{"success":true,"entity":{"id":89494,"name":"Insomniac Games","category":"Games","type":"Brand","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Insomniac-Games.png","wikidata":"Q1141245","size":430920.05863350007,"worldwideSize":887357.361808341,"country_share":48.6,"rankCountry":41651,"rankType":4617,"rankCategory":1009,"rankSubtype":19163},"demographics":{"female_share":33.3,"avg_age":31.3,"age_buckets":[{"label":"16-24","share":44,"female":12.2,"male":31.8},{"label":"25-34","share":22.7,"female":6.8,"male":15.9},{"label":"35-44","share":15.2,"female":5.2,"male":10},{"label":"45-54","share":10.4,"female":4.5,"male":5.9},{"label":"55+","share":7.7,"female":4.6,"male":3}]},"psychographics":[{"cluster":"BALANCE","score":0.84},{"cluster":"OPEN","score":1.62},{"cluster":"JOY","score":1.14},{"cluster":"THRILL","score":0.85},{"cluster":"POWER","score":1.31},{"cluster":"CONSERVATISM","score":1.35},{"cluster":"PREMIUM","score":1.18}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":0.8},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.76},{"name":"Mindfulness","cluster":"BALANCE","score":0.94},{"name":"Spirituality","cluster":"BALANCE","score":0.85},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":3.77},{"name":"Creativity","cluster":"OPEN","score":0.57},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.25},{"name":"Community Orientation","cluster":"OPEN","score":0.89},{"name":"Individualism","cluster":"JOY","score":1.5},{"name":"Indulgence","cluster":"JOY","score":1.07},{"name":"Social Media Usage","cluster":"JOY","score":1.12},{"name":"Pet Ownership","cluster":"JOY","score":0.87},{"name":"Extroversion","cluster":"THRILL","score":1.1},{"name":"Risk Appetite","cluster":"THRILL","score":0.99},{"name":"DIY Mentality","cluster":"THRILL","score":0.54},{"name":"Travelling","cluster":"THRILL","score":0.77},{"name":"Sports Activity","cluster":"POWER","score":0.83},{"name":"Career Orientation","cluster":"POWER","score":1.04},{"name":"Early Adopter Mentality","cluster":"POWER","score":2.04},{"name":"Tradition","cluster":"CONSERVATISM","score":0.8},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.74},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.9},{"name":"Need for Security","cluster":"CONSERVATISM","score":0.95},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.55},{"name":"Quality Awareness","cluster":"PREMIUM","score":0.87},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.93},{"name":"Design Affinity","cluster":"PREMIUM","score":0.57},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.98}],"top_affinities":[{"entity_id":10180,"name":"Metal Gear Solid","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Metal-gear.png","category":"Games","type":"Video / Board Game","affinity":164.49},{"entity_id":61450,"name":"Devil May Cry","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Devil-May-Cry.png","category":"Games","type":"Video / Board Game","affinity":100.98},{"entity_id":20000,"name":"Watch Dogs","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Watch-Dogs.png","category":"Games","type":"Video / Board Game","affinity":85.51},{"entity_id":7379,"name":"Electronic Arts","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Electronic-arts.png","category":"Games","type":"Brand","affinity":49.74},{"entity_id":21229,"name":"Dying Light","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Dying-light.png","category":"Games","type":"Video / Board Game","affinity":69.18},{"entity_id":5917,"name":"Activision","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Activision-1.png","category":"Games","type":"Brand","affinity":63.78},{"entity_id":44150,"name":"Red Dead Redemption","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Red-dead-redemption.png","category":"Games","type":"Video / Board Game","affinity":29.86},{"entity_id":64014,"name":"Action role-playing game","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Action-role-playing-game.jpg","category":"Games","type":"Topic","affinity":14.25},{"entity_id":29797,"name":"Borderlands (series)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Borderlands-series-.png","category":"Games","type":"Video / Board Game","affinity":47.28},{"entity_id":19953,"name":"Crash Bandicoot","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Crash.png","category":"Games","type":"Video / Board Game","affinity":55.38},{"entity_id":56250,"name":"Action-adventure game","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Action-adventure-game.jpg","category":"Games","type":"Topic","affinity":9.02},{"entity_id":5724,"name":"Tim Duncan","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Tim-Duncan.png","category":"Sports","type":"Person","affinity":29.96},{"entity_id":10765,"name":"GameStop","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Gamestop_fullcolor.png","category":"Games","type":"Brand","affinity":7.19},{"entity_id":42490,"name":"Mario Party","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Mario-Party.png","category":"Games","type":"Video / Board Game","affinity":40.09},{"entity_id":46143,"name":"Uplay","logo":"https://clients.rascasse.com/wp-content/uploads/2022/09/Uplay.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":98.75},{"entity_id":60746,"name":"Night at the Museum","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Night-at-the-Museum.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":20},{"entity_id":11590,"name":"Pizza Hut","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Pizza-Hut_fullcolor.png","category":"Food & Beverages","type":"Brand","affinity":4.59},{"entity_id":55467,"name":"Apocalyptic and post-apocalyptic fiction","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Apocalyptic-and-post-apocalyptic-fiction.jpg","category":"Literature","type":"Topic","affinity":11.12},{"entity_id":17699,"name":"Fight Club","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fight-club.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":15},{"entity_id":56233,"name":"Real-time strategy","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Real-time-strategy.jpg","category":"Games","type":"Topic","affinity":7.09}],"top_countries":[{"code":"US","name":"United States","share":48.6},{"code":"UK","name":"United Kingdom","share":7.8},{"code":"CA","name":"Canada","share":5.6}],"top_regions":[{"name":"California","affinity":1.6,"reach":81383},{"name":"Texas","affinity":0.98,"reach":28858},{"name":"Florida","affinity":0.99,"reach":27558},{"name":"New York","affinity":0.95,"reach":24615},{"name":"North Carolina","affinity":1.58,"reach":22395},{"name":"Pennsylvania","affinity":1.03,"reach":17165},{"name":"Illinois","affinity":0.99,"reach":16301},{"name":"Ohio","affinity":1.01,"reach":15272},{"name":"Georgia","affinity":1.04,"reach":14975},{"name":"Washington","affinity":1.42,"reach":14034},{"name":"Michigan","affinity":0.99,"reach":12852},{"name":"New Jersey","affinity":1.03,"reach":12250},{"name":"Virginia","affinity":1.05,"reach":11699},{"name":"Arizona","affinity":1.06,"reach":10370},{"name":"Tennessee","affinity":1,"reach":9303},{"name":"Indiana","affinity":1.05,"reach":9207},{"name":"Massachusetts","affinity":0.98,"reach":8834},{"name":"Missouri","affinity":0.99,"reach":7833},{"name":"Maryland","affinity":0.98,"reach":7825},{"name":"Colorado","affinity":0.99,"reach":7387},{"name":"Wisconsin","affinity":0.93,"reach":7055},{"name":"Kentucky","affinity":1.21,"reach":7023},{"name":"South Carolina","affinity":0.94,"reach":6620},{"name":"Oregon","affinity":1.18,"reach":6411},{"name":"Alabama","affinity":0.98,"reach":6361},{"name":"Minnesota","affinity":0.85,"reach":6269},{"name":"Louisiana","affinity":0.97,"reach":5840},{"name":"Oklahoma","affinity":1.07,"reach":5442},{"name":"Utah","affinity":1.22,"reach":5137},{"name":"Nevada","affinity":1.18,"reach":4901},{"name":"Connecticut","affinity":0.89,"reach":4149},{"name":"Iowa","affinity":0.95,"reach":3906},{"name":"Arkansas","affinity":0.98,"reach":3808},{"name":"Kansas","affinity":0.94,"reach":3569},{"name":"Mississippi","affinity":0.88,"reach":3341},{"name":"Idaho","affinity":1.01,"reach":2390},{"name":"New Mexico","affinity":0.87,"reach":2368},{"name":"West Virginia","affinity":0.99,"reach":2287},{"name":"Nebraska","affinity":0.88,"reach":2227},{"name":"New Hampshire","affinity":1.01,"reach":1720},{"name":"Maine","affinity":0.97,"reach":1707},{"name":"Hawaii","affinity":0.85,"reach":1572},{"name":"Rhode Island","affinity":0.96,"reach":1322},{"name":"Montana","affinity":0.9,"reach":1262},{"name":"Delaware","affinity":0.99,"reach":1261},{"name":"South Dakota","affinity":0.9,"reach":1021},{"name":"North Dakota","affinity":0.94,"reach":943},{"name":"Alaska","affinity":1.02,"reach":938},{"name":"Vermont","affinity":0.97,"reach":806},{"name":"Washington, District of Columbia","affinity":0.81,"reach":718}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":62500,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":55100,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":75000,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":88400,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":205000,"yoyChange":228},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":82400,"yoyChange":49.5},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":54300,"yoyChange":-27.6},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":62500,"yoyChange":-29.3},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":71500,"yoyChange":-65.1},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":65029,"yoyChange":-21.1},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":51791,"yoyChange":-4.6},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":86590,"yoyChange":38.5},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":58475,"yoyChange":-18.2},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":62011,"yoyChange":-4.6},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":90812,"yoyChange":75.3},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":200790,"yoyChange":131.9}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":28444,"share":8.7},{"month":2,"name":"Feb","avgSearches":21352,"share":6.5},{"month":3,"name":"Mar","avgSearches":18452,"share":5.6},{"month":4,"name":"Apr","avgSearches":17915,"share":5.5},{"month":5,"name":"May","avgSearches":20229,"share":6.2},{"month":6,"name":"Jun","avgSearches":27096,"share":8.3},{"month":7,"name":"Jul","avgSearches":23806,"share":7.3},{"month":8,"name":"Aug","avgSearches":24744,"share":7.5},{"month":9,"name":"Sep","avgSearches":53280,"share":16.2},{"month":10,"name":"Oct","avgSearches":33555,"share":10.2},{"month":11,"name":"Nov","avgSearches":23400,"share":7.1},{"month":12,"name":"Dec","avgSearches":36020,"share":11}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Blues music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Blues-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.26},{"name":"Hard rock","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hard-rock.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.26},{"name":"Electronic dance music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Electronic-dance-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.35}]},"food":{"label":"Food & Cuisine","items":[{"name":"Italian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Italian-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.51},{"name":"Korean cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Korean-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.29},{"name":"British cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/British2.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.34}]},"sport":{"label":"Sports","items":[{"name":"ESPN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/ESPN.png","category":"Sports","type":"TV Channel","subtype":"Sport","affinity":1.28},{"name":"Mixed martial arts","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mixed-martial-arts.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.74},{"name":"Golf Channel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Golf-Channel.png","category":"Sports","type":"TV Channel","subtype":"Sport","affinity":1.33}]},"fashion":{"label":"Fashion","items":[{"name":"Air Jordan","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Air-Jordan.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":4.05},{"name":"Fanatics","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fanatics_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":2.75},{"name":"Levi Strauss & Co.","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Levi-Strauss-Co._fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Streetwear","affinity":2.1}]},"brands":{"label":"Top Brands","items":[{"name":"Domino's Pizza","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Dominos-Pizza_fullcolor.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":3.62},{"name":"Subway","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Subway.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":3.59},{"name":"GameStop","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Gamestop_fullcolor.png","category":"Games","type":"Brand","subtype":"Video game developer","affinity":7.19}]},"media":{"label":"Media","items":[{"name":"HBO MAX","logo":"https://clients.rascasse.com/wp-content/uploads/2025/08/HBOmax.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.47},{"name":"HBO","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/HBO_fullcolor.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.36},{"name":"Nickelodeon","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nickelodeon_fullcolor.png","category":"Kids & Family","type":"TV Channel","subtype":"Kids & family","affinity":1.6}]}},"country_id":230,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":59.2}