{"success":true,"entity":{"id":18239,"name":"Tabasco sauce","category":"Food & Beverages","type":"Topic","subtype":"Spice","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Tabasco-sauce.png","wikidata":"Q335016","size":378633.7749298464,"worldwideSize":1288961.8784724742,"country_share":29.4,"rankCountry":44730,"rankType":12553,"rankCategory":2346,"rankSubtype":56},"demographics":{"female_share":44.2,"avg_age":37.1,"age_buckets":[{"label":"16-24","share":26.2,"female":12.7,"male":13.6},{"label":"25-34","share":19.1,"female":8.7,"male":10.4},{"label":"35-44","share":21.1,"female":9,"male":12.1},{"label":"45-54","share":21.3,"female":9.2,"male":12},{"label":"55+","share":12.3,"female":4.7,"male":7.7}]},"psychographics":[{"cluster":"BALANCE","score":1.22},{"cluster":"OPEN","score":1},{"cluster":"JOY","score":1.19},{"cluster":"THRILL","score":1.01},{"cluster":"POWER","score":1.07},{"cluster":"CONSERVATISM","score":1.36},{"cluster":"PREMIUM","score":1.35}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.23},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.69},{"name":"Mindfulness","cluster":"BALANCE","score":0.86},{"name":"Spirituality","cluster":"BALANCE","score":1.08},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":0.68},{"name":"Creativity","cluster":"OPEN","score":0.72},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.56},{"name":"Community Orientation","cluster":"OPEN","score":1.06},{"name":"Individualism","cluster":"JOY","score":1.24},{"name":"Indulgence","cluster":"JOY","score":1.6},{"name":"Social Media Usage","cluster":"JOY","score":0.99},{"name":"Pet Ownership","cluster":"JOY","score":0.91},{"name":"Extroversion","cluster":"THRILL","score":1.01},{"name":"Risk Appetite","cluster":"THRILL","score":1.04},{"name":"DIY Mentality","cluster":"THRILL","score":0.97},{"name":"Travelling","cluster":"THRILL","score":1.04},{"name":"Sports Activity","cluster":"POWER","score":0.86},{"name":"Career Orientation","cluster":"POWER","score":1.32},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.02},{"name":"Tradition","cluster":"CONSERVATISM","score":1},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.89},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.17},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.36},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.29},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.35},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.79},{"name":"Design Affinity","cluster":"PREMIUM","score":0.77},{"name":"Convenience Orientation","cluster":"PREMIUM","score":2.57}],"top_affinities":[{"entity_id":9420,"name":"Subway","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Subway.png","category":"Food & Beverages","type":"Brand","affinity":3.96},{"entity_id":11302,"name":"Panda Express","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Panda.png","category":"Food & Beverages","type":"Brand","affinity":4.57},{"entity_id":11590,"name":"Pizza Hut","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Pizza-Hut_fullcolor.png","category":"Food & Beverages","type":"Brand","affinity":4.12},{"entity_id":5074,"name":"FedEx","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/FedEx_fullcolor.png","category":"Business & Career","type":"Brand","affinity":4.71},{"entity_id":161215,"name":"Tabasco","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Tabasco.jpg","category":"Food & Beverages","type":"Brand","affinity":33.08},{"entity_id":3721,"name":"McDonald's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/mcd.png","category":"Food & Beverages","type":"Brand","affinity":2.79},{"entity_id":1114,"name":"Domino's Pizza","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Dominos-Pizza_fullcolor.png","category":"Food & Beverages","type":"Brand","affinity":3.02},{"entity_id":42859,"name":"Weather forecasting","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Weather-forecasting.jpg","category":"Home & Garden","type":"Topic","affinity":5.22},{"entity_id":131431,"name":"Omegle","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Omegle.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":3.56},{"entity_id":46121,"name":"Wingstop","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Wingstop.png","category":"Food & Beverages","type":"Brand","affinity":2.88},{"entity_id":3596,"name":"Weber Grills","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Weber-Grills_fullcolor.png","category":"Home & Garden","type":"Brand","affinity":11.82},{"entity_id":5786,"name":"Mortgage loans","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mortgage-loans.jpg","category":"Business & Career","type":"Topic","affinity":2.69},{"entity_id":9488,"name":"Renewable energy","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Renewable-energy.jpg","category":"Business & Career","type":"Topic","affinity":3.93},{"entity_id":58145,"name":"Discount stores","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Discount-stores.jpg","category":"Shopping","type":"Topic","affinity":2.92},{"entity_id":15494,"name":"Solar energy","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Solar-energy.jpg","category":"Home & Garden","type":"Topic","affinity":3.14},{"entity_id":15270,"name":"Sustainable energy","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Sustainable-energy.jpg","category":"Home & Garden","type":"Topic","affinity":3.78},{"entity_id":18351,"name":"Starbucks","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Starbucks_fullcolor.png","category":"Food & Beverages","type":"Brand","affinity":1.86},{"entity_id":63842,"name":"Barbecue","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Barbecue.jpg","category":"Food & Beverages","type":"Topic","affinity":1.88},{"entity_id":5137,"name":"Potato chip","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Potato-chip.jpg","category":"Food & Beverages","type":"Topic","affinity":4.39},{"entity_id":10617,"name":"Kelly Osbourne","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Kelly-Osbourne.png","category":"Music & Radio","type":"Person","affinity":6.21}],"top_countries":[{"code":"US","name":"United States","share":29.4},{"code":"AU","name":"Australia","share":8.9},{"code":"DE","name":"Germany","share":6.1}],"top_regions":[{"name":"California","affinity":0.89,"reach":39775},{"name":"Texas","affinity":1.13,"reach":29252},{"name":"Florida","affinity":0.89,"reach":21617},{"name":"New York","affinity":0.91,"reach":20804},{"name":"Illinois","affinity":1,"reach":14534},{"name":"Pennsylvania","affinity":0.9,"reach":13219},{"name":"Ohio","affinity":0.93,"reach":12404},{"name":"Georgia","affinity":0.95,"reach":12021},{"name":"North Carolina","affinity":0.94,"reach":11771},{"name":"Michigan","affinity":0.93,"reach":10609},{"name":"Louisiana","affinity":1.88,"reach":9914},{"name":"New Jersey","affinity":0.91,"reach":9541},{"name":"Virginia","affinity":0.92,"reach":9021},{"name":"Arizona","affinity":1,"reach":8563},{"name":"Washington","affinity":0.95,"reach":8265},{"name":"Tennessee","affinity":1,"reach":8194},{"name":"Massachusetts","affinity":0.98,"reach":7753},{"name":"Indiana","affinity":0.97,"reach":7407},{"name":"Missouri","affinity":1.01,"reach":7012},{"name":"Colorado","affinity":1.01,"reach":6577},{"name":"Maryland","affinity":0.94,"reach":6556},{"name":"Minnesota","affinity":1.01,"reach":6522},{"name":"Wisconsin","affinity":0.96,"reach":6403},{"name":"Alabama","affinity":1.06,"reach":6024},{"name":"South Carolina","affinity":0.88,"reach":5473},{"name":"Kentucky","affinity":0.97,"reach":4952},{"name":"Oklahoma","affinity":1.1,"reach":4938},{"name":"Oregon","affinity":0.97,"reach":4626},{"name":"Connecticut","affinity":0.92,"reach":3755},{"name":"Iowa","affinity":1.03,"reach":3723},{"name":"Utah","affinity":0.98,"reach":3612},{"name":"Arkansas","affinity":1.06,"reach":3612},{"name":"Kansas","affinity":1.09,"reach":3612},{"name":"Nevada","affinity":0.96,"reach":3513},{"name":"Mississippi","affinity":1.04,"reach":3491},{"name":"New Mexico","affinity":1.21,"reach":2898},{"name":"Nebraska","affinity":1.07,"reach":2363},{"name":"Idaho","affinity":1,"reach":2088},{"name":"West Virginia","affinity":0.95,"reach":1925},{"name":"Hawaii","affinity":1.12,"reach":1830},{"name":"Maine","affinity":0.99,"reach":1517},{"name":"New Hampshire","affinity":0.91,"reach":1360},{"name":"Montana","affinity":1.02,"reach":1245},{"name":"Rhode Island","affinity":0.88,"reach":1056},{"name":"Delaware","affinity":0.94,"reach":1053},{"name":"South Dakota","affinity":1.03,"reach":1029},{"name":"North Dakota","affinity":1.03,"reach":910},{"name":"Alaska","affinity":1.04,"reach":844},{"name":"Vermont","affinity":0.95,"reach":691},{"name":"Washington, District of Columbia","affinity":0.88,"reach":683}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":78720,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":73980,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":69240,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":74380,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":74260,"yoyChange":-5.7},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":74380,"yoyChange":0.5},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":69360,"yoyChange":0.2},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":69600,"yoyChange":-6.4},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":69600,"yoyChange":-6.3},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":71471,"yoyChange":-3.9},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":70913,"yoyChange":2.2},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":81397,"yoyChange":16.9},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":114078,"yoyChange":63.9},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":79178,"yoyChange":10.8},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":78245,"yoyChange":10.3},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":98348,"yoyChange":20.8}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":14667,"share":8.9},{"month":2,"name":"Feb","avgSearches":13198,"share":8},{"month":3,"name":"Mar","avgSearches":13034,"share":7.9},{"month":4,"name":"Apr","avgSearches":12970,"share":7.9},{"month":5,"name":"May","avgSearches":13055,"share":7.9},{"month":6,"name":"Jun","avgSearches":13893,"share":8.4},{"month":7,"name":"Jul","avgSearches":15752,"share":9.5},{"month":8,"name":"Aug","avgSearches":14010,"share":8.5},{"month":9,"name":"Sep","avgSearches":13023,"share":7.9},{"month":10,"name":"Oct","avgSearches":12929,"share":7.8},{"month":11,"name":"Nov","avgSearches":13739,"share":8.3},{"month":12,"name":"Dec","avgSearches":14744,"share":8.9}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Country music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Country-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.3},{"name":"Reggaeton","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Reggaeton.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.38},{"name":"House music","logo":"https://clients.rascasse.com/wp-content/uploads/2023/01/House.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.51}]},"food":{"label":"Food & Cuisine","items":[{"name":"Italian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Italian-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.56},{"name":"Korean cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Korean-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.76},{"name":"Tex-Mex","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Tex-Mex.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.85}]},"sport":{"label":"Sports","items":[{"name":"Golf","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Golf.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.41},{"name":"Fly fishing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Fly-fishing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.5},{"name":"Hunting","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hunting.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.3}]},"fashion":{"label":"Fashion","items":[{"name":"Levi Strauss & Co.","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Levi-Strauss-Co._fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Streetwear","affinity":3.16},{"name":"Family Dollar","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Family.png","category":"Fashion & Accessoires","type":"Brand","subtype":"TV series","affinity":1.54},{"name":"Fanatics","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fanatics_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.72}]},"brands":{"label":"Top Brands","items":[{"name":"Subway","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Subway.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":3.96},{"name":"McDonald's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/mcd.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":2.79},{"name":"Panda Express","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Panda.png","category":"Food & Beverages","type":"Brand","subtype":"Restaurants","affinity":4.57}]},"media":{"label":"Media","items":[{"name":"QVC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/QVC_fullcolor.png","category":"Shopping","type":"TV Channel","subtype":"Home shopping","affinity":3.25},{"name":"BBC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/BBC.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.24},{"name":"Channel 4","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Channel4.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.57}]}},"country_id":230,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":87.9}