{"success":true,"entity":{"id":9050,"name":"Cabernet Sauvignon","category":"Food & Beverages","type":"Topic","subtype":"Wine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Cabernet-Sauvignon.jpg","wikidata":"Q207310","size":2023911.0848000003,"worldwideSize":7469408.870614362,"country_share":27.1,"rankCountry":14477,"rankType":6286,"rankCategory":875,"rankSubtype":13},"demographics":{"female_share":46.7,"avg_age":41.9,"age_buckets":[{"label":"16-24","share":9.6,"female":4.9,"male":4.7},{"label":"25-34","share":23.9,"female":9.7,"male":14.1},{"label":"35-44","share":22,"female":9.7,"male":12.3},{"label":"45-54","share":23.6,"female":12.1,"male":11.5},{"label":"55+","share":20.9,"female":10.2,"male":10.8}]},"psychographics":[{"cluster":"BALANCE","score":1.28},{"cluster":"OPEN","score":1.17},{"cluster":"JOY","score":1.4},{"cluster":"THRILL","score":1.27},{"cluster":"POWER","score":1.26},{"cluster":"CONSERVATISM","score":1.23},{"cluster":"PREMIUM","score":1.39}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.32},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.31},{"name":"Mindfulness","cluster":"BALANCE","score":1.28},{"name":"Spirituality","cluster":"BALANCE","score":1.2},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":0.88},{"name":"Creativity","cluster":"OPEN","score":1.13},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.28},{"name":"Community Orientation","cluster":"OPEN","score":1.37},{"name":"Individualism","cluster":"JOY","score":1.18},{"name":"Indulgence","cluster":"JOY","score":2.12},{"name":"Social Media Usage","cluster":"JOY","score":1.05},{"name":"Pet Ownership","cluster":"JOY","score":1.26},{"name":"Extroversion","cluster":"THRILL","score":0.91},{"name":"Risk Appetite","cluster":"THRILL","score":1.16},{"name":"DIY Mentality","cluster":"THRILL","score":1.5},{"name":"Travelling","cluster":"THRILL","score":1.5},{"name":"Sports Activity","cluster":"POWER","score":1.38},{"name":"Career Orientation","cluster":"POWER","score":1.4},{"name":"Early Adopter Mentality","cluster":"POWER","score":1},{"name":"Tradition","cluster":"CONSERVATISM","score":1.24},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.02},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.34},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.3},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.28},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.56},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.37},{"name":"Design Affinity","cluster":"PREMIUM","score":1.39},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.36}],"top_affinities":[{"entity_id":3980,"name":"Sauvignon blanc","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Sauvignon-blanc.jpg","category":"Food & Beverages","type":"Topic","affinity":33.69},{"entity_id":75407,"name":"Decanter (magazine)","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-75407-decanter-magazine.jpg","category":"Food & Beverages","type":"Website / Newspaper / Magazine","affinity":40.74},{"entity_id":116599,"name":"Indiana Hoosiers football","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Indiana-Hoosiers-football.png","category":"Sports","type":"Team","affinity":8.52},{"entity_id":19785,"name":"Red wine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Red-wine.jpg","category":"Food & Beverages","type":"Topic","affinity":8.1},{"entity_id":4046,"name":"Chardonnay","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Chardonnay.jpg","category":"Food & Beverages","type":"Topic","affinity":19.74},{"entity_id":145988,"name":"Wine.com","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Wine.com_.png","category":"Food & Beverages","type":"Website / Newspaper / Magazine","affinity":21.62},{"entity_id":1645,"name":"Merlot","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Merlot.jpg","category":"Food & Beverages","type":"Topic","affinity":26.79},{"entity_id":152846,"name":"Schramsberg Vineyards","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-152846-schramsberg-vineyards.jpg","category":null,"type":"POI","affinity":45.52},{"entity_id":146025,"name":"Champagne (wine region)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Champagne-wine-region.png","category":"Travel & Leisure","type":"POI","affinity":35.97},{"entity_id":145986,"name":"Wine Spectator","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Wine-Spectator.png","category":"Food & Beverages","type":"Website / Newspaper / Magazine","affinity":17.2},{"entity_id":582,"name":"Malbec","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Malbec.jpg","category":"Food & Beverages","type":"Topic","affinity":30.46},{"entity_id":17363,"name":"Wine cellar","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Winece.png","category":"Food & Beverages","type":"Topic","affinity":9.61},{"entity_id":87476,"name":"Aroma of wine","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Aroma-of-wine.png","category":"Food & Beverages","type":"Topic","affinity":19.94},{"entity_id":196580,"name":"Caymus Vineyards","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-196580-caymus-vineyards.png","category":"Food & Beverages","type":"Brand","affinity":41.59},{"entity_id":144335,"name":"Wine cocktail","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Wine-co.png","category":"Food & Beverages","type":"Topic","affinity":14.35},{"entity_id":145969,"name":"Burgundy wine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Burgundy-wine.jpg","category":"Food & Beverages","type":"Topic","affinity":31.99},{"entity_id":11813,"name":"Riesling","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Riesling.jpg","category":"Food & Beverages","type":"Topic","affinity":30.98},{"entity_id":137328,"name":"French wine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/French.png","category":"Food & Beverages","type":"Topic","affinity":16.12},{"entity_id":145983,"name":"Naked Wines","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Naked-wines.png","category":"Food & Beverages","type":"Brand","affinity":14.15},{"entity_id":10683,"name":"Vineyard","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Vineyard.jpg","category":"Food & Beverages","type":"Topic","affinity":4.95}],"top_countries":[{"code":"US","name":"United States","share":27.1},{"code":"BR","name":"Brazil","share":10.4},{"code":"IT","name":"Italy","share":6.1}],"top_regions":[{"name":"California","affinity":1.27,"reach":304098},{"name":"New York","affinity":1.35,"reach":165013},{"name":"Florida","affinity":1.23,"reach":160352},{"name":"Texas","affinity":1.05,"reach":145562},{"name":"Pennsylvania","affinity":1.16,"reach":90822},{"name":"Illinois","affinity":1.1,"reach":85058},{"name":"New Jersey","affinity":1.36,"reach":76361},{"name":"Georgia","affinity":1.08,"reach":72803},{"name":"North Carolina","affinity":1.02,"reach":68278},{"name":"Ohio","affinity":0.94,"reach":66839},{"name":"Michigan","affinity":0.93,"reach":56596},{"name":"Virginia","affinity":1.09,"reach":56582},{"name":"Massachusetts","affinity":1.26,"reach":53420},{"name":"Washington","affinity":1.12,"reach":52154},{"name":"Arizona","affinity":0.96,"reach":44073},{"name":"Maryland","affinity":1.16,"reach":43395},{"name":"Tennessee","affinity":0.98,"reach":42790},{"name":"Colorado","affinity":1.06,"reach":37057},{"name":"Indiana","affinity":0.87,"reach":35626},{"name":"Missouri","affinity":0.94,"reach":34855},{"name":"Wisconsin","affinity":0.9,"reach":32163},{"name":"South Carolina","affinity":0.97,"reach":32139},{"name":"Minnesota","affinity":0.9,"reach":31133},{"name":"Louisiana","affinity":1.05,"reach":29504},{"name":"Alabama","affinity":0.89,"reach":27143},{"name":"Connecticut","affinity":1.2,"reach":26137},{"name":"Oregon","affinity":0.95,"reach":24254},{"name":"Kentucky","affinity":0.88,"reach":23841},{"name":"Oklahoma","affinity":0.91,"reach":21778},{"name":"Nevada","affinity":1.07,"reach":21040},{"name":"Kansas","affinity":0.95,"reach":16878},{"name":"Arkansas","affinity":0.88,"reach":15996},{"name":"Iowa","affinity":0.81,"reach":15668},{"name":"Mississippi","affinity":0.84,"reach":15004},{"name":"Utah","affinity":0.73,"reach":14502},{"name":"New Mexico","affinity":0.86,"reach":11037},{"name":"Nebraska","affinity":0.89,"reach":10507},{"name":"Hawaii","affinity":1.19,"reach":10348},{"name":"Idaho","affinity":0.85,"reach":9442},{"name":"West Virginia","affinity":0.76,"reach":8275},{"name":"New Hampshire","affinity":1.02,"reach":8147},{"name":"Maine","affinity":0.9,"reach":7415},{"name":"Rhode Island","affinity":1.07,"reach":6902},{"name":"Delaware","affinity":1.08,"reach":6442},{"name":"Montana","affinity":0.92,"reach":6021},{"name":"Washington, District of Columbia","affinity":1.32,"reach":5482},{"name":"Alaska","affinity":1.15,"reach":4975},{"name":"South Dakota","affinity":0.83,"reach":4467},{"name":"North Dakota","affinity":0.89,"reach":4191},{"name":"Vermont","affinity":0.9,"reach":3496}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":335500,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":238500,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":222000,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":222000,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":365500,"yoyChange":8.9},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":271500,"yoyChange":13.8},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":222000,"yoyChange":0},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":222000,"yoyChange":0},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":365500,"yoyChange":0},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":279300,"yoyChange":2.9},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":241733,"yoyChange":8.9},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":242296,"yoyChange":9.1},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":390805,"yoyChange":6.9},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":252447,"yoyChange":-9.6},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":230626,"yoyChange":-4.6},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":238311,"yoyChange":-1.6}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":91553,"share":8.5},{"month":2,"name":"Feb","avgSearches":86413,"share":8},{"month":3,"name":"Mar","avgSearches":84683,"share":7.8},{"month":4,"name":"Apr","avgSearches":75052,"share":6.9},{"month":5,"name":"May","avgSearches":78645,"share":7.3},{"month":6,"name":"Jun","avgSearches":73975,"share":6.8},{"month":7,"name":"Jul","avgSearches":74255,"share":6.9},{"month":8,"name":"Aug","avgSearches":78414,"share":7.2},{"month":9,"name":"Sep","avgSearches":75433,"share":7},{"month":10,"name":"Oct","avgSearches":90561,"share":8.4},{"month":11,"name":"Nov","avgSearches":121000,"share":11.2},{"month":12,"name":"Dec","avgSearches":153000,"share":14.1}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Rock music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Rock-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.25},{"name":"Dance music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Dance-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.28},{"name":"Folk music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Folk-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.39}]},"food":{"label":"Food & Cuisine","items":[{"name":"Italian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Italian-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.57},{"name":"Mexican cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mexican-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.41},{"name":"French cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2023/10/French.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":2.22}]},"sport":{"label":"Sports","items":[{"name":"Golf","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Golf.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.34},{"name":"Swimming","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Swimming.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.23},{"name":"Fishing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Fishing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.2}]},"fashion":{"label":"Fashion","items":[{"name":"Marshalls","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Marshalls.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.5},{"name":"Nordstrom Rack","logo":"https://clients.rascasse.com/wp-content/uploads/2026/09/Nordstrom-Rack-logo.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.63},{"name":"REI","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/REI.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Outdoor","affinity":1.29}]},"brands":{"label":"Top Brands","items":[{"name":"Target Corporation","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Target.png","category":"Shopping","type":"Brand","subtype":null,"affinity":1.27},{"name":"Costco","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Costco.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":1.62},{"name":"Whole Foods Market","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Wholefoods.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":1.56}]},"media":{"label":"Media","items":[{"name":"NBC News","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/NBC-News.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.25},{"name":"CBS News","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cbs-News.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.24},{"name":"QVC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/QVC_fullcolor.png","category":"Shopping","type":"TV Channel","subtype":"Home shopping","affinity":1.59}]}},"country_id":230,"dataSource":"audience","audienceSiid":194908,"_cached":"precompute","_timing_ms":79.5}