{"success":true,"entity":{"id":81461,"name":"National Zoological Park (United States)","category":"Travel & Leisure","type":"POI","subtype":"Zoo","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-81461-national-zoological-park-united-states.jpg","wikidata":"Q1043283","size":708325.6652274239,"worldwideSize":1009830.662652053,"country_share":70.1,"rankCountry":30886,"rankType":2817,"rankCategory":2281,"rankSubtype":12},"demographics":{"female_share":68.8,"avg_age":44.1,"age_buckets":[{"label":"16-24","share":11.5,"female":7.7,"male":3.9},{"label":"25-34","share":15.8,"female":10.8,"male":4.9},{"label":"35-44","share":19.8,"female":14,"male":5.7},{"label":"45-54","share":23.3,"female":17,"male":6.3},{"label":"55+","share":29.6,"female":19.4,"male":10.3}]},"psychographics":[{"cluster":"BALANCE","score":1.2},{"cluster":"OPEN","score":1.13},{"cluster":"JOY","score":1.15},{"cluster":"THRILL","score":1.12},{"cluster":"POWER","score":1.14},{"cluster":"CONSERVATISM","score":1.48},{"cluster":"PREMIUM","score":1.09}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.7},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.85},{"name":"Mindfulness","cluster":"BALANCE","score":0.91},{"name":"Spirituality","cluster":"BALANCE","score":1.33},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":0.59},{"name":"Creativity","cluster":"OPEN","score":1.06},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.21},{"name":"Community Orientation","cluster":"OPEN","score":1.66},{"name":"Individualism","cluster":"JOY","score":1.46},{"name":"Indulgence","cluster":"JOY","score":1.12},{"name":"Social Media Usage","cluster":"JOY","score":1.01},{"name":"Pet Ownership","cluster":"JOY","score":1},{"name":"Extroversion","cluster":"THRILL","score":1.02},{"name":"Risk Appetite","cluster":"THRILL","score":0.98},{"name":"DIY Mentality","cluster":"THRILL","score":1.1},{"name":"Travelling","cluster":"THRILL","score":1.37},{"name":"Sports Activity","cluster":"POWER","score":0.95},{"name":"Career Orientation","cluster":"POWER","score":1.18},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.29},{"name":"Tradition","cluster":"CONSERVATISM","score":1.16},{"name":"Patriotism","cluster":"CONSERVATISM","score":2.14},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.45},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.17},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.11},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.26},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.65},{"name":"Design Affinity","cluster":"PREMIUM","score":0.92},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.52}],"top_affinities":[{"entity_id":85652,"name":"Stephen Hawking","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Hawking.png","category":"Business & Career","type":"Person","affinity":32.25},{"entity_id":77622,"name":"Steve Irwin","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Steve-Irwin.png","category":"Movies & TV","type":"Person","affinity":30.02},{"entity_id":92609,"name":"Aquarium of the Pacific","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-92609-Aquarium_of_the_Pacific.jpg","category":"Travel & Leisure","type":"POI","affinity":83.61},{"entity_id":50547,"name":"Shedd Aquarium","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-50547-Shedd_Aquarium.jpg","category":"Travel & Leisure","type":"POI","affinity":43.3},{"entity_id":3009,"name":"Gorilla","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Gorilla.png","category":"Pets & Animals","type":"Topic","affinity":17.71},{"entity_id":34207,"name":"Dollywood","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Dolly.png","category":"Travel & Leisure","type":"POI","affinity":16.41},{"entity_id":418,"name":"American Museum of Natural History","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-418-American_Museum_of_Natural_History.jpg","category":"Arts & Culture","type":"POI","affinity":16.14},{"entity_id":15270,"name":"Sustainable energy","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Sustainable-energy.jpg","category":"Home & Garden","type":"Topic","affinity":4.45},{"entity_id":9488,"name":"Renewable energy","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Renewable-energy.jpg","category":"Business & Career","type":"Topic","affinity":3.95},{"entity_id":170551,"name":"Soldier Field","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-170551-Soldier_Field.jpg","category":"Sports","type":"POI","affinity":26.84},{"entity_id":61603,"name":"Zoo","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Zoo.jpg","category":"Kids & Family","type":"Touchpoint","affinity":3.28},{"entity_id":131431,"name":"Omegle","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Omegle.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":2.83},{"entity_id":5074,"name":"FedEx","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/FedEx_fullcolor.png","category":"Business & Career","type":"Brand","affinity":2.92},{"entity_id":9415,"name":"Airbnb","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/AirBnb_fullcolor.png","category":"Travel & Leisure","type":"Brand","affinity":1.9},{"entity_id":9379,"name":"Cold Stone Creamery","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Cream.png","category":"Food & Beverages","type":"Brand","affinity":5.38},{"entity_id":2347,"name":"National Geographic (magazine)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/National-Geographic.png","category":"Travel & Leisure","type":"Website / Newspaper / Magazine","affinity":5.84},{"entity_id":78042,"name":"Yosemite National Park","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Yosemit.png","category":"Travel & Leisure","type":"POI","affinity":5.29},{"entity_id":3721,"name":"McDonald's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/mcd.png","category":"Food & Beverages","type":"Brand","affinity":1.64},{"entity_id":11337,"name":"Trader Joe's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Trader.png","category":"Shopping","type":"Brand","affinity":1.95},{"entity_id":5786,"name":"Mortgage loans","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mortgage-loans.jpg","category":"Business & Career","type":"Topic","affinity":1.92}],"top_countries":[{"code":"US","name":"United States","share":70.1},{"code":"UK","name":"United Kingdom","share":5.3},{"code":"CA","name":"Canada","share":3.4}],"top_regions":[{"name":"California","affinity":0.68,"reach":56855},{"name":"Texas","affinity":0.75,"reach":36324},{"name":"Florida","affinity":0.79,"reach":35811},{"name":"New York","affinity":0.74,"reach":31532},{"name":"Virginia","affinity":1.27,"reach":23201},{"name":"Illinois","affinity":0.84,"reach":22738},{"name":"Pennsylvania","affinity":0.82,"reach":22413},{"name":"Ohio","affinity":0.85,"reach":21112},{"name":"Georgia","affinity":0.85,"reach":20054},{"name":"North Carolina","affinity":0.84,"reach":19627},{"name":"Maryland","affinity":1.42,"reach":18508},{"name":"Michigan","affinity":0.86,"reach":18318},{"name":"New Jersey","affinity":0.84,"reach":16502},{"name":"Washington","affinity":0.87,"reach":14104},{"name":"Arizona","affinity":0.87,"reach":14016},{"name":"Washington, District of Columbia","affinity":9.39,"reach":13693},{"name":"Tennessee","affinity":0.89,"reach":13530},{"name":"Massachusetts","affinity":0.86,"reach":12808},{"name":"Indiana","affinity":0.89,"reach":12738},{"name":"Missouri","affinity":0.9,"reach":11682},{"name":"Wisconsin","affinity":0.9,"reach":11211},{"name":"Colorado","affinity":0.88,"reach":10798},{"name":"Minnesota","affinity":0.89,"reach":10780},{"name":"South Carolina","affinity":0.91,"reach":10534},{"name":"Alabama","affinity":0.93,"reach":9849},{"name":"Louisiana","affinity":0.94,"reach":9292},{"name":"Kentucky","affinity":0.94,"reach":8912},{"name":"Oregon","affinity":0.92,"reach":8227},{"name":"Oklahoma","affinity":0.95,"reach":7990},{"name":"Connecticut","affinity":0.94,"reach":7170},{"name":"Iowa","affinity":0.97,"reach":6576},{"name":"Utah","affinity":0.95,"reach":6558},{"name":"Nevada","affinity":0.94,"reach":6466},{"name":"Mississippi","affinity":1.01,"reach":6343},{"name":"Arkansas","affinity":0.99,"reach":6330},{"name":"Kansas","affinity":0.99,"reach":6171},{"name":"New Mexico","affinity":0.98,"reach":4392},{"name":"Nebraska","affinity":1.05,"reach":4335},{"name":"West Virginia","affinity":1.12,"reach":4236},{"name":"Idaho","affinity":1.05,"reach":4098},{"name":"Hawaii","affinity":1.07,"reach":3254},{"name":"Maine","affinity":1.09,"reach":3142},{"name":"New Hampshire","affinity":1.1,"reach":3078},{"name":"Delaware","affinity":1.23,"reach":2571},{"name":"Rhode Island","affinity":1.12,"reach":2536},{"name":"Montana","affinity":1,"reach":2288},{"name":"South Dakota","affinity":1.01,"reach":1885},{"name":"North Dakota","affinity":1,"reach":1645},{"name":"Alaska","affinity":1.07,"reach":1618},{"name":"Vermont","affinity":1,"reach":1361}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":1990,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":2890,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":4310,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":4500,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":11470,"yoyChange":476.4},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":14190,"yoyChange":391},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":26260,"yoyChange":509.3},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":29560,"yoyChange":556.9},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":22960,"yoyChange":100.2},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":16396,"yoyChange":15.5},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":30850,"yoyChange":17.5},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":24474,"yoyChange":-17.2},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":11240,"yoyChange":-51},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":12246,"yoyChange":-25.3},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":25582,"yoyChange":-17.1},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":22620,"yoyChange":-7.6}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":1158,"share":4},{"month":2,"name":"Feb","avgSearches":1402,"share":4.9},{"month":3,"name":"Mar","avgSearches":2726,"share":9.4},{"month":4,"name":"Apr","avgSearches":3529,"share":12.2},{"month":5,"name":"May","avgSearches":3294,"share":11.4},{"month":6,"name":"Jun","avgSearches":3119,"share":10.8},{"month":7,"name":"Jul","avgSearches":3332,"share":11.5},{"month":8,"name":"Aug","avgSearches":2786,"share":9.6},{"month":9,"name":"Sep","avgSearches":2050,"share":7.1},{"month":10,"name":"Oct","avgSearches":1743,"share":6},{"month":11,"name":"Nov","avgSearches":1726,"share":6},{"month":12,"name":"Dec","avgSearches":2011,"share":7}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Classical music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Classical-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.38},{"name":"Film score","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Film-score.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":2.07},{"name":"Classic rock","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Classic-rock.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.24}]},"food":{"label":"Food & Cuisine","items":[{"name":"British cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/British2.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.68},{"name":"African cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/African.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.67},{"name":"Canadian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Canadian-1.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.56}]},"sport":{"label":"Sports","items":[{"name":"Swimming","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Swimming.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.23},{"name":"Tennis","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Tennis.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.23},{"name":"Gymnastics","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Gymnastics.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.21}]},"fashion":{"label":"Fashion","items":[{"name":"Dillard's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Dillards.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.33},{"name":"Fanatics","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fanatics_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.57},{"name":"Lane Bryant","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/LaneBryant.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Fashion retailer","affinity":1.73}]},"brands":{"label":"Top Brands","items":[{"name":"Airbnb","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/AirBnb_fullcolor.png","category":"Travel & Leisure","type":"Brand","subtype":"Travel website","affinity":1.9},{"name":"McDonald's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/mcd.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":1.64},{"name":"Starbucks","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Starbucks_fullcolor.png","category":"Food & Beverages","type":"Brand","subtype":"Coffee","affinity":1.49}]},"media":{"label":"Media","items":[{"name":"CBS News","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cbs-News.png","category":"News","type":"TV Channel","subtype":"News","affinity":2.01},{"name":"PBS","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/PBS.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":3.01},{"name":"QVC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/QVC_fullcolor.png","category":"Shopping","type":"TV Channel","subtype":"Home shopping","affinity":2.64}]}},"country_id":230,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":71.4}