":63.8,"avg_age":39,"age_buckets":[{"label":"16-19","share":17.6,"female":10.8,"male":6.8},{"label":"20-29","share":22.7,"female":14,"male":8.7},{"label":"30-39","share":21.2,"female":13.3,"male":7.9},{"label":"40-49","share":19.1,"female":12.6,"male":6.4},{"label":"50+","share":19.4,"female":13.1,"male":6.3}]},"psychographics":[{"cluster":"BALANCE","score":1.1},{"cluster":"OPEN","score":1.21},{"cluster":"JOY","score":1.15},{"cluster":"THRILL","score":0.99},{"cluster":"POWER","score":1.23},{"cluster":"CONSERVATISM","score":0.92},{"cluster":"PREMIUM","score":1.23}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.26},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.44},{"name":"Mindfulness","cluster":"BALANCE","score":0.88},{"name":"Spirituality","cluster":"BALANCE","score":0.84},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":0.91},{"name":"Creativity","cluster":"OPEN","score":1.07},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.57},{"name":"Community Orientation","cluster":"OPEN","score":1.27},{"name":"Individualism","cluster":"JOY","score":1.08},{"name":"Indulgence","cluster":"JOY","score":1.57},{"name":"Social Media Usage","cluster":"JOY","score":0.95},{"name":"Pet Ownership","cluster":"JOY","score":0.98},{"name":"Extroversion","cluster":"THRILL","score":0.83},{"name":"Risk Appetite","cluster":"THRILL","score":1.08},{"name":"DIY Mentality","cluster":"THRILL","score":1.02},{"name":"Travelling","cluster":"THRILL","score":1.04},{"name":"Sports Activity","cluster":"POWER","score":1.09},{"name":"Career Orientation","cluster":"POWER","score":1.24},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.36},{"name":"Tradition","cluster":"CONSERVATISM","score":0.84},{"name":"Patriotism","cluster":"CONSERVATISM","score":0.85},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.14},{"name":"Need for Security","cluster":"CONSERVATISM","score":0.84},{"name":"Price Sensitivity","cluster":"PREMIUM","score":0.88},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.08},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.33},{"name":"Design Affinity","cluster":"PREMIUM","score":1.15},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.71}],"top_affinities":[{"entity_id":11916,"name":"Grilling","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Grilling.jpg","category":"Food & Beverages","type":"Topic","affinity":3.67},{"entity_id":63842,"name":"Barbecue","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Barbecue.jpg","category":"Food & Beverages","type":"Topic","affinity":2.14},{"entity_id":18035,"name":"Instagram","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Insta.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":1.53},{"entity_id":9660,"name":"Local food","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Local-food.jpg","category":"Food & Beverages","type":"Topic","affinity":3.07},{"entity_id":16773,"name":"Meat","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Meat.jpg","category":"Food & Beverages","type":"Topic","affinity":1.97},{"entity_id":17309,"name":"Rock music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Rock-music.jpg","category":"Music & Radio","type":"Topic","affinity":1.56},{"entity_id":12637,"name":"Pop music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Pop-music.jpg","category":"Music & Radio","type":"Topic","affinity":1.55},{"entity_id":55424,"name":"Steakhouse","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Steakhouse.jpg","category":"Food & Beverages","type":"Topic","affinity":3.28},{"entity_id":4887,"name":"Coffeehouses","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Coffeehouses.jpg","category":"Food & Beverages","type":"Touchpoint","affinity":1.82},{"entity_id":59795,"name":"Snack food","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-59795-Snack_food.jpg","category":"Food & Beverages","type":"Topic","affinity":1.84},{"entity_id":55413,"name":"Take-out","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Take-out.jpg","category":"Food & Beverages","type":"Topic","affinity":2.41},{"entity_id":3721,"name":"McDonald's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/mcd.png","category":"Food & Beverages","type":"Brand","affinity":1.74},{"entity_id":5364,"name":"Sandwich","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Sandwich.jpg","category":"Food & Beverages","type":"Topic","affinity":1.91},{"entity_id":3643,"name":"Ballantine's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Ballantines_fullcolor.png","category":"Food & Beverages","type":"Brand","affinity":4.78},{"entity_id":17627,"name":"Veganism","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Veganism.jpg","category":"Food & Beverages","type":"Topic","affinity":1.56},{"entity_id":63630,"name":"Dinner","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Dinner.jpg","category":"Food & Beverages","type":"Topic","affinity":1.68},{"entity_id":11908,"name":"Hamburger","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hamburger.jpg","category":"Food & Beverages","type":"Topic","affinity":1.54},{"entity_id":63444,"name":"Lunch","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Lunch.jpg","category":"Food & Beverages","type":"Topic","affinity":1.66},{"entity_id":6124,"name":"Steak","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-6124-Steak.jpg","category":"Food & Beverages","type":"Topic","affinity":2.79},{"entity_id":68180,"name":"Street food","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Street-food.jpg","category":"Food & Beverages","type":"Topic","affinity":2.45}],"top_countries":[{"code":"US","name":"United States","share":18.2},{"code":"JP","name":"Japan","share":8.3},{"code":"BR","name":"Brazil","share":4.5}],"top_regions":[],"trend":[{"quarter":"Q3/22","year":2022,"quarterNum":3,"searches":54300,"yoyChange":null},{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":47700,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":47700,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":54300,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":54300,"yoyChange":0},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":51000,"yoyChange":6.9},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":54300,"yoyChange":13.8},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":62500,"yoyChange":15.1},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":62500,"yoyChange":15.1},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":62500,"yoyChange":22.5},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":58400,"yoyChange":7.6},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":66600,"yoyChange":6.6},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":148100,"yoyChange":137},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":100800,"yoyChange":61.3},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":62500,"yoyChange":7},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":68948,"yoyChange":3.5}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":33060,"share":8.2},{"month":2,"name":"Feb","avgSearches":31580,"share":7.8},{"month":3,"name":"Mar","avgSearches":34540,"share":8.5},{"month":4,"name":"Apr","avgSearches":20560,"share":5.1},{"month":5,"name":"May","avgSearches":20560,"share":5.1},{"month":6,"name":"Jun","avgSearches":20210,"share":5},{"month":7,"name":"Jul","avgSearches":38820,"share":9.6},{"month":8,"name":"Aug","avgSearches":46320,"share":11.4},{"month":9,"name":"Sep","avgSearches":46320,"share":11.4},{"month":10,"name":"Oct","avgSearches":45500,"share":11.2},{"month":11,"name":"Nov","avgSearches":33880,"share":8.4},{"month":12,"name":"Dec","avgSearches":34220,"share":8.4}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Rock music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Rock-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.56},{"name":"Country music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Country-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.38},{"name":"Pop music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Pop-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.55}]},"food":{"label":"Food & Cuisine","items":null},"sport":{"label":"Sports","items":[{"name":"Basketball","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Basketball.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.26},{"name":"Judo","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Judo.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.24},{"name":"Beach tennis","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Beach-t.png","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.4}]},"fashion":{"label":"Fashion","items":[{"name":"Lojas Renner","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Lojas-renner.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Department store company","affinity":1.44},{"name":"Havaianas","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Hava-1.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.24},{"name":"New Balance","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/New-Balance_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.29}]},"brands":{"label":"Top Brands","items":[{"name":"Carrefour","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Carrefour.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":1.48},{"name":"Magazine Luiza","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Magazine-lu.png","category":"Shopping","type":"Brand","subtype":"Apparel","affinity":1.22},{"name":"McDonald's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/mcd.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":1.74}]},"media":{"label":"Media","items":[{"name":"CNN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cnn.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.23},{"name":"ESPN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/ESPN.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.2},{"name":"Disney Channel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Disney-Channel.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.21}]}},"country_id":32,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":73.5}