{"success":true,"entity":{"id":240580,"name":"SiteGround","category":"Technology & Electronics","type":"Brand","subtype":"Hosting","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/SiteGround.png","wikidata":"Q17081038","size":252507.13272272912,"worldwideSize":2064033.9439832068,"country_share":12.2,"rankCountry":55353,"rankType":6155,"rankCategory":1372,"rankSubtype":11},"demographics":{"female_share":45.9,"avg_age":27.9,"age_buckets":[{"label":"16-24","share":62.2,"female":30.5,"male":31.7},{"label":"25-34","share":15,"female":6.5,"male":8.5},{"label":"35-44","share":8.8,"female":3.6,"male":5.2},{"label":"45-54","share":7.8,"female":3.3,"male":4.5},{"label":"55+","share":6.2,"female":2,"male":4.1}]},"psychographics":[{"cluster":"BALANCE","score":1.61},{"cluster":"OPEN","score":1.54},{"cluster":"JOY","score":1.34},{"cluster":"THRILL","score":1.27},{"cluster":"POWER","score":1.82},{"cluster":"CONSERVATISM","score":1.38},{"cluster":"PREMIUM","score":1.37}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.29},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":2},{"name":"Mindfulness","cluster":"BALANCE","score":1.51},{"name":"Spirituality","cluster":"BALANCE","score":1.63},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1.5},{"name":"Creativity","cluster":"OPEN","score":1.16},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.88},{"name":"Community Orientation","cluster":"OPEN","score":1.63},{"name":"Individualism","cluster":"JOY","score":1.62},{"name":"Indulgence","cluster":"JOY","score":1.42},{"name":"Social Media Usage","cluster":"JOY","score":1.11},{"name":"Pet Ownership","cluster":"JOY","score":1.22},{"name":"Extroversion","cluster":"THRILL","score":1.18},{"name":"Risk Appetite","cluster":"THRILL","score":1.39},{"name":"DIY Mentality","cluster":"THRILL","score":0.94},{"name":"Travelling","cluster":"THRILL","score":1.56},{"name":"Sports Activity","cluster":"POWER","score":1.31},{"name":"Career Orientation","cluster":"POWER","score":2.29},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.85},{"name":"Tradition","cluster":"CONSERVATISM","score":1.26},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.28},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.41},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.59},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.27},{"name":"Quality Awareness","cluster":"PREMIUM","score":1},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.32},{"name":"Design Affinity","cluster":"PREMIUM","score":1.53},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.75}],"top_affinities":[{"entity_id":220621,"name":"Liquid Web","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-220621-liquid-web.jpg","category":"Technology & Electronics","type":"Brand","affinity":772.86},{"entity_id":225816,"name":"Namecheap","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Namecheap.png","category":"Technology & Electronics","type":"Brand","affinity":114.88},{"entity_id":17302,"name":"Gmail","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Gmail.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":12.47},{"entity_id":20160,"name":"Google Drive","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Google-drive.png","category":"Technology & Electronics","type":"Brand","affinity":10.93},{"entity_id":59602,"name":"Square (company)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Square.png","category":"Shopping","type":"Brand","affinity":19.74},{"entity_id":62644,"name":"Content delivery network","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Content-delivery-network.png","category":"Internet & Social Media","type":"Topic","affinity":110.68},{"entity_id":71026,"name":"Website builder","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Website-builder.png","category":"Internet & Social Media","type":"Topic","affinity":55.94},{"entity_id":63574,"name":"Application programming interface","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Application-programming-interface.png","category":"Technology & Electronics","type":"Topic","affinity":15.66},{"entity_id":111339,"name":"Bluehost","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Bluehost.png","category":"Technology & Electronics","type":"Brand","affinity":59.78},{"entity_id":110295,"name":"Hashemite University","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-110295-hashemite-university.jpg","category":"Business & Career","type":"POI","affinity":147.66},{"entity_id":70635,"name":"Liga ACB","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Liga-ACB.png","category":"Sports","type":"Event","affinity":116.44},{"entity_id":31798,"name":"Cook Out (restaurant)","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-31798-cook-out-restaurant.jpg","category":"Food & Beverages","type":"Brand","affinity":20},{"entity_id":9007,"name":"DocuSign","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Docusign.png","category":"Technology & Electronics","type":"Brand","affinity":16.59},{"entity_id":127477,"name":"Jewelry Television","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Jewelry-Television.png","category":"Shopping","type":"TV Channel","affinity":34.88},{"entity_id":12849,"name":"Microsoft Word","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Microsoft-Word.png","category":"Technology & Electronics","type":"Brand","affinity":11.99},{"entity_id":212847,"name":"Inmotion","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Inmotion.png","category":"Technology & Electronics","type":"Brand","affinity":84.2},{"entity_id":193920,"name":"Boston (magazine)","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-193920-boston-magazine.jpg","category":"News","type":"Website / Newspaper / Magazine","affinity":20},{"entity_id":147373,"name":"Virtual private server","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/VPS.png","category":"Technology & Electronics","type":"Topic","affinity":67.57},{"entity_id":2744,"name":"Solid-state drive","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Solid-state-drive.jpg","category":"Technology & Electronics","type":"Topic","affinity":20},{"entity_id":156083,"name":"The Hartford","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/The-Hartford.png","category":"Business & Career","type":"Brand","affinity":27.28}],"top_countries":[{"code":"CN","name":"China","share":22.7},{"code":"IT","name":"Italy","share":17.2},{"code":"US","name":"United States","share":12.2}],"top_regions":[{"name":"California","affinity":1.45,"reach":43121},{"name":"Florida","affinity":1.55,"reach":25121},{"name":"Texas","affinity":0.98,"reach":16930},{"name":"New York","affinity":1.07,"reach":16362},{"name":"Georgia","affinity":1.07,"reach":8986},{"name":"North Carolina","affinity":1.07,"reach":8869},{"name":"Illinois","affinity":0.88,"reach":8536},{"name":"Pennsylvania","affinity":0.85,"reach":8378},{"name":"Washington","affinity":1.31,"reach":7582},{"name":"New Jersey","affinity":0.99,"reach":6965},{"name":"Arizona","affinity":1.19,"reach":6781},{"name":"Virginia","affinity":1.04,"reach":6747},{"name":"Colorado","affinity":1.49,"reach":6498},{"name":"Ohio","affinity":0.69,"reach":6169},{"name":"Michigan","affinity":0.77,"reach":5865},{"name":"Massachusetts","affinity":1.09,"reach":5787},{"name":"Tennessee","affinity":0.99,"reach":5408},{"name":"Maryland","affinity":1.04,"reach":4859},{"name":"Oregon","affinity":1.51,"reach":4809},{"name":"Missouri","affinity":0.96,"reach":4452},{"name":"Minnesota","affinity":1.01,"reach":4357},{"name":"Wisconsin","affinity":0.97,"reach":4296},{"name":"Indiana","affinity":0.77,"reach":3959},{"name":"South Carolina","affinity":0.93,"reach":3856},{"name":"Utah","affinity":1.54,"reach":3794},{"name":"Nevada","affinity":1.31,"reach":3209},{"name":"Connecticut","affinity":1.15,"reach":3113},{"name":"Alabama","affinity":0.69,"reach":2632},{"name":"Oklahoma","affinity":0.85,"reach":2540},{"name":"Kentucky","affinity":0.74,"reach":2525},{"name":"Louisiana","affinity":0.68,"reach":2384},{"name":"Idaho","affinity":1.46,"reach":2028},{"name":"Kansas","affinity":0.85,"reach":1890},{"name":"Iowa","affinity":0.73,"reach":1753},{"name":"Arkansas","affinity":0.69,"reach":1575},{"name":"Mississippi","affinity":0.69,"reach":1542},{"name":"New Mexico","affinity":0.86,"reach":1380},{"name":"New Hampshire","affinity":1.17,"reach":1160},{"name":"Hawaii","affinity":1.03,"reach":1114},{"name":"Nebraska","affinity":0.74,"reach":1092},{"name":"Maine","affinity":1.04,"reach":1065},{"name":"Rhode Island","affinity":1.23,"reach":987},{"name":"West Virginia","affinity":0.69,"reach":930},{"name":"Montana","affinity":1.05,"reach":859},{"name":"Washington, District of Columbia","affinity":1.43,"reach":741},{"name":"Vermont","affinity":1.27,"reach":617},{"name":"Delaware","affinity":0.78,"reach":585},{"name":"Alaska","affinity":1.04,"reach":561},{"name":"South Dakota","affinity":0.76,"reach":508},{"name":"North Dakota","affinity":0.77,"reach":454}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":139500,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":148500,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":148500,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":148500,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":139500,"yoyChange":0},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":159500,"yoyChange":7.4},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":148500,"yoyChange":0},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":148500,"yoyChange":0},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":148500,"yoyChange":6.5},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":186775,"yoyChange":17.1},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":161600,"yoyChange":8.8},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":150958,"yoyChange":1.7},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":148658,"yoyChange":0.1},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":192485,"yoyChange":3.1},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":188515,"yoyChange":16.7},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":170232,"yoyChange":12.8}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":56830,"share":9.3},{"month":2,"name":"Feb","avgSearches":55784,"share":9.1},{"month":3,"name":"Mar","avgSearches":54539,"share":8.9},{"month":4,"name":"Apr","avgSearches":54757,"share":8.9},{"month":5,"name":"May","avgSearches":52803,"share":8.6},{"month":6,"name":"Jun","avgSearches":49763,"share":8.1},{"month":7,"name":"Jul","avgSearches":48482,"share":7.9},{"month":8,"name":"Aug","avgSearches":49088,"share":8},{"month":9,"name":"Sep","avgSearches":48963,"share":8},{"month":10,"name":"Oct","avgSearches":47732,"share":7.8},{"month":11,"name":"Nov","avgSearches":49500,"share":8.1},{"month":12,"name":"Dec","avgSearches":44100,"share":7.2}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Popular music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Popular-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":2.35},{"name":"Singer-songwriter","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Singer-songwriter.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.43},{"name":"African-American music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/African-American-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.25}]},"food":{"label":"Food & Cuisine","items":[{"name":"Cuisine of the United States","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Cuisine-of-the-United-States.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.45},{"name":"southern food","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/southern-food.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.56},{"name":"spicy food","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/spicy-food.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.78}]},"sport":{"label":"Sports","items":[{"name":"College football","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/College-football.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":2.61},{"name":"Martial arts","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Martial-arts.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.58},{"name":"Mixed martial arts","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mixed-martial-arts.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.51}]},"fashion":{"label":"Fashion","items":[{"name":"Nordstrom Rack","logo":"https://clients.rascasse.com/wp-content/uploads/2026/09/Nordstrom-Rack-logo.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.8},{"name":"Family Dollar","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-96510-family-dollar.png","category":"Fashion & Accessoires","type":"Brand","subtype":"TV series","affinity":2.27},{"name":"DSW (Designer Brands)","logo":"https://clients.rascasse.com/wp-content/uploads/brand-logos/dsw-designer-brands-10192129.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Fashion","affinity":1.34}]},"brands":{"label":"Top Brands","items":[{"name":"Google Drive","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Google-drive.png","category":"Technology & Electronics","type":"Brand","subtype":"Hosting","affinity":10.93},{"name":"Square (company)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Square.png","category":"Shopping","type":"Brand","subtype":null,"affinity":19.74},{"name":"United States Postal Service","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/United-States-Postal-Service.png","category":"Business & Career","type":"Brand","subtype":"Logistics","affinity":2.74}]},"media":{"label":"Media","items":[{"name":"CNN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cnn.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.67},{"name":"NBC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/NBC.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.42},{"name":"Fox News Channel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fox-News.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.39}]}},"country_id":230,"dataSource":"audience","audienceSiid":214743,"_cached":"precompute","_timing_ms":73.3}