{"success":true,"entity":{"id":146678,"name":"Wireless broadband","category":"Technology & Electronics","type":"Topic","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Wireless-broadband.png","wikidata":"Q922050","size":688499.6439769728,"worldwideSize":2630789.480604936,"country_share":26.2,"rankCountry":31463,"rankType":10081,"rankCategory":921,"rankSubtype":14708},"demographics":{"female_share":43.9,"avg_age":43.1,"age_buckets":[{"label":"16-24","share":18.5,"female":8.7,"male":9.8},{"label":"25-34","share":14.4,"female":6.2,"male":8.2},{"label":"35-44","share":15.7,"female":6.3,"male":9.4},{"label":"45-54","share":17.7,"female":7.9,"male":9.8},{"label":"55+","share":33.7,"female":14.9,"male":18.8}]},"psychographics":[{"cluster":"BALANCE","score":0.91},{"cluster":"OPEN","score":0.99},{"cluster":"JOY","score":1.04},{"cluster":"THRILL","score":1.01},{"cluster":"POWER","score":1.57},{"cluster":"CONSERVATISM","score":1.47},{"cluster":"PREMIUM","score":1.09}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":0.68},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.88},{"name":"Mindfulness","cluster":"BALANCE","score":0.8},{"name":"Spirituality","cluster":"BALANCE","score":1.27},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":0.83},{"name":"Creativity","cluster":"OPEN","score":0.88},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.11},{"name":"Community Orientation","cluster":"OPEN","score":1.13},{"name":"Individualism","cluster":"JOY","score":1.24},{"name":"Indulgence","cluster":"JOY","score":0.88},{"name":"Social Media Usage","cluster":"JOY","score":1.17},{"name":"Pet Ownership","cluster":"JOY","score":0.84},{"name":"Extroversion","cluster":"THRILL","score":0.76},{"name":"Risk Appetite","cluster":"THRILL","score":0.95},{"name":"DIY Mentality","cluster":"THRILL","score":1.3},{"name":"Travelling","cluster":"THRILL","score":1.02},{"name":"Sports Activity","cluster":"POWER","score":0.8},{"name":"Career Orientation","cluster":"POWER","score":2.13},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.78},{"name":"Tradition","cluster":"CONSERVATISM","score":1.14},{"name":"Patriotism","cluster":"CONSERVATISM","score":null},{"name":"Family Orientation","cluster":"CONSERVATISM","score":0.87},{"name":"Need for Security","cluster":"CONSERVATISM","score":2.4},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.6},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.15},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.64},{"name":"Design Affinity","cluster":"PREMIUM","score":0.64},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.42}],"top_affinities":[{"entity_id":4252,"name":"Famke Janssen","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Famke-Janssen.png","category":"Fashion & Accessoires","type":"Person","affinity":64.77},{"entity_id":8709,"name":"Optical fiber","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Optical.png","category":"Technology & Electronics","type":"Topic","affinity":24.97},{"entity_id":172946,"name":"A Million Ways to Die in the West","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/A-Million-Ways-to-Die-in-the-West.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":69.38},{"entity_id":55509,"name":"Fiberglass","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fiber-optic.png","category":"Technology & Electronics","type":"Topic","affinity":15.16},{"entity_id":18566,"name":"Google Maps","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Google-maps.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":5.5},{"entity_id":16376,"name":"Internet service provider","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Internet-service-provider.jpg","category":"Technology & Electronics","type":"Topic","affinity":14.95},{"entity_id":23003,"name":"Matthew Goode","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Matthew-Goode.png","category":"Movies & TV","type":"Person","affinity":35.65},{"entity_id":7948,"name":"T-Mobile","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/T-Mobile_fullcolor.png","category":"Technology & Electronics","type":"Brand","affinity":3.53},{"entity_id":104311,"name":"Free Wifi","logo":"https://clients.rascasse.com/wp-content/uploads/2022/11/Free-Wifi.png","category":"Internet & Social Media","type":"Topic","affinity":52.67},{"entity_id":8436,"name":"Donald Trump","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/DonaldTrump.png","category":"Politics & Society","type":"Person","affinity":1.96},{"entity_id":3054,"name":"Thandie Newton","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Thandie-Newton.png","category":"Movies & TV","type":"Person","affinity":16.56},{"entity_id":9707,"name":"Cloud computing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Cloud-computing.jpg","category":"Technology & Electronics","type":"Topic","affinity":3.96},{"entity_id":204560,"name":"Peddler's Village","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-204560-Peddler_s_Village.jpg","category":"Shopping","type":"POI","affinity":49.06},{"entity_id":68505,"name":"Telecommunication","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Telecommunication.jpg","category":"Technology & Electronics","type":"Topic","affinity":3.09},{"entity_id":10783,"name":"Smartphones","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Smartphones.jpg","category":"Technology & Electronics","type":"Topic","affinity":2.3},{"entity_id":152652,"name":"Videography","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Videography.jpg","category":"Internet & Social Media","type":"Topic","affinity":5.16},{"entity_id":15616,"name":"Walmart","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Walmart_fullcolor.png","category":"Shopping","type":"Brand","affinity":1.99},{"entity_id":25838,"name":"Viasat","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Viasat.png","category":"Technology & Electronics","type":"Brand","affinity":33.94},{"entity_id":57039,"name":"Home improvement","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Home-improvement.jpg","category":"Home & Garden","type":"Topic","affinity":1.99},{"entity_id":58090,"name":"Cooking","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Cooking.jpg","category":"Food & Beverages","type":"Topic","affinity":1.75}],"top_countries":[{"code":"US","name":"United States","share":26.2},{"code":"JP","name":"Japan","share":5.8},{"code":"AU","name":"Australia","share":5.7}],"top_regions":[{"name":"California","affinity":0.64,"reach":51802},{"name":"Texas","affinity":0.69,"reach":32251},{"name":"Florida","affinity":0.72,"reach":31958},{"name":"New York","affinity":0.72,"reach":29934},{"name":"Pennsylvania","affinity":0.8,"reach":21485},{"name":"Illinois","affinity":0.8,"reach":20939},{"name":"Ohio","affinity":0.84,"reach":20295},{"name":"North Carolina","affinity":0.84,"reach":19014},{"name":"Georgia","affinity":0.83,"reach":18997},{"name":"Michigan","affinity":0.85,"reach":17524},{"name":"New Jersey","affinity":0.85,"reach":16165},{"name":"Virginia","affinity":0.86,"reach":15322},{"name":"Washington","affinity":0.86,"reach":13666},{"name":"Arizona","affinity":0.88,"reach":13662},{"name":"Tennessee","affinity":0.9,"reach":13330},{"name":"Massachusetts","affinity":0.87,"reach":12560},{"name":"Indiana","affinity":0.89,"reach":12385},{"name":"Missouri","affinity":0.9,"reach":11374},{"name":"Maryland","affinity":0.88,"reach":11200},{"name":"Wisconsin","affinity":0.9,"reach":10918},{"name":"Colorado","affinity":0.9,"reach":10690},{"name":"Minnesota","affinity":0.9,"reach":10515},{"name":"South Carolina","affinity":0.91,"reach":10267},{"name":"Alabama","affinity":0.93,"reach":9593},{"name":"Louisiana","affinity":0.95,"reach":9088},{"name":"Kentucky","affinity":0.94,"reach":8659},{"name":"Oregon","affinity":0.97,"reach":8427},{"name":"Oklahoma","affinity":0.97,"reach":7857},{"name":"Connecticut","affinity":0.93,"reach":6910},{"name":"Nevada","affinity":0.98,"reach":6551},{"name":"Iowa","affinity":0.99,"reach":6489},{"name":"Utah","affinity":0.95,"reach":6417},{"name":"Mississippi","affinity":1.05,"reach":6389},{"name":"Arkansas","affinity":1.02,"reach":6297},{"name":"Kansas","affinity":0.98,"reach":5938},{"name":"New Mexico","affinity":1.07,"reach":4651},{"name":"Idaho","affinity":1.13,"reach":4280},{"name":"Nebraska","affinity":1.04,"reach":4177},{"name":"West Virginia","affinity":1.08,"reach":3992},{"name":"Washington, District of Columbia","affinity":2.53,"reach":3591},{"name":"New Hampshire","affinity":1.15,"reach":3114},{"name":"Hawaii","affinity":1.04,"reach":3088},{"name":"Maine","affinity":1.06,"reach":2969},{"name":"Montana","affinity":1.15,"reach":2560},{"name":"Rhode Island","affinity":1.14,"reach":2493},{"name":"Delaware","affinity":1.13,"reach":2290},{"name":"Alaska","affinity":1.38,"reach":2031},{"name":"South Dakota","affinity":1.03,"reach":1886},{"name":"Vermont","affinity":1.28,"reach":1694},{"name":"North Dakota","affinity":1,"reach":1609}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":2030,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":2030,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":1900,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":1770,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":1770,"yoyChange":-12.8},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":1900,"yoyChange":-6.4},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":1660,"yoyChange":-12.6},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":1900,"yoyChange":7.3},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":2320,"yoyChange":31.1},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":2674,"yoyChange":40.7},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":2495,"yoyChange":50.3},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":1189,"yoyChange":-37.4},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":1361,"yoyChange":-41.3},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":2078,"yoyChange":-22.3},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":1963,"yoyChange":-21.3},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":1039,"yoyChange":-12.6}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":711,"share":8.7},{"month":2,"name":"Feb","avgSearches":791,"share":9.7},{"month":3,"name":"Mar","avgSearches":762,"share":9.4},{"month":4,"name":"Apr","avgSearches":706,"share":8.7},{"month":5,"name":"May","avgSearches":711,"share":8.7},{"month":6,"name":"Jun","avgSearches":651,"share":8},{"month":7,"name":"Jul","avgSearches":583,"share":7.2},{"month":8,"name":"Aug","avgSearches":604,"share":7.4},{"month":9,"name":"Sep","avgSearches":623,"share":7.7},{"month":10,"name":"Oct","avgSearches":646,"share":7.9},{"month":11,"name":"Nov","avgSearches":678,"share":8.3},{"month":12,"name":"Dec","avgSearches":668,"share":8.2}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Country music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Country-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.75},{"name":"Hard rock","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-18063-hard-rock.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.82},{"name":"Reggaeton","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Reggaeton.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.56}]},"food":{"label":"Food & Cuisine","items":[{"name":"Canadian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Canadian-1.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.27},{"name":"Malaysian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Malaysian-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.63}]},"sport":{"label":"Sports","items":[{"name":"American football","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/American-football.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.62},{"name":"Baseball","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Baseball.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.54},{"name":"Fishing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Fishing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.87}]},"fashion":{"label":"Fashion","items":[{"name":"Family Dollar","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-96510-family-dollar.png","category":"Fashion & Accessoires","type":"Brand","subtype":"TV series","affinity":1.61},{"name":"Princess Polly","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Princess.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Video game","affinity":2.15},{"name":"David Yurman","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/David-Yurman.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Jewelry","affinity":1.64}]},"brands":{"label":"Top Brands","items":[{"name":"T-Mobile","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/T-Mobile_fullcolor.png","category":"Technology & Electronics","type":"Brand","subtype":"Mobile phone operator","affinity":3.53},{"name":"Walmart","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Walmart_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":1.99},{"name":"EBay","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/eBay_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Auctions","affinity":2.07}]},"media":{"label":"Media","items":[{"name":"CNN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cnn.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.83},{"name":"Fox News Channel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fox-News.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.39},{"name":"HBO","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/HBO_fullcolor.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.85}]}},"country_id":230,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":59.8}