{"success":true,"entity":{"id":10135960,"name":"X Money","category":"Technology & Electronics","type":"Brand","subtype":"Broker / Crypto","logo":"https://clients.rascasse.com/wp-content/uploads/2026/07/entity-10135960-x-money.jpg","wikidata":"Q140377212","size":543223.9895837624,"worldwideSize":876401.2514115906,"country_share":62,"rankCountry":36428,"rankType":4060,"rankCategory":1019,"rankSubtype":12},"demographics":{"female_share":33.7,"avg_age":42,"age_buckets":[{"label":"16-24","share":17,"female":4.6,"male":12.3},{"label":"25-34","share":17.1,"female":4.8,"male":12.3},{"label":"35-44","share":18.7,"female":5.6,"male":13.1},{"label":"45-54","share":20.5,"female":7.8,"male":12.7},{"label":"55+","share":26.8,"female":11,"male":15.8}]},"psychographics":[{"cluster":"BALANCE","score":1.17},{"cluster":"OPEN","score":1.03},{"cluster":"JOY","score":1.21},{"cluster":"THRILL","score":1.52},{"cluster":"POWER","score":1.8},{"cluster":"CONSERVATISM","score":1.27},{"cluster":"PREMIUM","score":1.36}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.31},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.23},{"name":"Mindfulness","cluster":"BALANCE","score":1.17},{"name":"Spirituality","cluster":"BALANCE","score":0.99},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1.02},{"name":"Creativity","cluster":"OPEN","score":0.88},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.2},{"name":"Community Orientation","cluster":"OPEN","score":1.02},{"name":"Individualism","cluster":"JOY","score":1.17},{"name":"Indulgence","cluster":"JOY","score":1.25},{"name":"Social Media Usage","cluster":"JOY","score":1.23},{"name":"Pet Ownership","cluster":"JOY","score":1.19},{"name":"Extroversion","cluster":"THRILL","score":0.91},{"name":"Risk Appetite","cluster":"THRILL","score":2.86},{"name":"DIY Mentality","cluster":"THRILL","score":1.06},{"name":"Travelling","cluster":"THRILL","score":1.24},{"name":"Sports Activity","cluster":"POWER","score":1.36},{"name":"Career Orientation","cluster":"POWER","score":1.99},{"name":"Early Adopter Mentality","cluster":"POWER","score":2.05},{"name":"Tradition","cluster":"CONSERVATISM","score":0.9},{"name":"Patriotism","cluster":"CONSERVATISM","score":1.46},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.2},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.51},{"name":"Price Sensitivity","cluster":"PREMIUM","score":0.99},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.45},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.7},{"name":"Design Affinity","cluster":"PREMIUM","score":1.41},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.23}],"top_affinities":[{"entity_id":2049,"name":"Bitcoin","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Bitcoin.jpg","category":"Business & Career","type":"Topic","affinity":7.34},{"entity_id":21833,"name":"Ethereum","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Ehereum.png","category":"Business & Career","type":"Topic","affinity":11.42},{"entity_id":99015,"name":"Litecoin","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Litecoin.png","category":"Business & Career","type":"Topic","affinity":10.44},{"entity_id":130372,"name":"Creative Commons","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Creative-Commons.png","category":"Technology & Electronics","type":"Topic","affinity":7.29},{"entity_id":9857,"name":"Tesla Motors","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Tesla-Motors_fullcolor.png","category":"Cars & Mobility","type":"Brand","affinity":4.74},{"entity_id":107271,"name":"Dogecoin","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Dogecoin.png","category":"Business & Career","type":"Topic","affinity":7.76},{"entity_id":20631,"name":"Digital currency","logo":"https://clients.rascasse.com/wp-content/uploads/2022/12/Digital-currency.png","category":"Business & Career","type":"Topic","affinity":10.02},{"entity_id":18566,"name":"Google Maps","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Google-maps.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":3.37},{"entity_id":5118,"name":"Stock exchange","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Stock.png","category":"Business & Career","type":"Topic","affinity":7.6},{"entity_id":66243,"name":"Master of Business Administration","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Master-of-Business-Administration.jpg","category":"Business & Career","type":"Topic","affinity":5.18},{"entity_id":19610,"name":"Peter Thiel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Peter-Thiel.png","category":"Business & Career","type":"Person","affinity":8.23},{"entity_id":5436,"name":"SpaceX","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/SpaceX_fullcolor.png","category":"Cars & Mobility","type":"Brand","affinity":5.76},{"entity_id":55985,"name":"C++","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/C.png","category":"Technology & Electronics","type":"Topic","affinity":5.15},{"entity_id":66147,"name":"Investment management","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Investment-management.jpg","category":"Business & Career","type":"Topic","affinity":4.04},{"entity_id":1085,"name":"Swing trading","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Swing-trad.png","category":"Business & Career","type":"Topic","affinity":8.89},{"entity_id":13047,"name":"Stock market","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Stock-market.jpg","category":"Business & Career","type":"Topic","affinity":3.77},{"entity_id":4368,"name":"GitHub","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Github.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":5.09},{"entity_id":4124,"name":"Day trading","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Day-trading.png","category":"Business & Career","type":"Topic","affinity":6.21},{"entity_id":105523,"name":"Forex Online Trading","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Forex-Online-Trading.jpg","category":"Business & Career","type":"Topic","affinity":10.72},{"entity_id":7280,"name":"FIFA World Cup","logo":"https://clients.rascasse.com/wp-content/uploads/2025/11/Fifa26.png","category":"Sports","type":"Event","affinity":1.52}],"top_countries":[{"code":"US","name":"United States","share":62},{"code":"JP","name":"Japan","share":8.6},{"code":"DE","name":"Germany","share":4.1}],"top_regions":[{"name":"California","affinity":2.24,"reach":143925},{"name":"Texas","affinity":1.31,"reach":48418},{"name":"New York","affinity":1.46,"reach":47684},{"name":"Florida","affinity":1.32,"reach":45980},{"name":"Washington","affinity":2.09,"reach":26056},{"name":"Illinois","affinity":0.99,"reach":20610},{"name":"New Jersey","affinity":1.37,"reach":20564},{"name":"Pennsylvania","affinity":0.89,"reach":18735},{"name":"Georgia","affinity":0.97,"reach":17598},{"name":"North Carolina","affinity":0.9,"reach":16109},{"name":"Ohio","affinity":0.8,"reach":15278},{"name":"Michigan","affinity":0.85,"reach":13945},{"name":"Virginia","affinity":1,"reach":13937},{"name":"Arizona","affinity":1.07,"reach":13207},{"name":"Massachusetts","affinity":1.09,"reach":12406},{"name":"Tennessee","affinity":0.92,"reach":10823},{"name":"Indiana","affinity":0.87,"reach":9565},{"name":"Missouri","affinity":0.89,"reach":8891},{"name":"Colorado","affinity":0.93,"reach":8735},{"name":"Maryland","affinity":0.87,"reach":8702},{"name":"Wisconsin","affinity":0.88,"reach":8454},{"name":"Minnesota","affinity":0.87,"reach":8076},{"name":"South Carolina","affinity":0.85,"reach":7583},{"name":"Nevada","affinity":1.42,"reach":7479},{"name":"Alabama","affinity":0.85,"reach":6957},{"name":"Oregon","affinity":0.96,"reach":6571},{"name":"Louisiana","affinity":0.84,"reach":6380},{"name":"Kentucky","affinity":0.87,"reach":6329},{"name":"Oklahoma","affinity":0.93,"reach":5952},{"name":"Utah","affinity":1.11,"reach":5907},{"name":"Connecticut","affinity":1.01,"reach":5890},{"name":"Iowa","affinity":0.9,"reach":4676},{"name":"Kansas","affinity":0.95,"reach":4505},{"name":"Arkansas","affinity":0.88,"reach":4315},{"name":"Mississippi","affinity":0.87,"reach":4187},{"name":"Nebraska","affinity":0.94,"reach":2982},{"name":"Hawaii","affinity":1.26,"reach":2943},{"name":"Idaho","affinity":0.98,"reach":2933},{"name":"New Mexico","affinity":0.85,"reach":2914},{"name":"West Virginia","affinity":0.92,"reach":2669},{"name":"New Hampshire","affinity":1.04,"reach":2237},{"name":"Maine","affinity":0.92,"reach":2028},{"name":"Montana","affinity":1,"reach":1750},{"name":"Rhode Island","affinity":0.93,"reach":1608},{"name":"Delaware","affinity":0.96,"reach":1542},{"name":"South Dakota","affinity":1,"reach":1439},{"name":"Alaska","affinity":1.06,"reach":1231},{"name":"North Dakota","affinity":0.97,"reach":1221},{"name":"Washington, District of Columbia","affinity":0.98,"reach":1092},{"name":"Vermont","affinity":0.98,"reach":1018}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":210,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":190,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":270,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":340,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":390,"yoyChange":85.7},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":450,"yoyChange":136.8},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":390,"yoyChange":44.4},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":330,"yoyChange":-2.9},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":1650,"yoyChange":323.1},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":47834,"yoyChange":10529.8},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":10553,"yoyChange":2605.8},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":4586,"yoyChange":1289.7},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":7105,"yoyChange":330.6},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":75455,"yoyChange":57.7},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":135049,"yoyChange":1179.8},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":382096,"yoyChange":8231.8}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":8114,"share":5.7},{"month":2,"name":"Feb","avgSearches":5792,"share":4.1},{"month":3,"name":"Mar","avgSearches":17076,"share":12},{"month":4,"name":"Apr","avgSearches":7900,"share":5.5},{"month":5,"name":"May","avgSearches":6108,"share":4.3},{"month":6,"name":"Jun","avgSearches":18056,"share":12.6},{"month":7,"name":"Jul","avgSearches":40047,"share":28},{"month":8,"name":"Aug","avgSearches":16875,"share":11.8},{"month":9,"name":"Sep","avgSearches":20582,"share":14.4},{"month":10,"name":"Oct","avgSearches":489,"share":0.3},{"month":11,"name":"Nov","avgSearches":573,"share":0.4},{"month":12,"name":"Dec","avgSearches":1278,"share":0.9}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Underground hip hop","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Underground.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.62},{"name":"Alternative hip hop","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Alternative.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.23},{"name":"Gangsta rap","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Gangsta-rap.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.21}]},"food":{"label":"Food & Cuisine","items":[{"name":"Asian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Asian2.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.22},{"name":"Omakase","logo":"https://clients.rascasse.com/wp-content/uploads/2022/08/Omakase.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.61},{"name":"Indian fast food","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Indianfast.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.5}]},"sport":{"label":"Sports","items":[{"name":"Golf","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Golf.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.23},{"name":"ESPN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/ESPN.png","category":"Sports","type":"TV Channel","subtype":"Sport","affinity":1.41},{"name":"College football","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/College-football.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.38}]},"fashion":{"label":"Fashion","items":[{"name":"Nike","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nike_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.36},{"name":"Louis Vuitton","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Louis-Vuitton_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Luxury fashion","affinity":1.31},{"name":"Adidas","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/adidas.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.22}]},"brands":{"label":"Top Brands","items":[{"name":"Tesla Motors","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Tesla-Motors_fullcolor.png","category":"Cars & Mobility","type":"Brand","subtype":"Car manufacturer","affinity":4.74},{"name":"Google Drive","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Google-drive.png","category":"Technology & Electronics","type":"Brand","subtype":"Hosting","affinity":1.6},{"name":"Whole Foods Market","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Wholefoods.png","category":"Shopping","type":"Brand","subtype":"Supermarket","affinity":1.28}]},"media":{"label":"Media","items":[{"name":"CNN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cnn.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.48},{"name":"Fox News Channel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fox-News.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.27},{"name":"CBS News","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cbs-News.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.24}]}},"country_id":230,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":58.5}