{"success":true,"entity":{"id":106980,"name":"Richard Petty","category":"Sports","type":"Person","subtype":"Motorsport","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Richard-Petty.png","wikidata":"Q75941945","size":944131.1502958846,"worldwideSize":1159444.7726158793,"country_share":81.4,"rankCountry":25438,"rankType":5391,"rankCategory":2352,"rankSubtype":45},"demographics":{"female_share":14.4,"avg_age":46.7,"age_buckets":[{"label":"16-24","share":10.6,"female":1.1,"male":9.5},{"label":"25-34","share":11.9,"female":1.3,"male":10.6},{"label":"35-44","share":14.8,"female":1.9,"male":12.9},{"label":"45-54","share":23.2,"female":3.8,"male":19.3},{"label":"55+","share":39.6,"female":6.3,"male":33.4}]},"psychographics":[{"cluster":"BALANCE","score":0.94},{"cluster":"OPEN","score":0.99},{"cluster":"JOY","score":1},{"cluster":"THRILL","score":1.21},{"cluster":"POWER","score":1.05},{"cluster":"CONSERVATISM","score":1.46},{"cluster":"PREMIUM","score":1.04}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":0.91},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.84},{"name":"Mindfulness","cluster":"BALANCE","score":0.88},{"name":"Spirituality","cluster":"BALANCE","score":1.15},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":0.93},{"name":"Creativity","cluster":"OPEN","score":0.92},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.03},{"name":"Community Orientation","cluster":"OPEN","score":1.08},{"name":"Individualism","cluster":"JOY","score":1},{"name":"Indulgence","cluster":"JOY","score":0.87},{"name":"Social Media Usage","cluster":"JOY","score":1.14},{"name":"Pet Ownership","cluster":"JOY","score":0.99},{"name":"Extroversion","cluster":"THRILL","score":1.24},{"name":"Risk Appetite","cluster":"THRILL","score":1.37},{"name":"DIY Mentality","cluster":"THRILL","score":1.29},{"name":"Travelling","cluster":"THRILL","score":0.96},{"name":"Sports Activity","cluster":"POWER","score":1.04},{"name":"Career Orientation","cluster":"POWER","score":1.09},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.01},{"name":"Tradition","cluster":"CONSERVATISM","score":1.12},{"name":"Patriotism","cluster":"CONSERVATISM","score":2.02},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.29},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.4},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.21},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.02},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.01},{"name":"Design Affinity","cluster":"PREMIUM","score":0.79},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.17}],"top_affinities":[{"entity_id":13898,"name":"Kyle Busch","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Kyle-Busch.png","category":"Sports","type":"Person","affinity":35.3},{"entity_id":142038,"name":"Kyle Larson","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Kyle-Larson.png","category":"Sports","type":"Person","affinity":83.54},{"entity_id":5169,"name":"Homestead-Miami Speedway","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-5169-homestead-miami-speedway.jpg","category":"Sports","type":"POI","affinity":62.85},{"entity_id":195541,"name":"Kurt Busch","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Kurt-Busch.png","category":"Sports","type":"Person","affinity":62.96},{"entity_id":11788,"name":"Chicagoland Speedway","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-11788-chicagoland-speedway.jpg","category":"Sports","type":"POI","affinity":77.77},{"entity_id":10006858,"name":"Kimi Antonelli","logo":"https://clients.rascasse.com/wp-content/uploads/2024/03/Kimi.png","category":"Sports","type":"Person","affinity":42.37},{"entity_id":5140,"name":"Danica Patrick","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Danica-Patrick.png","category":"Sports","type":"Person","affinity":39.79},{"entity_id":94367,"name":"Chip Ganassi Racing","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Chip-Ganassi-Racing.png","category":"Sports","type":"Team","affinity":87.77},{"entity_id":159240,"name":"Brad Keselowski","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Brad-Keselowski.png","category":"Sports","type":"Person","affinity":78.89},{"entity_id":154500,"name":"Denny Hamlin","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Denny-Hamlin.png","category":"Sports","type":"Person","affinity":38.49},{"entity_id":8766,"name":"Charlotte Motor Speedway","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-8766-charlotte-motor-speedway.jpg","category":"Sports","type":"POI","affinity":50.25},{"entity_id":16240,"name":"Daytona International Speedway","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Daytona-International-Speedway.png","category":"Sports","type":"POI","affinity":18.6},{"entity_id":136272,"name":"Joey Logano","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Joey-Logano.png","category":"Sports","type":"Person","affinity":49.35},{"entity_id":109326,"name":"NASCAR Hall of Fame","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-109326-nascar-hall-of-fame.jpg","category":"Sports","type":"POI","affinity":66.72},{"entity_id":46,"name":"Dale Earnhardt","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Dale-Earnhardt.png","category":"Sports","type":"Person","affinity":26.65},{"entity_id":4982,"name":"Darlington Raceway","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-4982-darlington-raceway.jpg","category":"Sports","type":"POI","affinity":75.01},{"entity_id":124026,"name":"Matt Kenseth","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-124026-matt-kenseth.jpg","category":"Sports","type":"Topic","affinity":108.6},{"entity_id":17009,"name":"New Hampshire Motor Speedway","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-17009-new-hampshire-motor-speedway.jpg","category":"Sports","type":"POI","affinity":57.33},{"entity_id":104681,"name":"Hendrick Motorsports","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/Hendrick-Motorsports.png","category":"Sports","type":"Team","affinity":36.67},{"entity_id":15639,"name":"Bristol Motor Speedway","logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-15639-bristol-motor-speedway.jpg","category":"Sports","type":"POI","affinity":42.45}],"top_countries":[{"code":"US","name":"United States","share":81.4},{"code":"CA","name":"Canada","share":4.2},{"code":"AU","name":"Australia","share":1.5}],"top_regions":[{"name":"North Carolina","affinity":2.96,"reach":92226},{"name":"Florida","affinity":0.93,"reach":56329},{"name":"California","affinity":0.45,"reach":50001},{"name":"Texas","affinity":0.6,"reach":38835},{"name":"Tennessee","affinity":1.9,"reach":38799},{"name":"Ohio","affinity":1.16,"reach":38452},{"name":"Georgia","affinity":1.21,"reach":38025},{"name":"Pennsylvania","affinity":1.03,"reach":37866},{"name":"Virginia","affinity":1.37,"reach":33363},{"name":"New York","affinity":0.51,"reach":28983},{"name":"South Carolina","affinity":1.86,"reach":28692},{"name":"Michigan","affinity":1.01,"reach":28676},{"name":"Alabama","affinity":1.94,"reach":27465},{"name":"Indiana","affinity":1.37,"reach":26221},{"name":"Illinois","affinity":0.72,"reach":26104},{"name":"Arizona","affinity":1.04,"reach":22306},{"name":"Kentucky","affinity":1.51,"reach":19232},{"name":"Missouri","affinity":1.09,"reach":18929},{"name":"Wisconsin","affinity":1,"reach":16599},{"name":"Minnesota","affinity":0.84,"reach":13508},{"name":"New Jersey","affinity":0.51,"reach":13317},{"name":"Washington","affinity":0.57,"reach":12358},{"name":"Oklahoma","affinity":1.07,"reach":11923},{"name":"Maryland","affinity":0.68,"reach":11848},{"name":"Iowa","affinity":1.26,"reach":11360},{"name":"Colorado","affinity":0.66,"reach":10687},{"name":"Massachusetts","affinity":0.54,"reach":10640},{"name":"Louisiana","affinity":0.76,"reach":9999},{"name":"Arkansas","affinity":1.15,"reach":9789},{"name":"Mississippi","affinity":1.16,"reach":9671},{"name":"West Virginia","affinity":1.87,"reach":9476},{"name":"Kansas","affinity":1.03,"reach":8541},{"name":"Oregon","affinity":0.67,"reach":8001},{"name":"Connecticut","affinity":0.7,"reach":7074},{"name":"Nevada","affinity":0.68,"reach":6212},{"name":"Utah","affinity":0.62,"reach":5761},{"name":"Nebraska","affinity":0.98,"reach":5432},{"name":"Idaho","affinity":0.86,"reach":4446},{"name":"New Mexico","affinity":0.69,"reach":4147},{"name":"Maine","affinity":1.05,"reach":4039},{"name":"New Hampshire","affinity":0.97,"reach":3614},{"name":"Montana","affinity":0.97,"reach":2978},{"name":"Delaware","affinity":1.01,"reach":2811},{"name":"South Dakota","affinity":1.03,"reach":2564},{"name":"North Dakota","affinity":1.04,"reach":2284},{"name":"Rhode Island","affinity":0.68,"reach":2038},{"name":"Hawaii","affinity":0.5,"reach":2022},{"name":"Alaska","affinity":0.91,"reach":1833},{"name":"Vermont","affinity":0.95,"reach":1715},{"name":"Wyoming","affinity":1.02,"reach":1656}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":159500,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":322000,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":189500,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":150500,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":130500,"yoyChange":-18.2},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":821000,"yoyChange":155},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":208500,"yoyChange":10},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":170500,"yoyChange":13.3},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":220000,"yoyChange":68.6},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":300550,"yoyChange":-63.4},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":384805,"yoyChange":84.6},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":245951,"yoyChange":44.3},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":170704,"yoyChange":-22.4},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":298316,"yoyChange":-0.7},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":332198,"yoyChange":-13.7},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":282636,"yoyChange":14.9}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":59463,"share":5.9},{"month":2,"name":"Feb","avgSearches":252046,"share":24.8},{"month":3,"name":"Mar","avgSearches":74764,"share":7.4},{"month":4,"name":"Apr","avgSearches":77452,"share":7.6},{"month":5,"name":"May","avgSearches":107453,"share":10.6},{"month":6,"name":"Jun","avgSearches":75996,"share":7.5},{"month":7,"name":"Jul","avgSearches":80263,"share":7.9},{"month":8,"name":"Aug","avgSearches":67997,"share":6.7},{"month":9,"name":"Sep","avgSearches":56922,"share":5.6},{"month":10,"name":"Oct","avgSearches":62041,"share":6.1},{"month":11,"name":"Nov","avgSearches":46620,"share":4.6},{"month":12,"name":"Dec","avgSearches":53900,"share":5.3}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Rock music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Rock-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.51},{"name":"Hip hop music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hip-hop-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.23},{"name":"Country music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Country-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.4}]},"food":{"label":"Food & Cuisine","items":[{"name":"southern food","logo":"https://clients.rascasse.com/wp-content/uploads/2022/10/southern-food.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.26},{"name":"German cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/German-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.28},{"name":"European cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2023/04/European-cuisine.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.2}]},"sport":{"label":"Sports","items":[{"name":"Soccer","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Association-football.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.33},{"name":"Baseball","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Baseball.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.35},{"name":"Golf","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Golf.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.4}]},"fashion":{"label":"Fashion","items":[{"name":"REI","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/REI.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Outdoor","affinity":1.54},{"name":"Fanatics","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fanatics_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":2.98},{"name":"Caterpillar","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cat.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Footwear","affinity":3.49}]},"brands":{"label":"Top Brands","items":[{"name":"O'Reilly Auto Parts","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Oreilly.png","category":"Cars & Mobility","type":"Brand","subtype":null,"affinity":4.71},{"name":"AutoZone","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Autozone.png","category":"Cars & Mobility","type":"Brand","subtype":"Car parts","affinity":2.87},{"name":"EBay","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/eBay_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Auctions","affinity":1.53}]},"media":{"label":"Media","items":[{"name":"CNN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cnn.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.24},{"name":"NBC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/NBC.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.39},{"name":"Fox News Channel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fox-News.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.79}]}},"country_id":230,"dataSource":"audience","audienceSiid":216669,"_cached":"precompute","_timing_ms":65.0}