{"success":true,"entity":{"id":63583,"name":"Sunset","category":"Travel & Leisure","type":"Topic","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Sunset.jpg","wikidata":"Q166564","size":5235993.728327663,"worldwideSize":21669544.557265326,"country_share":24.2,"rankCountry":6507,"rankType":3652,"rankCategory":541,"rankSubtype":3351},"demographics":{"female_share":59.8,"avg_age":38.1,"age_buckets":[{"label":"16-24","share":22.9,"female":14.3,"male":8.6},{"label":"25-34","share":22,"female":13.2,"male":8.8},{"label":"35-44","share":19.1,"female":11.2,"male":7.9},{"label":"45-54","share":20,"female":12.5,"male":7.5},{"label":"55+","share":16,"female":8.6,"male":7.4}]},"psychographics":[{"cluster":"BALANCE","score":1.25},{"cluster":"OPEN","score":1.22},{"cluster":"JOY","score":1.03},{"cluster":"THRILL","score":1.41},{"cluster":"POWER","score":1.23},{"cluster":"CONSERVATISM","score":1.03},{"cluster":"PREMIUM","score":1.23}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.52},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.19},{"name":"Mindfulness","cluster":"BALANCE","score":1.19},{"name":"Spirituality","cluster":"BALANCE","score":1.09},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1.31},{"name":"Creativity","cluster":"OPEN","score":1.04},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.21},{"name":"Community Orientation","cluster":"OPEN","score":1.32},{"name":"Individualism","cluster":"JOY","score":0.94},{"name":"Indulgence","cluster":"JOY","score":1.09},{"name":"Social Media Usage","cluster":"JOY","score":0.81},{"name":"Pet Ownership","cluster":"JOY","score":1.26},{"name":"Extroversion","cluster":"THRILL","score":0.95},{"name":"Risk Appetite","cluster":"THRILL","score":1.48},{"name":"DIY Mentality","cluster":"THRILL","score":1.28},{"name":"Travelling","cluster":"THRILL","score":1.91},{"name":"Sports Activity","cluster":"POWER","score":1.31},{"name":"Career Orientation","cluster":"POWER","score":1.14},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.25},{"name":"Tradition","cluster":"CONSERVATISM","score":0.97},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.48},{"name":"Family Orientation","cluster":"CONSERVATISM","score":0.74},{"name":"Need for Security","cluster":"CONSERVATISM","score":0.94},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.09},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.6},{"name":"Design Affinity","cluster":"PREMIUM","score":1.67},{"name":"Convenience Orientation","cluster":"PREMIUM","score":0.79}],"top_affinities":[{"entity_id":16097,"name":"Do it yourself (DIY)","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Do-it-yourself.jpg","category":"Home & Garden","type":"Topic","affinity":1.77},{"entity_id":232,"name":"Rosie O'Donnell","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Rosie-ODonnell.png","category":"Movies & TV","type":"Person","affinity":7.73},{"entity_id":171761,"name":"BevMo!","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/BevMo_.png","category":"Shopping","type":"Brand","affinity":7.9},{"entity_id":20919,"name":"Enterprise Rent-A-Car","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Enterp.png","category":"Cars & Mobility","type":"Brand","affinity":2.63},{"entity_id":7945,"name":"Christoph Waltz","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Christoph2.png","category":"Movies & TV","type":"Person","affinity":8.52},{"entity_id":8211,"name":"Wildlife photography","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Wildlife-photography.jpg","category":"Technology & Electronics","type":"Topic","affinity":3.2},{"entity_id":75648,"name":"Minnesota Wild","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Minnesota-Wild_fullcolor.png","category":"Sports","type":"Team","affinity":4.45},{"entity_id":141206,"name":"Crazy, Stupid, Love.","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Crazy-Stupid-Love..png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":6.99},{"entity_id":2049,"name":"Bitcoin","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Bitcoin.jpg","category":"Business & Career","type":"Topic","affinity":1.72},{"entity_id":67900,"name":"Google News","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Google-News.png","category":"News","type":"Website / Newspaper / Magazine","affinity":2.19},{"entity_id":5424,"name":"Expedia","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Expedia-1.png","category":"Travel & Leisure","type":"Brand","affinity":1.72},{"entity_id":58273,"name":"Real property","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Real-property.jpg","category":"Home & Garden","type":"Topic","affinity":1.91},{"entity_id":65500,"name":"Innovation","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Innovation.jpg","category":"Business & Career","type":"Topic","affinity":1.97},{"entity_id":145983,"name":"Naked Wines","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Naked-wines.png","category":"Food & Beverages","type":"Brand","affinity":7.01},{"entity_id":6149,"name":"Luxury real estate","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Luxury-real-estate.jpg","category":"Business & Career","type":"Topic","affinity":2.19},{"entity_id":21857,"name":"Standup paddleboarding","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Standup-paddleboarding.jpg","category":"Sports","type":"Topic","affinity":3.05},{"entity_id":9660,"name":"Local food","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Local-food.jpg","category":"Food & Beverages","type":"Topic","affinity":1.68},{"entity_id":43826,"name":"Planet Fitness","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Planet-Fitness.png","category":"Sports","type":"Brand","affinity":1.56},{"entity_id":63255,"name":"Museum","logo":"https://clients.rascasse.com/wp-content/uploads/2023/02/Museum.png","category":"Arts & Culture","type":"Touchpoint","affinity":1.76},{"entity_id":56336,"name":"Art exhibition","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Art-exhibition.jpg","category":"Arts & Culture","type":"Touchpoint","affinity":2.25}],"top_countries":[{"code":"US","name":"United States","share":24.2},{"code":"JP","name":"Japan","share":10},{"code":"IT","name":"Italy","share":9}],"top_regions":[{"name":"California","affinity":1.17,"reach":725181},{"name":"Florida","affinity":1.07,"reach":358694},{"name":"Texas","affinity":0.88,"reach":315364},{"name":"New York","affinity":1,"reach":315269},{"name":"Illinois","affinity":0.96,"reach":191644},{"name":"Pennsylvania","affinity":0.92,"reach":187507},{"name":"Ohio","affinity":0.96,"reach":176941},{"name":"Michigan","affinity":1.06,"reach":166690},{"name":"North Carolina","affinity":0.86,"reach":148937},{"name":"Georgia","affinity":0.82,"reach":143718},{"name":"Washington","affinity":1.18,"reach":142128},{"name":"New Jersey","affinity":0.9,"reach":131043},{"name":"Arizona","affinity":1.04,"reach":123696},{"name":"Minnesota","affinity":1.37,"reach":121913},{"name":"Virginia","affinity":0.9,"reach":121803},{"name":"Massachusetts","affinity":1.01,"reach":111163},{"name":"Indiana","affinity":0.95,"reach":100465},{"name":"Missouri","affinity":1.01,"reach":97029},{"name":"Maryland","affinity":0.98,"reach":94275},{"name":"Wisconsin","affinity":1.01,"reach":93066},{"name":"Tennessee","affinity":0.79,"reach":89368},{"name":"South Carolina","affinity":0.98,"reach":83580},{"name":"Colorado","affinity":0.9,"reach":81489},{"name":"Oregon","affinity":1.15,"reach":75923},{"name":"Alabama","affinity":0.94,"reach":74186},{"name":"Utah","affinity":1.18,"reach":60355},{"name":"Louisiana","affinity":0.81,"reach":58904},{"name":"Oklahoma","affinity":0.93,"reach":57392},{"name":"Kentucky","affinity":0.78,"reach":54948},{"name":"Iowa","affinity":1.02,"reach":51059},{"name":"Connecticut","affinity":0.89,"reach":50395},{"name":"Hawaii","affinity":2.2,"reach":49425},{"name":"Kansas","affinity":0.98,"reach":44875},{"name":"Arkansas","affinity":0.89,"reach":42022},{"name":"Nevada","affinity":0.81,"reach":41035},{"name":"Mississippi","affinity":0.75,"reach":34853},{"name":"Nebraska","affinity":1.01,"reach":30921},{"name":"New Mexico","affinity":0.93,"reach":30768},{"name":"Idaho","affinity":0.99,"reach":28518},{"name":"Maine","affinity":1.17,"reach":24858},{"name":"West Virginia","affinity":0.81,"reach":22610},{"name":"New Hampshire","affinity":1.06,"reach":21859},{"name":"South Dakota","affinity":1.24,"reach":17125},{"name":"Montana","affinity":0.99,"reach":16813},{"name":"Rhode Island","affinity":1.01,"reach":16757},{"name":"North Dakota","affinity":1.16,"reach":14095},{"name":"Delaware","affinity":0.86,"reach":13243},{"name":"Vermont","affinity":1.19,"reach":11935},{"name":"Alaska","affinity":0.91,"reach":10200},{"name":"Wyoming","affinity":1,"reach":9030}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":2826900,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":2870200,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":2649900,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":2649900,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":2827200,"yoyChange":0},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":2870500,"yoyChange":0},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":2473500,"yoyChange":-6.7},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":2323500,"yoyChange":-12.3},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":2677800,"yoyChange":-5.3},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":2782891,"yoyChange":-3.1},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":2862475,"yoyChange":15.7},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":2870396,"yoyChange":23.5},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":4653405,"yoyChange":73.8},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":2809552,"yoyChange":1},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":2568330,"yoyChange":-10.3},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":2507245,"yoyChange":-12.7}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":483369,"share":7.7},{"month":2,"name":"Feb","avgSearches":454484,"share":7.3},{"month":3,"name":"Mar","avgSearches":635585,"share":10.2},{"month":4,"name":"Apr","avgSearches":523354,"share":8.4},{"month":5,"name":"May","avgSearches":505517,"share":8.1},{"month":6,"name":"Jun","avgSearches":477152,"share":7.6},{"month":7,"name":"Jul","avgSearches":501985,"share":8},{"month":8,"name":"Aug","avgSearches":507973,"share":8.1},{"month":9,"name":"Sep","avgSearches":522781,"share":8.4},{"month":10,"name":"Oct","avgSearches":556734,"share":8.9},{"month":11,"name":"Nov","avgSearches":600650,"share":9.6},{"month":12,"name":"Dec","avgSearches":479450,"share":7.7}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Reggaeton","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Reggaeton.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.29},{"name":"House music","logo":"https://clients.rascasse.com/wp-content/uploads/2023/01/House.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.52},{"name":"Film score","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Film-score.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.64}]},"food":{"label":"Food & Cuisine","items":[{"name":"Thai cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Thai-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.29},{"name":"Turkish cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Turkish-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.22},{"name":"Cuban cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cuban.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.41}]},"sport":{"label":"Sports","items":[{"name":"Alpine skiing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Alpine-skiing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":2.19},{"name":"Standup paddleboarding","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Standup-paddleboarding.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":3.05},{"name":"Personal trainer","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Personal-trainer.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.28}]},"fashion":{"label":"Fashion","items":[{"name":"Louis Vuitton","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Louis-Vuitton_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Luxury fashion","affinity":1.38},{"name":"Nordstrom Rack","logo":"https://clients.rascasse.com/wp-content/uploads/2026/09/Nordstrom-Rack-logo.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.27},{"name":"Adidas","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/adidas.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.21}]},"brands":{"label":"Top Brands","items":[{"name":"Nordstrom","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nordstrom_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Fashion","affinity":1.28},{"name":"Enterprise Rent-A-Car","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Enterp.png","category":"Cars & Mobility","type":"Brand","subtype":"Car rental / sharing","affinity":2.63},{"name":"Expedia","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Expedia-1.png","category":"Travel & Leisure","type":"Brand","subtype":"Travel website","affinity":1.72}]},"media":{"label":"Media","items":[{"name":"BBC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/BBC.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.2},{"name":"Funimation","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Funimation.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.38},{"name":"Astro (Malaysian satellite television)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Astro-Malaysian-satellite-television.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":2.25}]}},"country_id":230,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":71.0}