{"success":true,"entity":{"id":97691,"name":"Home Designing","category":"Home & Garden","type":"Topic","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Home-Designing.png","wikidata":null,"size":3886152.302221072,"worldwideSize":10524095.186160171,"country_share":36.9,"rankCountry":8405,"rankType":4374,"rankCategory":539,"rankSubtype":4253},"demographics":{"female_share":68.5,"avg_age":37.1,"age_buckets":[{"label":"16-24","share":24.6,"female":15.5,"male":9},{"label":"25-34","share":21.5,"female":14.8,"male":6.8},{"label":"35-44","share":21.5,"female":14.8,"male":6.7},{"label":"45-54","share":20.2,"female":15,"male":5.2},{"label":"55+","share":12.2,"female":8.4,"male":3.8}]},"psychographics":[{"cluster":"BALANCE","score":1.42},{"cluster":"OPEN","score":1.79},{"cluster":"JOY","score":1.45},{"cluster":"THRILL","score":1.72},{"cluster":"POWER","score":1.75},{"cluster":"CONSERVATISM","score":1.63},{"cluster":"PREMIUM","score":2.52}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.35},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.55},{"name":"Mindfulness","cluster":"BALANCE","score":1.75},{"name":"Spirituality","cluster":"BALANCE","score":1.04},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":2.91},{"name":"Creativity","cluster":"OPEN","score":1.08},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.36},{"name":"Community Orientation","cluster":"OPEN","score":1.83},{"name":"Individualism","cluster":"JOY","score":0.92},{"name":"Indulgence","cluster":"JOY","score":2.07},{"name":"Social Media Usage","cluster":"JOY","score":0.87},{"name":"Pet Ownership","cluster":"JOY","score":1.95},{"name":"Extroversion","cluster":"THRILL","score":0.83},{"name":"Risk Appetite","cluster":"THRILL","score":0.97},{"name":"DIY Mentality","cluster":"THRILL","score":3.12},{"name":"Travelling","cluster":"THRILL","score":1.97},{"name":"Sports Activity","cluster":"POWER","score":1.73},{"name":"Career Orientation","cluster":"POWER","score":1.75},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.77},{"name":"Tradition","cluster":"CONSERVATISM","score":0.77},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.97},{"name":"Family Orientation","cluster":"CONSERVATISM","score":2.87},{"name":"Need for Security","cluster":"CONSERVATISM","score":0.92},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.81},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.99},{"name":"Luxury Orientation","cluster":"PREMIUM","score":2.84},{"name":"Design Affinity","cluster":"PREMIUM","score":4.08},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.9}],"top_affinities":[{"entity_id":17254,"name":"Golden Corral","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Goldenc.png","category":"Food & Beverages","type":"Brand","affinity":31.57},{"entity_id":11731,"name":"Leroy Merlin","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Leroy-Merlin.png","category":"Shopping","type":"Brand","affinity":116.34},{"entity_id":35294,"name":"Farrow & Ball","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Farrow.png","category":"Home & Garden","type":"Brand","affinity":45.07},{"entity_id":114376,"name":"High-net-worth individual","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/High-net-worth-individual.jpg","category":"Business & Career","type":"Topic","affinity":13},{"entity_id":63498,"name":"Modern architecture","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Modern-architecture.jpg","category":"Arts & Culture","type":"Topic","affinity":8.16},{"entity_id":116025,"name":"Bathroom cabinet","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Bathroom-cabinet.jpg","category":"Home & Garden","type":"Topic","affinity":39.6},{"entity_id":64205,"name":"Residential area","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Residential-area.jpg","category":"Home & Garden","type":"Topic","affinity":9.47},{"entity_id":68793,"name":"Family car","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Family-car.png","category":"Cars & Mobility","type":"Topic","affinity":11.55},{"entity_id":15259,"name":"IKEA","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/IKEA_fullcolor.png","category":"Home & Garden","type":"Brand","affinity":4.89},{"entity_id":2982,"name":"Bodrum","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Bodrum.png","category":"Travel & Leisure","type":"POI","affinity":20.5},{"entity_id":9935,"name":"Malaysia Airlines","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Malaysia-Airlines_fullcolor.png","category":"Travel & Leisure","type":"Brand","affinity":23.56},{"entity_id":21760,"name":"Charlie Puth","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Charlie-Puth.png","category":"Music & Radio","type":"Person","affinity":12.95},{"entity_id":76057,"name":"Disneyland Paris","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Disneyland.png","category":"Travel & Leisure","type":"POI","affinity":10.61},{"entity_id":20035,"name":"Houzz","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Houzz_fullcolor.png","category":"Home & Garden","type":"Website / Newspaper / Magazine","affinity":10.91},{"entity_id":17562,"name":"Dollar Tree","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Dollartree.png","category":"Shopping","type":"Brand","affinity":3.48},{"entity_id":57039,"name":"Home improvement","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Home-improvement.jpg","category":"Home & Garden","type":"Topic","affinity":2.71},{"entity_id":7459,"name":"Air France","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Air-France_fullcolor.png","category":"Travel & Leisure","type":"Brand","affinity":13.99},{"entity_id":14773,"name":"Publix","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Publix.png","category":"Shopping","type":"Brand","affinity":4.62},{"entity_id":103646,"name":"Bohemian style","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Bohemian-style.jpg","category":"Fashion & Accessoires","type":"Topic","affinity":6.91},{"entity_id":11459,"name":"Nordstrom","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nordstrom_fullcolor.png","category":"Shopping","type":"Brand","affinity":3.2}],"top_countries":[{"code":"US","name":"United States","share":36.9},{"code":"IT","name":"Italy","share":8.2},{"code":"ES","name":"Spain","share":6.5}],"top_regions":[{"name":"California","affinity":0.93,"reach":425232},{"name":"Texas","affinity":1.08,"reach":287019},{"name":"Florida","affinity":1,"reach":250364},{"name":"New York","affinity":0.9,"reach":212031},{"name":"Georgia","affinity":1.05,"reach":135574},{"name":"Illinois","affinity":0.91,"reach":135438},{"name":"Pennsylvania","affinity":0.86,"reach":130398},{"name":"Ohio","affinity":0.89,"reach":121484},{"name":"North Carolina","affinity":0.93,"reach":118883},{"name":"Michigan","affinity":1,"reach":117335},{"name":"Virginia","affinity":1.07,"reach":107451},{"name":"Washington","affinity":1.03,"reach":92101},{"name":"New Jersey","affinity":0.85,"reach":91648},{"name":"Tennessee","affinity":1.08,"reach":90321},{"name":"Indiana","affinity":1.09,"reach":85785},{"name":"Minnesota","affinity":1.12,"reach":73898},{"name":"Missouri","affinity":1.03,"reach":73204},{"name":"Wisconsin","affinity":1.06,"reach":72201},{"name":"Arizona","affinity":0.8,"reach":70234},{"name":"Maryland","affinity":0.91,"reach":65410},{"name":"South Carolina","affinity":1.03,"reach":65236},{"name":"Massachusetts","affinity":0.78,"reach":63915},{"name":"Alabama","affinity":0.99,"reach":57831},{"name":"Kentucky","affinity":1.05,"reach":54734},{"name":"Colorado","affinity":0.81,"reach":54319},{"name":"Louisiana","affinity":1,"reach":54153},{"name":"Oklahoma","affinity":1.05,"reach":48247},{"name":"Utah","affinity":1.23,"reach":46600},{"name":"Oregon","affinity":0.94,"reach":46392},{"name":"Mississippi","affinity":1.15,"reach":39598},{"name":"Arkansas","affinity":1.11,"reach":38699},{"name":"Iowa","affinity":1.04,"reach":38576},{"name":"Connecticut","affinity":0.9,"reach":37457},{"name":"Kansas","affinity":0.95,"reach":32398},{"name":"Idaho","affinity":1.46,"reach":31071},{"name":"Nevada","affinity":0.78,"reach":29301},{"name":"Nebraska","affinity":0.97,"reach":22176},{"name":"New Hampshire","affinity":1.36,"reach":20851},{"name":"New Mexico","affinity":0.84,"reach":20559},{"name":"West Virginia","affinity":0.93,"reach":19268},{"name":"Maine","affinity":1.14,"reach":18072},{"name":"Hawaii","affinity":1.03,"reach":17211},{"name":"Montana","affinity":1.03,"reach":12995},{"name":"Rhode Island","affinity":1.03,"reach":12701},{"name":"Delaware","affinity":0.95,"reach":10954},{"name":"South Dakota","affinity":1.05,"reach":10801},{"name":"North Dakota","affinity":1.06,"reach":9535},{"name":"Alaska","affinity":1.13,"reach":9391},{"name":"Wyoming","affinity":1.08,"reach":7198},{"name":"Vermont","affinity":0.95,"reach":7066}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":54300,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":58400,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":58400,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":54300,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":54300,"yoyChange":0},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":66600,"yoyChange":14},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":66600,"yoyChange":14},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":62500,"yoyChange":15.1},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":54300,"yoyChange":0},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":56537,"yoyChange":-15.1},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":48328,"yoyChange":-27.4},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":45135,"yoyChange":-27.8},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":39047,"yoyChange":-28.1},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":41306,"yoyChange":-26.9},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":32947,"yoyChange":-31.8},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":34046,"yoyChange":-24.6}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":23108,"share":10.3},{"month":2,"name":"Feb","avgSearches":18293,"share":8.2},{"month":3,"name":"Mar","avgSearches":19648,"share":8.8},{"month":4,"name":"Apr","avgSearches":19060,"share":8.5},{"month":5,"name":"May","avgSearches":17621,"share":7.9},{"month":6,"name":"Jun","avgSearches":17074,"share":7.6},{"month":7,"name":"Jul","avgSearches":18663,"share":8.3},{"month":8,"name":"Aug","avgSearches":19275,"share":8.6},{"month":9,"name":"Sep","avgSearches":17876,"share":8},{"month":10,"name":"Oct","avgSearches":18269,"share":8.1},{"month":11,"name":"Nov","avgSearches":17720,"share":7.9},{"month":12,"name":"Dec","avgSearches":17720,"share":7.9}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Reggaeton","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Reggaeton.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.77},{"name":"House music","logo":"https://clients.rascasse.com/wp-content/uploads/2023/01/House.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.6},{"name":"Progressive rock","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Progressive-rock.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.33}]},"food":{"label":"Food & Cuisine","items":[{"name":"Italian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Italian-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.66},{"name":"Mediterranean cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mediterranean-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":2.21},{"name":"French cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2023/10/French.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":2.12}]},"sport":{"label":"Sports","items":[{"name":"American football","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/American-football.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.51},{"name":"Baseball","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Baseball.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.53},{"name":"Fishing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Fishing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.93}]},"fashion":{"label":"Fashion","items":[{"name":"Nike","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nike_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":2.71},{"name":"Old Navy","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Old-Navy.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.73},{"name":"Victoria's Secret","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Victorias-Secret_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Lingerie","affinity":4.38}]},"brands":{"label":"Top Brands","items":[{"name":"Golden Corral","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Goldenc.png","category":"Food & Beverages","type":"Brand","subtype":"Restaurants","affinity":31.57},{"name":"IKEA","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/IKEA_fullcolor.png","category":"Home & Garden","type":"Brand","subtype":"Furniture","affinity":4.89},{"name":"Walmart","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Walmart_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":2}]},"media":{"label":"Media","items":[{"name":"Nickelodeon","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nickelodeon_fullcolor.png","category":"Kids & Family","type":"TV Channel","subtype":"Kids & family","affinity":1.56},{"name":"Bravo (U.S. TV channel)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Bravo.png","category":"Movies & TV","type":"TV Channel","subtype":"Lifestyle","affinity":2.3},{"name":"Disney Channel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Disney-Channel.png","category":"Kids & Family","type":"TV Channel","subtype":"Kids & family","affinity":2.2}]}},"country_id":230,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":57.1}