{"success":true,"entity":{"id":58800,"name":"Hairspray (musical)","category":"Music & Radio","type":"Musical","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Hairspray-musical.png","wikidata":"Q153520","size":337864.7192067022,"worldwideSize":1853862.3926761197,"country_share":18.2,"rankCountry":47695,"rankType":49,"rankCategory":6114,"rankSubtype":22012},"demographics":{"female_share":73.5,"avg_age":45.2,"age_buckets":[{"label":"16-24","share":11,"female":7.3,"male":3.7},{"label":"25-34","share":12.2,"female":8,"male":4.2},{"label":"35-44","share":19.7,"female":14.7,"male":5},{"label":"45-54","share":25.1,"female":19.8,"male":5.4},{"label":"55+","share":32,"female":23.7,"male":8.2}]},"psychographics":[{"cluster":"BALANCE","score":1.1},{"cluster":"OPEN","score":1.61},{"cluster":"JOY","score":1.17},{"cluster":"THRILL","score":0.93},{"cluster":"POWER","score":0.98},{"cluster":"CONSERVATISM","score":1.27},{"cluster":"PREMIUM","score":0.97}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":0.88},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.93},{"name":"Mindfulness","cluster":"BALANCE","score":1.1},{"name":"Spirituality","cluster":"BALANCE","score":1.48},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":2.57},{"name":"Creativity","cluster":"OPEN","score":1.36},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.11},{"name":"Community Orientation","cluster":"OPEN","score":1.41},{"name":"Individualism","cluster":"JOY","score":1.21},{"name":"Indulgence","cluster":"JOY","score":1.55},{"name":"Social Media Usage","cluster":"JOY","score":1.05},{"name":"Pet Ownership","cluster":"JOY","score":0.86},{"name":"Extroversion","cluster":"THRILL","score":1.1},{"name":"Risk Appetite","cluster":"THRILL","score":0.82},{"name":"DIY Mentality","cluster":"THRILL","score":0.74},{"name":"Travelling","cluster":"THRILL","score":1.07},{"name":"Sports Activity","cluster":"POWER","score":1.02},{"name":"Career Orientation","cluster":"POWER","score":0.96},{"name":"Early Adopter Mentality","cluster":"POWER","score":0.96},{"name":"Tradition","cluster":"CONSERVATISM","score":1.57},{"name":"Patriotism","cluster":"CONSERVATISM","score":null},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.06},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.19},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.11},{"name":"Quality Awareness","cluster":"PREMIUM","score":0.86},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.62},{"name":"Design Affinity","cluster":"PREMIUM","score":1.13},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.16}],"top_affinities":[{"entity_id":42459,"name":"Mamma Mia!","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Mamma-mia.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":70.77},{"entity_id":14014,"name":"Ruby Rose","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Ruby-Rose.png","category":"Movies & TV","type":"Person","affinity":24.16},{"entity_id":85473,"name":"Cats (musical)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cats.png","category":"Music & Radio","type":"Musical","affinity":18.79},{"entity_id":17105,"name":"Olivia Munn","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Olivia-Munn.png","category":"Movies & TV","type":"Person","affinity":20},{"entity_id":61688,"name":"Beetlejuice","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Beetlejuice.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":8.92},{"entity_id":3053,"name":"Nathan Lane","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Nathan-Lane.png","category":"Movies & TV","type":"Person","affinity":35.21},{"entity_id":80476,"name":"Moulin Rouge!","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Moulin.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":27.43},{"entity_id":19975,"name":"Silver Linings Playbook","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Silver-Linings-Playbook.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":26.31},{"entity_id":235608,"name":"RocketMan","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/RocketMan.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":48.11},{"entity_id":32999,"name":"The Lion King (musical)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Lion-king.png","category":"Music & Radio","type":"Musical","affinity":121.21},{"entity_id":1834,"name":"Boy George","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Boy-George.png","category":"Music & Radio","type":"Person","affinity":14.18},{"entity_id":23062,"name":"Anna Faris","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Anna-Faris.png","category":"Movies & TV","type":"Person","affinity":14.83},{"entity_id":13101,"name":"Musical theatre","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Musical-theatre.jpg","category":"Movies & TV","type":"Topic","affinity":4.69},{"entity_id":45969,"name":"Tony Award","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Tony.png","category":"Arts & Culture","type":"Event","affinity":9.41},{"entity_id":26118,"name":"David Sedaris","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/David-Sedaris.png","category":"Movies & TV","type":"Person","affinity":29.07},{"entity_id":9479,"name":"Midnight in Paris","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Midnight-in-Paris.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":32.08},{"entity_id":2733,"name":"Elizabeth Taylor","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Elizabeth-Taylor.png","category":"Movies & TV","type":"Person","affinity":11.64},{"entity_id":174937,"name":"Taron Egerton","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Taron-Egerton.png","category":"Movies & TV","type":"Person","affinity":12.29},{"entity_id":42642,"name":"Moonrise Kingdom","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Moonrise-Kingdom.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":28.82},{"entity_id":12169,"name":"Diane Keaton","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Diane-Keaton.png","category":"Movies & TV","type":"Person","affinity":5.23}],"top_countries":[{"code":"UK","name":"United Kingdom","share":35},{"code":"US","name":"United States","share":18.2},{"code":"JP","name":"Japan","share":15.1}],"top_regions":[{"name":"California","affinity":1.13,"reach":45244},{"name":"Texas","affinity":1.17,"reach":27065},{"name":"Florida","affinity":0.89,"reach":19331},{"name":"New York","affinity":0.95,"reach":19320},{"name":"Pennsylvania","affinity":1.03,"reach":13567},{"name":"Illinois","affinity":1,"reach":12971},{"name":"Ohio","affinity":1,"reach":11944},{"name":"North Carolina","affinity":0.97,"reach":10774},{"name":"Georgia","affinity":0.95,"reach":10729},{"name":"Arizona","affinity":1.3,"reach":9940},{"name":"Michigan","affinity":0.96,"reach":9708},{"name":"New Jersey","affinity":0.96,"reach":9013},{"name":"Virginia","affinity":0.89,"reach":7761},{"name":"Tennessee","affinity":1.04,"reach":7567},{"name":"Washington","affinity":0.94,"reach":7343},{"name":"Maryland","affinity":1.17,"reach":7302},{"name":"Missouri","affinity":1.09,"reach":6794},{"name":"Indiana","affinity":0.97,"reach":6664},{"name":"Massachusetts","affinity":0.86,"reach":6132},{"name":"Wisconsin","affinity":0.97,"reach":5776},{"name":"Alabama","affinity":1.1,"reach":5563},{"name":"Louisiana","affinity":1.13,"reach":5330},{"name":"Colorado","affinity":0.91,"reach":5276},{"name":"Minnesota","affinity":0.91,"reach":5223},{"name":"Kentucky","affinity":1.09,"reach":4932},{"name":"South Carolina","affinity":0.89,"reach":4927},{"name":"Utah","affinity":1.42,"reach":4686},{"name":"Oklahoma","affinity":1.12,"reach":4474},{"name":"Oregon","affinity":1.04,"reach":4433},{"name":"Arkansas","affinity":1.1,"reach":3353},{"name":"Iowa","affinity":1.03,"reach":3330},{"name":"Connecticut","affinity":0.91,"reach":3304},{"name":"Kansas","affinity":1.08,"reach":3194},{"name":"Nevada","affinity":0.94,"reach":3085},{"name":"Mississippi","affinity":0.96,"reach":2869},{"name":"New Mexico","affinity":1.18,"reach":2518},{"name":"Idaho","affinity":1.16,"reach":2151},{"name":"Nebraska","affinity":1.04,"reach":2058},{"name":"West Virginia","affinity":1.01,"reach":1824},{"name":"Hawaii","affinity":0.89,"reach":1293},{"name":"Maine","affinity":0.87,"reach":1193},{"name":"New Hampshire","affinity":0.82,"reach":1086},{"name":"Rhode Island","affinity":0.95,"reach":1023},{"name":"Montana","affinity":0.9,"reach":979},{"name":"Delaware","affinity":0.98,"reach":974},{"name":"South Dakota","affinity":0.95,"reach":850},{"name":"North Dakota","affinity":0.91,"reach":714},{"name":"Alaska","affinity":0.97,"reach":699},{"name":"Washington, District of Columbia","affinity":0.97,"reach":677},{"name":"Vermont","affinity":0.84,"reach":547}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":66600,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":71500,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":76400,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":66600,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":81300,"yoyChange":22.1},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":76400,"yoyChange":6.9},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":81300,"yoyChange":6.4},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":87300,"yoyChange":31.1},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":87300,"yoyChange":7.4},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":84433,"yoyChange":10.5},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":94450,"yoyChange":16.2},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":77548,"yoyChange":-11.2},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":93406,"yoyChange":7},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":86221,"yoyChange":2.1},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":90187,"yoyChange":-4.5},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":114897,"yoyChange":48.2}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":25467,"share":6.6},{"month":2,"name":"Feb","avgSearches":23958,"share":6.2},{"month":3,"name":"Mar","avgSearches":27606,"share":7.1},{"month":4,"name":"Apr","avgSearches":50264,"share":13},{"month":5,"name":"May","avgSearches":50374,"share":13},{"month":6,"name":"Jun","avgSearches":39929,"share":10.3},{"month":7,"name":"Jul","avgSearches":36585,"share":9.4},{"month":8,"name":"Aug","avgSearches":25685,"share":6.6},{"month":9,"name":"Sep","avgSearches":26988,"share":7},{"month":10,"name":"Oct","avgSearches":29741,"share":7.7},{"month":11,"name":"Nov","avgSearches":26340,"share":6.8},{"month":12,"name":"Dec","avgSearches":25140,"share":6.5}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Musical theatre","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Musical-theatre.jpg","category":"Movies & TV","type":"Topic","subtype":"Musical genre","affinity":4.69},{"name":"Country music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Country-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.44},{"name":"Thrash metal","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Thrash-metal.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":6.74}]},"food":{"label":"Food & Cuisine","items":[{"name":"British cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/British2.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.7},{"name":"Turkish cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Turkish-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.86},{"name":"Canadian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Canadian-1.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.74}]},"sport":{"label":"Sports","items":[{"name":"Swimming","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Swimming.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.49},{"name":"Ice hockey","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Ice-hockey.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.5},{"name":"Gymnastics","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Gymnastics.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.35}]},"fashion":{"label":"Fashion","items":[{"name":"Victoria's Secret","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Victorias-Secret_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Lingerie","affinity":1.36},{"name":"Free People","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Freepeople.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.2},{"name":"Dillard's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Dillards.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.32}]},"brands":{"label":"Top Brands","items":[{"name":"Walmart","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Walmart_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":1.35},{"name":"EBay","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/eBay_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Auctions","affinity":1.7},{"name":"Trader Joe's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Trader.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":2.14}]},"media":{"label":"Media","items":[{"name":"CNN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cnn.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.59},{"name":"HBO","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/HBO_fullcolor.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.7},{"name":"HBO MAX","logo":"https://clients.rascasse.com/wp-content/uploads/2025/08/HBOmax.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.25}]}},"country_id":230,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":57.7}