{"success":true,"entity":{"id":132088,"name":"OXXO","category":"Fashion & Accessoires","type":"Brand","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/OXXO.png","wikidata":"Q1342538","size":279520.10544503335,"worldwideSize":10998641.310808927,"country_share":2.5,"rankCountry":52660,"rankType":5839,"rankCategory":1653,"rankSubtype":24246},"demographics":{"female_share":43.1,"avg_age":33.1,"age_buckets":[{"label":"16-24","share":36.4,"female":17.4,"male":19},{"label":"25-34","share":24.1,"female":9.4,"male":14.7},{"label":"35-44","share":17.2,"female":6.7,"male":10.5},{"label":"45-54","share":13.7,"female":6.2,"male":7.5},{"label":"55+","share":8.7,"female":3.4,"male":5.3}]},"psychographics":[{"cluster":"BALANCE","score":1.22},{"cluster":"OPEN","score":1.09},{"cluster":"JOY","score":1.1},{"cluster":"THRILL","score":0.95},{"cluster":"POWER","score":0.96},{"cluster":"CONSERVATISM","score":1.33},{"cluster":"PREMIUM","score":1.05}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.88},{"name":"Mindfulness","cluster":"BALANCE","score":1.71},{"name":"Spirituality","cluster":"BALANCE","score":1.3},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1.3},{"name":"Creativity","cluster":"OPEN","score":0.78},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.6},{"name":"Community Orientation","cluster":"OPEN","score":0.67},{"name":"Individualism","cluster":"JOY","score":0.89},{"name":"Indulgence","cluster":"JOY","score":1.15},{"name":"Social Media Usage","cluster":"JOY","score":1.63},{"name":"Pet Ownership","cluster":"JOY","score":0.75},{"name":"Extroversion","cluster":"THRILL","score":0.91},{"name":"Risk Appetite","cluster":"THRILL","score":1},{"name":"DIY Mentality","cluster":"THRILL","score":0.89},{"name":"Travelling","cluster":"THRILL","score":0.99},{"name":"Sports Activity","cluster":"POWER","score":0.73},{"name":"Career Orientation","cluster":"POWER","score":1.27},{"name":"Early Adopter Mentality","cluster":"POWER","score":0.87},{"name":"Tradition","cluster":"CONSERVATISM","score":2.03},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.07},{"name":"Family Orientation","cluster":"CONSERVATISM","score":0.98},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.23},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.31},{"name":"Quality Awareness","cluster":"PREMIUM","score":0.9},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.99},{"name":"Design Affinity","cluster":"PREMIUM","score":0.88},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.17}],"top_affinities":[{"entity_id":10187635,"name":"Coppel","logo":"https://clients.rascasse.com/wp-content/uploads/2026/08/entity-10187635-coppel.png","category":"Shopping","type":"Brand","affinity":452.24},{"entity_id":10187665,"name":"S-Mart","logo":"https://clients.rascasse.com/wp-content/uploads/2026/08/entity-10187665-s-mart.jpg","category":"Shopping","type":"Brand","affinity":150.02},{"entity_id":11933,"name":"Volaris","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Volaris.png","category":"Travel & Leisure","type":"Brand","affinity":55.71},{"entity_id":68686,"name":"Bodega Aurrerá","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Bodega-Aurrera.png","category":"Food & Beverages","type":"Brand","affinity":146.56},{"entity_id":1609,"name":"BBVA Bancomer","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/BBVA-Bancomer.png","category":"Business & Career","type":"Brand","affinity":118.18},{"entity_id":17039,"name":"Banorte","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Banorte.png","category":"Business & Career","type":"Brand","affinity":176.05},{"entity_id":11630,"name":"Soriana","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Soriana.png","category":"Shopping","type":"Brand","affinity":150.02},{"entity_id":59780,"name":"Instant messaging","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Instant.png","category":"Internet & Social Media","type":"Topic","affinity":7.93},{"entity_id":12194,"name":"Telcel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Telcel.png","category":"Technology & Electronics","type":"Brand","affinity":105.72},{"entity_id":10187633,"name":"GNP Seguros","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-10187633-gnp-seguros.png","category":"Business & Career","type":"Brand","affinity":144.52},{"entity_id":10264,"name":"Citibank","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/citi.png","category":"Business & Career","type":"Brand","affinity":12.42},{"entity_id":56410,"name":"Monterrey Institute of Technology and Higher Education","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-56410-monterrey-institute-of-technology-and-higher-educa.jpg","category":"Business & Career","type":"POI","affinity":45.88},{"entity_id":2262,"name":"Chedraui","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Chedraui.png","category":"Shopping","type":"Brand","affinity":127.58},{"entity_id":19214,"name":"Banco Azteca","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Banco-Azteca.png","category":"Business & Career","type":"Brand","affinity":112.99},{"entity_id":64675,"name":"Sonora","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-64675-sonora.jpg","category":"Travel & Leisure","type":"POI","affinity":17.98},{"entity_id":162108,"name":"Venevisión","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Venevision.png","category":"Movies & TV","type":"TV Channel","affinity":66.66},{"entity_id":64327,"name":"Puebla","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-64327-puebla.jpg","category":"Travel & Leisure","type":"POI","affinity":18.97},{"entity_id":10768,"name":"Aeroméxico","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Aeromexico.png","category":"Travel & Leisure","type":"Brand","affinity":28.9},{"entity_id":64279,"name":"Chihuahua (state)","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-64279-chihuahua-state.jpg","category":"Travel & Leisure","type":"POI","affinity":23.87},{"entity_id":10002886,"name":"TINI","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/TINI.png","category":"Fashion & Accessoires","type":"Person","affinity":10.22}],"top_countries":[{"code":"MX","name":"Mexico","share":54.9},{"code":"BR","name":"Brazil","share":17.9},{"code":"CO","name":"Colombia","share":8.3}],"top_regions":[{"name":"California","affinity":2.91,"reach":95917},{"name":"Texas","affinity":4.17,"reach":79647},{"name":"Florida","affinity":1.19,"reach":21370},{"name":"Arizona","affinity":2.66,"reach":16814},{"name":"New York","affinity":0.92,"reach":15487},{"name":"Illinois","affinity":1.35,"reach":14474},{"name":"Arkansas","affinity":4.57,"reach":11488},{"name":"Georgia","affinity":0.83,"reach":7726},{"name":"Washington","affinity":1.19,"reach":7619},{"name":"North Carolina","affinity":0.73,"reach":6723},{"name":"Colorado","affinity":1.33,"reach":6397},{"name":"Virginia","affinity":0.89,"reach":6375},{"name":"New Jersey","affinity":0.81,"reach":6294},{"name":"Tennessee","affinity":0.87,"reach":5250},{"name":"Pennsylvania","affinity":0.47,"reach":5135},{"name":"Michigan","affinity":0.61,"reach":5097},{"name":"Ohio","affinity":0.52,"reach":5097},{"name":"New Mexico","affinity":2.84,"reach":5011},{"name":"Nevada","affinity":1.77,"reach":4790},{"name":"Oregon","affinity":1.27,"reach":4478},{"name":"Indiana","affinity":0.7,"reach":3989},{"name":"Wisconsin","affinity":0.72,"reach":3541},{"name":"Missouri","affinity":0.67,"reach":3455},{"name":"Minnesota","affinity":0.72,"reach":3410},{"name":"Oklahoma","affinity":1,"reach":3289},{"name":"Utah","affinity":1.16,"reach":3171},{"name":"Maryland","affinity":0.6,"reach":3098},{"name":"Massachusetts","affinity":0.53,"reach":3090},{"name":"South Carolina","affinity":0.65,"reach":2992},{"name":"Kansas","affinity":1.19,"reach":2919},{"name":"Louisiana","affinity":0.68,"reach":2661},{"name":"Alabama","affinity":0.61,"reach":2550},{"name":"Kentucky","affinity":0.65,"reach":2458},{"name":"Iowa","affinity":0.8,"reach":2142},{"name":"Connecticut","affinity":0.59,"reach":1780},{"name":"Mississippi","affinity":0.69,"reach":1707},{"name":"Idaho","affinity":1.05,"reach":1615},{"name":"Nebraska","affinity":0.81,"reach":1333},{"name":"West Virginia","affinity":0.65,"reach":971},{"name":"Hawaii","affinity":0.65,"reach":777},{"name":"Maine","affinity":0.65,"reach":734},{"name":"New Hampshire","affinity":0.64,"reach":706},{"name":"Montana","affinity":0.72,"reach":651},{"name":"Delaware","affinity":0.75,"reach":621},{"name":"Rhode Island","affinity":0.68,"reach":606},{"name":"Washington, District of Columbia","affinity":1.03,"reach":593},{"name":"South Dakota","affinity":0.79,"reach":586},{"name":"Wyoming","affinity":1.07,"reach":517},{"name":"North Dakota","affinity":0.77,"reach":500},{"name":"Alaska","affinity":0.81,"reach":483}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":130500,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":130500,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":106700,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":121500,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":225000,"yoyChange":72.4},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":274500,"yoyChange":110.3},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":330000,"yoyChange":209.3},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":380000,"yoyChange":212.8},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":380000,"yoyChange":68.9},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":237255,"yoyChange":-13.6},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":173067,"yoyChange":-47.6},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":184505,"yoyChange":-51.4},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":214158,"yoyChange":-43.6},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":209643,"yoyChange":-11.6},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":189561,"yoyChange":9.5},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":170232,"yoyChange":-7.7}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":71255,"share":9.6},{"month":2,"name":"Feb","avgSearches":56362,"share":7.6},{"month":3,"name":"Mar","avgSearches":59243,"share":8},{"month":4,"name":"Apr","avgSearches":56741,"share":7.7},{"month":5,"name":"May","avgSearches":58623,"share":7.9},{"month":6,"name":"Jun","avgSearches":61961,"share":8.4},{"month":7,"name":"Jul","avgSearches":59672,"share":8.1},{"month":8,"name":"Aug","avgSearches":58721,"share":7.9},{"month":9,"name":"Sep","avgSearches":53596,"share":7.2},{"month":10,"name":"Oct","avgSearches":61572,"share":8.3},{"month":11,"name":"Nov","avgSearches":69140,"share":9.3},{"month":12,"name":"Dec","avgSearches":73520,"share":9.9}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Singer-songwriter","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Singer-songwriter.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":2.08},{"name":"Popular music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Popular-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.27},{"name":"Reggaeton","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Reggaeton.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":3.05}]},"food":{"label":"Food & Cuisine","items":[{"name":"Mexican cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Mexican-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.67},{"name":"Latin American cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Latin-am.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.82},{"name":"spicy food","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/spicy-food.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":2.06}]},"sport":{"label":"Sports","items":[{"name":"Soccer","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Association-football.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.99},{"name":"Angling","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Angling.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":2.5},{"name":"Hip-hop dance","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Hip-hom.png","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.8}]},"fashion":{"label":"Fashion","items":[{"name":"Nike","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nike_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.25},{"name":"Adidas","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/adidas.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.24},{"name":"Fanatics","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fanatics_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":2.71}]},"brands":{"label":"Top Brands","items":[{"name":"Coppel","logo":"https://clients.rascasse.com/wp-content/uploads/2026/08/entity-10187635-coppel.png","category":"Shopping","type":"Brand","subtype":"Department store","affinity":452.24},{"name":"Volaris","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Volaris.png","category":"Travel & Leisure","type":"Brand","subtype":"Airline","affinity":55.71},{"name":"S-Mart","logo":"https://clients.rascasse.com/wp-content/uploads/2026/08/entity-10187665-s-mart.jpg","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":150.02}]},"media":{"label":"Media","items":[{"name":"Telemundo","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Telemundo.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":3.05},{"name":"Nickelodeon","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nickelodeon_fullcolor.png","category":"Kids & Family","type":"TV Channel","subtype":"Kids & family","affinity":1.55},{"name":"Venevisión","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Venevision.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":66.66}]}},"country_id":230,"dataSource":"audience","audienceSiid":216781,"_cached":"precompute","_timing_ms":58.4}