{"success":true,"entity":{"id":42481,"name":"Marie Callender's","category":"Food & Beverages","type":"Brand","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Marie-Callenders.png","wikidata":"Q6762784","size":1126545.463536946,"worldwideSize":1238786.9925883443,"country_share":90.9,"rankCountry":22512,"rankType":2504,"rankCategory":1300,"rankSubtype":10675},"demographics":{"female_share":53.8,"avg_age":42.8,"age_buckets":[{"label":"16-24","share":12.9,"female":6,"male":6.9},{"label":"25-34","share":17.9,"female":9.2,"male":8.7},{"label":"35-44","share":20.6,"female":10.7,"male":10},{"label":"45-54","share":22.1,"female":12.9,"male":9.2},{"label":"55+","share":26.4,"female":15.1,"male":11.3}]},"psychographics":[{"cluster":"BALANCE","score":1.07},{"cluster":"OPEN","score":1.1},{"cluster":"JOY","score":1.16},{"cluster":"THRILL","score":1.17},{"cluster":"POWER","score":1.1},{"cluster":"CONSERVATISM","score":1.1},{"cluster":"PREMIUM","score":1.26}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.01},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.04},{"name":"Mindfulness","cluster":"BALANCE","score":0.96},{"name":"Spirituality","cluster":"BALANCE","score":1.28},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1.05},{"name":"Creativity","cluster":"OPEN","score":1.05},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.21},{"name":"Community Orientation","cluster":"OPEN","score":1.09},{"name":"Individualism","cluster":"JOY","score":1.09},{"name":"Indulgence","cluster":"JOY","score":1.54},{"name":"Social Media Usage","cluster":"JOY","score":1.04},{"name":"Pet Ownership","cluster":"JOY","score":0.97},{"name":"Extroversion","cluster":"THRILL","score":1.13},{"name":"Risk Appetite","cluster":"THRILL","score":1.01},{"name":"DIY Mentality","cluster":"THRILL","score":1.06},{"name":"Travelling","cluster":"THRILL","score":1.49},{"name":"Sports Activity","cluster":"POWER","score":0.95},{"name":"Career Orientation","cluster":"POWER","score":1.02},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.33},{"name":"Tradition","cluster":"CONSERVATISM","score":1.13},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.01},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.17},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.08},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.68},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.1},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.06},{"name":"Design Affinity","cluster":"PREMIUM","score":1.03},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.4}],"top_affinities":[{"entity_id":224430,"name":"Moodle","logo":"https://clients.rascasse.com/wp-content/uploads/2022/09/Moodle.png","category":"Technology & Electronics","type":"Website / Newspaper / Magazine","affinity":139},{"entity_id":101498,"name":"Key Food","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Key-Food.png","category":"Shopping","type":"Brand","affinity":38.16},{"entity_id":221493,"name":"LibreOffice","logo":"https://clients.rascasse.com/wp-content/uploads/2022/09/Libre.png","category":"Technology & Electronics","type":"Brand","affinity":57.05},{"entity_id":62088,"name":"Popeyes Louisiana Kitchen","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Poplaye.png","category":"Food & Beverages","type":"Brand","affinity":7.29},{"entity_id":11117,"name":"Stouffer's","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-11117-Stouffer_s.jpg","category":"Food & Beverages","type":"Brand","affinity":56.26},{"entity_id":9420,"name":"Subway","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Subway.png","category":"Food & Beverages","type":"Brand","affinity":6.04},{"entity_id":10800,"name":"Olive Garden","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Olive.png","category":"Food & Beverages","type":"Brand","affinity":7.42},{"entity_id":116879,"name":"American Home Shield","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/American-Home-Shield.png","category":"Home & Garden","type":"Brand","affinity":25},{"entity_id":117781,"name":"Citi Trends","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Citi-Trends.png","category":"Shopping","type":"Brand","affinity":19.16},{"entity_id":59321,"name":"P. C. Richard & Son","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/P.-C.-Richard-Son.png","category":"Shopping","type":"Brand","affinity":35.54},{"entity_id":29341,"name":"Birds Eye","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Birds-Eye.png","category":"Food & Beverages","type":"Brand","affinity":57.42},{"entity_id":14901,"name":"Buffalo Wild Wings","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Buff.png","category":"Food & Beverages","type":"Brand","affinity":5.33},{"entity_id":110617,"name":"White Cloud, Michigan","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-110617-white-cloud-michigan.jpg","category":"Travel & Leisure","type":"POI","affinity":47.98},{"entity_id":5783,"name":"Applebee's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Applebee.png","category":"Food & Beverages","type":"Brand","affinity":6.93},{"entity_id":11302,"name":"Panda Express","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Panda.png","category":"Food & Beverages","type":"Brand","affinity":4.77},{"entity_id":14348,"name":"Burger King","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Burgerking.png","category":"Food & Beverages","type":"Brand","affinity":3.91},{"entity_id":174734,"name":"Pocket Gamer","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-174734-Pocket_Gamer.jpg","category":"Games","type":"Website / Newspaper / Magazine","affinity":41.06},{"entity_id":36186,"name":"Fuddruckers","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Fuddruckers.png","category":"Food & Beverages","type":"Brand","affinity":25.47},{"entity_id":48255,"name":"Irish Open (golf)","logo":"https://clients.rascasse.com/wp-content/uploads/2019/04/blank-1.png","category":"Sports","type":"Event","affinity":78.53},{"entity_id":13116,"name":"Oscar Isaac","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Oscar.png","category":"Movies & TV","type":"Person","affinity":13.69}],"top_countries":[{"code":"US","name":"United States","share":90.9},{"code":"JP","name":"Japan","share":1.1},{"code":"CA","name":"Canada","share":0.9}],"top_regions":[{"name":"California","affinity":9.71,"reach":844909},{"name":"Nevada","affinity":8.37,"reach":91213},{"name":"Texas","affinity":0.6,"reach":46267},{"name":"Florida","affinity":0.45,"reach":32833},{"name":"New York","affinity":0.46,"reach":31259},{"name":"Arizona","affinity":1.12,"reach":28535},{"name":"Ohio","affinity":0.7,"reach":27792},{"name":"Utah","affinity":2.33,"reach":25602},{"name":"Idaho","affinity":4.03,"reach":24919},{"name":"Pennsylvania","affinity":0.53,"reach":23014},{"name":"Illinois","affinity":0.53,"reach":22737},{"name":"Georgia","affinity":0.58,"reach":21632},{"name":"Washington","affinity":0.8,"reach":20785},{"name":"North Carolina","affinity":0.55,"reach":20590},{"name":"Michigan","affinity":0.58,"reach":19724},{"name":"Virginia","affinity":0.55,"reach":16073},{"name":"Tennessee","affinity":0.62,"reach":14960},{"name":"Indiana","affinity":0.63,"reach":14409},{"name":"Colorado","affinity":0.72,"reach":13968},{"name":"New Jersey","affinity":0.44,"reach":13830},{"name":"Missouri","affinity":0.65,"reach":13437},{"name":"Oregon","affinity":0.9,"reach":12795},{"name":"Maryland","affinity":0.59,"reach":12287},{"name":"South Carolina","affinity":0.61,"reach":11198},{"name":"Wisconsin","affinity":0.55,"reach":10948},{"name":"Minnesota","affinity":0.56,"reach":10652},{"name":"Massachusetts","affinity":0.45,"reach":10628},{"name":"Alabama","affinity":0.61,"reach":10261},{"name":"Kentucky","affinity":0.65,"reach":9858},{"name":"Oklahoma","affinity":0.72,"reach":9645},{"name":"Louisiana","affinity":0.58,"reach":9151},{"name":"Arkansas","affinity":0.73,"reach":7442},{"name":"Kansas","affinity":0.67,"reach":6659},{"name":"Connecticut","affinity":0.55,"reach":6658},{"name":"Mississippi","affinity":0.67,"reach":6632},{"name":"Iowa","affinity":0.6,"reach":6387},{"name":"New Mexico","affinity":0.79,"reach":5592},{"name":"Nebraska","affinity":0.71,"reach":4670},{"name":"West Virginia","affinity":0.75,"reach":4551},{"name":"Hawaii","affinity":0.7,"reach":3408},{"name":"Maine","affinity":0.68,"reach":3122},{"name":"New Hampshire","affinity":0.65,"reach":2894},{"name":"Montana","affinity":0.76,"reach":2774},{"name":"Rhode Island","affinity":0.67,"reach":2408},{"name":"Delaware","affinity":0.7,"reach":2347},{"name":"South Dakota","affinity":0.75,"reach":2237},{"name":"North Dakota","affinity":0.76,"reach":1993},{"name":"Alaska","affinity":0.79,"reach":1908},{"name":"Vermont","affinity":0.77,"reach":1666},{"name":"Wyoming","affinity":0.82,"reach":1587}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":668000,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":310500,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":271500,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":271500,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":643000,"yoyChange":-3.7},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":355000,"yoyChange":14.3},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":335500,"yoyChange":23.6},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":330000,"yoyChange":21.5},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":668000,"yoyChange":3.9},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":364590,"yoyChange":2.7},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":314340,"yoyChange":-6.3},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":315963,"yoyChange":-4.3},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":601432,"yoyChange":-10},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":349973,"yoyChange":-4},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":322456,"yoyChange":2.6},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":311232,"yoyChange":-1.5}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":111326,"share":6.9},{"month":2,"name":"Feb","avgSearches":109525,"share":6.8},{"month":3,"name":"Mar","avgSearches":121161,"share":7.5},{"month":4,"name":"Apr","avgSearches":95682,"share":6},{"month":5,"name":"May","avgSearches":113106,"share":7},{"month":6,"name":"Jun","avgSearches":98171,"share":6.1},{"month":7,"name":"Jul","avgSearches":104004,"share":6.5},{"month":8,"name":"Aug","avgSearches":99018,"share":6.2},{"month":9,"name":"Sep","avgSearches":98760,"share":6.1},{"month":10,"name":"Oct","avgSearches":130086,"share":8.1},{"month":11,"name":"Nov","avgSearches":354600,"share":22.1},{"month":12,"name":"Dec","avgSearches":172200,"share":10.7}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"East Coast hip hop","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/East-Coast-hip-hop.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.38},{"name":"Latin music (genre)","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Latin-music-genre.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.5},{"name":"Christian hip hop","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Christian-hip-hop.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.44}]},"food":{"label":"Food & Cuisine","items":[{"name":"Mexican cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mexican-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.29},{"name":"Chinese cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Chinese-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.24},{"name":"Mediterranean cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mediterranean-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.28}]},"sport":{"label":"Sports","items":[{"name":"BMX","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/BMX.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.29},{"name":"Kart racing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Kart-racing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.23},{"name":"Tractor pulling","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Tractor-pulling.png","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.33}]},"fashion":{"label":"Fashion","items":[{"name":"Old Navy","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Old-Navy.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.2},{"name":"Marshalls","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Marshalls.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.35},{"name":"Nordstrom Rack","logo":"https://clients.rascasse.com/wp-content/uploads/2026/09/Nordstrom-Rack-logo.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.31}]},"brands":{"label":"Top Brands","items":[{"name":"Subway","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Subway.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":6.04},{"name":"Popeyes Louisiana Kitchen","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Poplaye.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":7.29},{"name":"Olive Garden","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Olive.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":7.42}]},"media":{"label":"Media","items":[{"name":"HBO","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/HBO_fullcolor.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.23},{"name":"AMC (TV channel)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/AMC.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":2.62},{"name":"CNBC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/CNBC.png","category":"Business & Career","type":"TV Channel","subtype":"Business","affinity":1.43}]}},"country_id":230,"dataSource":"audience","audienceSiid":216976,"_cached":"precompute","_timing_ms":60.3}