{"success":true,"entity":{"id":15810,"name":"Square Enix","category":"Games","type":"Brand","subtype":"Video game developer","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Square-Enix.png","wikidata":"Q207784","size":1749076.6428106455,"worldwideSize":6063043.895947302,"country_share":28.8,"rankCountry":16229,"rankType":1797,"rankCategory":365,"rankSubtype":6},"demographics":{"female_share":41.7,"avg_age":33.8,"age_buckets":[{"label":"16-24","share":31.4,"female":13.1,"male":18.2},{"label":"25-34","share":25.3,"female":9.4,"male":15.9},{"label":"35-44","share":20.3,"female":7.7,"male":12.6},{"label":"45-54","share":16.8,"female":8.3,"male":8.5},{"label":"55+","share":6.3,"female":3.3,"male":3}]},"psychographics":[{"cluster":"BALANCE","score":1.03},{"cluster":"OPEN","score":1.07},{"cluster":"JOY","score":1.05},{"cluster":"THRILL","score":0.91},{"cluster":"POWER","score":1.04},{"cluster":"CONSERVATISM","score":1.02},{"cluster":"PREMIUM","score":0.88}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.06},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.06},{"name":"Mindfulness","cluster":"BALANCE","score":0.9},{"name":"Spirituality","cluster":"BALANCE","score":1.11},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1.29},{"name":"Creativity","cluster":"OPEN","score":0.82},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.36},{"name":"Community Orientation","cluster":"OPEN","score":0.81},{"name":"Individualism","cluster":"JOY","score":1.02},{"name":"Indulgence","cluster":"JOY","score":0.9},{"name":"Social Media Usage","cluster":"JOY","score":1.12},{"name":"Pet Ownership","cluster":"JOY","score":1.16},{"name":"Extroversion","cluster":"THRILL","score":1.24},{"name":"Risk Appetite","cluster":"THRILL","score":0.82},{"name":"DIY Mentality","cluster":"THRILL","score":0.7},{"name":"Travelling","cluster":"THRILL","score":0.89},{"name":"Sports Activity","cluster":"POWER","score":0.83},{"name":"Career Orientation","cluster":"POWER","score":1.02},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.28},{"name":"Tradition","cluster":"CONSERVATISM","score":1},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.12},{"name":"Family Orientation","cluster":"CONSERVATISM","score":0.96},{"name":"Need for Security","cluster":"CONSERVATISM","score":1},{"name":"Price Sensitivity","cluster":"PREMIUM","score":0.94},{"name":"Quality Awareness","cluster":"PREMIUM","score":0.72},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.89},{"name":"Design Affinity","cluster":"PREMIUM","score":0.73},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.12}],"top_affinities":[{"entity_id":196354,"name":"Roxas, Capiz","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-196354-roxas-capiz-1.jpg","category":"Travel & Leisure","type":"POI","affinity":6200},{"entity_id":113823,"name":"Gaming","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Gaming.jpg","category":"Games","type":"Topic","affinity":11.71},{"entity_id":7800,"name":"Ubisoft","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Ubisoft.png","category":"Games","type":"Brand","affinity":18.63},{"entity_id":64014,"name":"Action role-playing game","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Action-role-playing-game.jpg","category":"Games","type":"Topic","affinity":10.14},{"entity_id":218834,"name":"Ni no Kuni","logo":"https://clients.rascasse.com/wp-content/uploads/2019/04/blank-1.png","category":"Games","type":"Video / Board Game","affinity":49.61},{"entity_id":53103,"name":"The Legend of Zelda: Link's Awakening","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/The-Legend-of-Zelda_-Links-Awakening.png","category":"Games","type":"Video / Board Game","affinity":38.38},{"entity_id":7379,"name":"Electronic Arts","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Electronic-arts.png","category":"Games","type":"Brand","affinity":20.17},{"entity_id":66413,"name":"Tactical role-playing game","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/Tactical-role-playing-game.png","category":"Games","type":"Topic","affinity":12.31},{"entity_id":70754,"name":"Black Desert","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Black-Desert.png","category":"Games","type":"Video / Board Game","affinity":36.87},{"entity_id":180134,"name":"Harvest Snaps","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-180134-harvest-snaps.jpg","category":"Food & Beverages","type":"Brand","affinity":66.33},{"entity_id":165301,"name":"The Legend of Zelda: Breath of the Wild","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/The-Legend-of-Zelda_-Breath-of-the-Wild.png","category":"Games","type":"Video / Board Game","affinity":31.48},{"entity_id":69086,"name":"Epic Games","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Epic-games.png","category":"Games","type":"Brand","affinity":8.56},{"entity_id":56250,"name":"Action-adventure game","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Action-adventure-game.jpg","category":"Games","type":"Topic","affinity":6.95},{"entity_id":72840,"name":"Crunchyroll","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Crunchyroll.png","category":"Games","type":"Brand","affinity":7.45},{"entity_id":3489,"name":"A. J. Green","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/A.-J.-Green.png","category":"Sports","type":"Person","affinity":35.58},{"entity_id":11128,"name":"Rockstar Games","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Rockstar-Games.png","category":"Games","type":"Brand","affinity":13.78},{"entity_id":68412,"name":"Japanese art","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Japanese-art.jpg","category":"Arts & Culture","type":"Topic","affinity":7.64},{"entity_id":87001,"name":"High Point Market","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/High-Point-Market.png","category":"Home & Garden","type":"Event","affinity":22.51},{"entity_id":212499,"name":"Mangaka","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Mangaka.png","category":"Literature","type":"Topic","affinity":13.27},{"entity_id":63548,"name":"PC game","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/PC-game.jpg","category":"Games","type":"Topic","affinity":6.28}],"top_countries":[{"code":"US","name":"United States","share":28.8},{"code":"JP","name":"Japan","share":24.7},{"code":"UK","name":"United Kingdom","share":5.2}],"top_regions":[{"name":"California","affinity":1.25,"reach":257290},{"name":"Texas","affinity":0.98,"reach":117412},{"name":"Florida","affinity":0.93,"reach":104394},{"name":"New York","affinity":0.89,"reach":93540},{"name":"Ohio","affinity":1.05,"reach":64810},{"name":"Illinois","affinity":0.92,"reach":61660},{"name":"Pennsylvania","affinity":0.89,"reach":60190},{"name":"Washington","affinity":1.37,"reach":55215},{"name":"Michigan","affinity":0.99,"reach":52141},{"name":"North Carolina","affinity":0.9,"reach":51638},{"name":"Georgia","affinity":0.86,"reach":50439},{"name":"Arizona","affinity":1.14,"reach":45119},{"name":"Virginia","affinity":0.99,"reach":44623},{"name":"New Jersey","affinity":0.83,"reach":40496},{"name":"Tennessee","affinity":0.99,"reach":37240},{"name":"Missouri","affinity":1.07,"reach":34506},{"name":"Indiana","affinity":0.95,"reach":33727},{"name":"Colorado","affinity":1.05,"reach":31745},{"name":"Massachusetts","affinity":0.84,"reach":30900},{"name":"Wisconsin","affinity":0.94,"reach":28970},{"name":"Oregon","affinity":1.3,"reach":28733},{"name":"Maryland","affinity":0.88,"reach":28223},{"name":"Alabama","affinity":1.04,"reach":27331},{"name":"Kentucky","affinity":1.16,"reach":27235},{"name":"Minnesota","affinity":0.88,"reach":26160},{"name":"South Carolina","affinity":0.91,"reach":25894},{"name":"Oklahoma","affinity":1.2,"reach":24708},{"name":"Louisiana","affinity":0.9,"reach":21902},{"name":"Nevada","affinity":1.17,"reach":19831},{"name":"Utah","affinity":1.15,"reach":19599},{"name":"Arkansas","affinity":1.08,"reach":17029},{"name":"Connecticut","affinity":0.85,"reach":16029},{"name":"Iowa","affinity":0.95,"reach":15795},{"name":"Kansas","affinity":1.03,"reach":15723},{"name":"Mississippi","affinity":0.89,"reach":13732},{"name":"Idaho","affinity":1.36,"reach":13045},{"name":"West Virginia","affinity":1.17,"reach":10995},{"name":"New Mexico","affinity":0.96,"reach":10585},{"name":"Nebraska","affinity":0.96,"reach":9823},{"name":"Hawaii","affinity":1.11,"reach":8309},{"name":"New Hampshire","affinity":0.98,"reach":6751},{"name":"Maine","affinity":0.93,"reach":6637},{"name":"Montana","affinity":1.06,"reach":6020},{"name":"Rhode Island","affinity":0.89,"reach":4944},{"name":"Alaska","affinity":1.31,"reach":4907},{"name":"South Dakota","affinity":1,"reach":4651},{"name":"Delaware","affinity":0.87,"reach":4508},{"name":"North Dakota","affinity":1,"reach":4085},{"name":"Vermont","affinity":0.85,"reach":2838},{"name":"Wyoming","affinity":0.91,"reach":2755}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":211500,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":274500,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":225000,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":208500,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":170500,"yoyChange":-19.4},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":294000,"yoyChange":7.1},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":255000,"yoyChange":13.3},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":184000,"yoyChange":-11.8},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":181500,"yoyChange":6.5},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":152816,"yoyChange":-48},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":162067,"yoyChange":-36.4},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":242175,"yoyChange":31.6},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":170658,"yoyChange":-6},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":225134,"yoyChange":47.3},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":217080,"yoyChange":33.9},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":209939,"yoyChange":-13.3}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":86486,"share":9.2},{"month":2,"name":"Feb","avgSearches":85165,"share":9},{"month":3,"name":"Mar","avgSearches":80839,"share":8.6},{"month":4,"name":"Apr","avgSearches":67257,"share":7.1},{"month":5,"name":"May","avgSearches":80303,"share":8.5},{"month":6,"name":"Jun","avgSearches":84169,"share":8.9},{"month":7,"name":"Jul","avgSearches":84980,"share":9},{"month":8,"name":"Aug","avgSearches":72767,"share":7.7},{"month":9,"name":"Sep","avgSearches":81939,"share":8.7},{"month":10,"name":"Oct","avgSearches":66032,"share":7},{"month":11,"name":"Nov","avgSearches":70400,"share":7.5},{"month":12,"name":"Dec","avgSearches":81400,"share":8.6}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Popular music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Popular-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.96},{"name":"Music school","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Music-school.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":3.48},{"name":"Vocal music","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Vocal-music.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":3.46}]},"food":{"label":"Food & Cuisine","items":[{"name":"spicy food","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/spicy-food.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.91},{"name":"Tex-Mex","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Tex-Mex.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.49},{"name":"Omakase","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Omakase.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":2.19}]},"sport":{"label":"Sports","items":[{"name":"College football","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/College-football.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.92},{"name":"Martial arts","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Martial-arts.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.66},{"name":"NBA TV","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/NBA-TV.png","category":"Sports","type":"TV Channel","subtype":"Sport","affinity":2.06}]},"fashion":{"label":"Fashion","items":[{"name":"Daiso","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Daiso.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":10.66},{"name":"Boot Barn","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Boot-Barn.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.68},{"name":"Air Jordan","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Air-Jordan.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.23}]},"brands":{"label":"Top Brands","items":[{"name":"Chick-fil-A","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Chick-fil-a.png","category":"Food & Beverages","type":"Brand","subtype":"Restaurants","affinity":1.87},{"name":"Crunchyroll","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Crunchyroll.png","category":"Games","type":"Brand","subtype":null,"affinity":7.45},{"name":"In-N-Out Burger","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/In-N-Out-Burger_fullcolor.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":2.32}]},"media":{"label":"Media","items":[{"name":"Nickelodeon","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nickelodeon_fullcolor.png","category":"Kids & Family","type":"TV Channel","subtype":"Kids & family","affinity":1.48},{"name":"DirecTV","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/DirectTV.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.22},{"name":"Telemundo","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Telemundo.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.53}]}},"country_id":230,"dataSource":"audience","audienceSiid":211078,"_cached":"precompute","_timing_ms":100.5}