{"success":true,"entity":{"id":10029790,"name":"Ben Platt","category":"Music & Radio","type":"Person","subtype":"Singer-songwriter","logo":"https://clients.rascasse.com/wp-content/uploads/2026/04/entity-10029790-ben-platt.jpg","wikidata":"Q16236455","size":1051964.156503854,"worldwideSize":1801350.6656836409,"country_share":58.4,"rankCountry":23621,"rankType":4907,"rankCategory":2514,"rankSubtype":291},"demographics":{"female_share":71.5,"avg_age":36,"age_buckets":[{"label":"16-24","share":31.5,"female":24,"male":7.5},{"label":"25-34","share":20.6,"female":14.7,"male":6},{"label":"35-44","share":15.7,"female":10.6,"male":5.1},{"label":"45-54","share":17.4,"female":12.9,"male":4.5},{"label":"55+","share":14.7,"female":9.3,"male":5.3}]},"psychographics":[{"cluster":"BALANCE","score":1.18},{"cluster":"OPEN","score":1.41},{"cluster":"JOY","score":1.23},{"cluster":"THRILL","score":1.01},{"cluster":"POWER","score":1.04},{"cluster":"CONSERVATISM","score":1.84},{"cluster":"PREMIUM","score":1.09}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.32},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.88},{"name":"Mindfulness","cluster":"BALANCE","score":1.13},{"name":"Spirituality","cluster":"BALANCE","score":1.39},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":2.14},{"name":"Creativity","cluster":"OPEN","score":0.92},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.22},{"name":"Community Orientation","cluster":"OPEN","score":1.35},{"name":"Individualism","cluster":"JOY","score":1.24},{"name":"Indulgence","cluster":"JOY","score":1.33},{"name":"Social Media Usage","cluster":"JOY","score":1.11},{"name":"Pet Ownership","cluster":"JOY","score":1.24},{"name":"Extroversion","cluster":"THRILL","score":1.15},{"name":"Risk Appetite","cluster":"THRILL","score":0.97},{"name":"DIY Mentality","cluster":"THRILL","score":0.89},{"name":"Travelling","cluster":"THRILL","score":1.01},{"name":"Sports Activity","cluster":"POWER","score":0.95},{"name":"Career Orientation","cluster":"POWER","score":0.97},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.19},{"name":"Tradition","cluster":"CONSERVATISM","score":1.23},{"name":"Patriotism","cluster":"CONSERVATISM","score":3.88},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.25},{"name":"Need for Security","cluster":"CONSERVATISM","score":0.99},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.22},{"name":"Quality Awareness","cluster":"PREMIUM","score":0.88},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.9},{"name":"Design Affinity","cluster":"PREMIUM","score":0.94},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.48}],"top_affinities":[{"entity_id":6845,"name":"Jesse Eisenberg","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Jesse-Eisenberg.png","category":"Movies & TV","type":"Person","affinity":60.25},{"entity_id":23302,"name":"Idina Menzel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Idina-Menzel.png","category":"Movies & TV","type":"Person","affinity":53.74},{"entity_id":9860,"name":"Andrew Garfield","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Garfield.png","category":"Movies & TV","type":"Person","affinity":29.92},{"entity_id":24026,"name":"Jonathan Groff","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Jonathan-Groff.png","category":"Movies & TV","type":"Person","affinity":45.04},{"entity_id":2000,"name":"Lea Michele","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Lea-Michele.png","category":"Movies & TV","type":"Person","affinity":46.2},{"entity_id":23598,"name":"Regina Hall","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Regina-Hall.png","category":"Movies & TV","type":"Person","affinity":25.45},{"entity_id":34844,"name":"Erin Andrews","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Erin-Andrews.png","category":"Sports","type":"Person","affinity":43.71},{"entity_id":18847,"name":"Josh Duhamel","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Josh-Duhamel.png","category":"Fashion & Accessoires","type":"Person","affinity":26.17},{"entity_id":9236,"name":"Avan Jogia","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Avan-Jogia.png","category":"Movies & TV","type":"Person","affinity":27.11},{"entity_id":5349,"name":"Ashley Benson","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Ashley-Benson.png","category":"Movies & TV","type":"Person","affinity":30.9},{"entity_id":11705,"name":"Brittany Snow","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Brittany-Snow.png","category":"Movies & TV","type":"Person","affinity":12.44},{"entity_id":9725,"name":"Michael Fassbender","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fassbender.png","category":"Movies & TV","type":"Person","affinity":19.53},{"entity_id":17655,"name":"Alison Brie","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Alison-Brie.png","category":"Movies & TV","type":"Person","affinity":12.93},{"entity_id":11890,"name":"Emma Stone","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Emma-stone.png","category":"Movies & TV","type":"Person","affinity":8.9},{"entity_id":431,"name":"Naomi Scott","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Naomi-Scott.png","category":"Movies & TV","type":"Person","affinity":20},{"entity_id":317,"name":"Edward Norton","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Edward-nor.png","category":"Movies & TV","type":"Person","affinity":16.59},{"entity_id":22404,"name":"Zootopia","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Zootopia.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":9.98},{"entity_id":3345,"name":"Hilary Duff","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Duff.png","category":"Movies & TV","type":"Person","affinity":6.74},{"entity_id":9442,"name":"James McAvoy","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/James-McAvoy.png","category":"Movies & TV","type":"Person","affinity":13.63},{"entity_id":18297,"name":"Julia Louis-Dreyfus","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Julia-Louis-Dreyfus.png","category":"Movies & TV","type":"Person","affinity":11.73}],"top_countries":[{"code":"US","name":"United States","share":58.4},{"code":"UK","name":"United Kingdom","share":12.5},{"code":"CA","name":"Canada","share":5.7}],"top_regions":[{"name":"California","affinity":1.13,"reach":139858},{"name":"New York","affinity":1.5,"reach":95253},{"name":"Texas","affinity":0.86,"reach":61455},{"name":"Florida","affinity":0.77,"reach":52023},{"name":"Illinois","affinity":1.12,"reach":44928},{"name":"Pennsylvania","affinity":1.08,"reach":43959},{"name":"Ohio","affinity":0.98,"reach":36139},{"name":"New Jersey","affinity":1.09,"reach":31812},{"name":"North Carolina","affinity":0.88,"reach":30558},{"name":"Georgia","affinity":0.84,"reach":29413},{"name":"Michigan","affinity":0.9,"reach":28560},{"name":"Massachusetts","affinity":1.29,"reach":28438},{"name":"Washington","affinity":1.09,"reach":26453},{"name":"Virginia","affinity":0.96,"reach":26053},{"name":"Tennessee","affinity":1.04,"reach":23711},{"name":"Arizona","affinity":0.9,"reach":21386},{"name":"Indiana","affinity":0.99,"reach":21008},{"name":"Minnesota","affinity":1.17,"reach":20988},{"name":"Missouri","affinity":1.05,"reach":20235},{"name":"Wisconsin","affinity":1.06,"reach":19661},{"name":"Colorado","affinity":1.07,"reach":19490},{"name":"Maryland","affinity":0.92,"reach":17832},{"name":"Utah","affinity":1.62,"reach":16644},{"name":"Oregon","affinity":1.21,"reach":16114},{"name":"South Carolina","affinity":0.79,"reach":13615},{"name":"Connecticut","affinity":1.18,"reach":13368},{"name":"Kentucky","affinity":0.93,"reach":13182},{"name":"Alabama","affinity":0.78,"reach":12368},{"name":"Oklahoma","affinity":0.95,"reach":11799},{"name":"Louisiana","affinity":0.8,"reach":11646},{"name":"Iowa","affinity":1.05,"reach":10568},{"name":"Kansas","affinity":0.98,"reach":9053},{"name":"Arkansas","affinity":0.88,"reach":8317},{"name":"Nevada","affinity":0.79,"reach":8012},{"name":"Mississippi","affinity":0.7,"reach":6509},{"name":"Idaho","affinity":1.13,"reach":6500},{"name":"Nebraska","affinity":1.01,"reach":6217},{"name":"New Mexico","affinity":0.77,"reach":5127},{"name":"Maine","affinity":1.12,"reach":4800},{"name":"West Virginia","affinity":0.8,"reach":4509},{"name":"New Hampshire","affinity":1.08,"reach":4464},{"name":"Rhode Island","affinity":1.29,"reach":4316},{"name":"Hawaii","affinity":0.86,"reach":3911},{"name":"Washington, District of Columbia","affinity":1.49,"reach":3237},{"name":"Montana","affinity":0.89,"reach":3015},{"name":"Delaware","affinity":0.96,"reach":2996},{"name":"South Dakota","affinity":0.89,"reach":2484},{"name":"Vermont","affinity":1.1,"reach":2218},{"name":"North Dakota","affinity":0.89,"reach":2185},{"name":"Alaska","affinity":0.87,"reach":1958}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":537500,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":335500,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":390500,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":446500,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":299500,"yoyChange":-44.3},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":244500,"yoyChange":-27.1},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":446000,"yoyChange":14.2},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":258000,"yoyChange":-42.2},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":222000,"yoyChange":-25.9},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":289451,"yoyChange":18.4},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":197567,"yoyChange":-55.7},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":317520,"yoyChange":23.1},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":225237,"yoyChange":1.5},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":334234,"yoyChange":15.5},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":246268,"yoyChange":24.7},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":170232,"yoyChange":-46.4}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":106233,"share":7.8},{"month":2,"name":"Feb","avgSearches":82119,"share":6},{"month":3,"name":"Mar","avgSearches":112569,"share":8.2},{"month":4,"name":"Apr","avgSearches":97748,"share":7.1},{"month":5,"name":"May","avgSearches":178249,"share":13},{"month":6,"name":"Jun","avgSearches":137269,"share":10},{"month":7,"name":"Jul","avgSearches":138676,"share":10.1},{"month":8,"name":"Aug","avgSearches":99320,"share":7.3},{"month":9,"name":"Sep","avgSearches":95655,"share":7},{"month":10,"name":"Oct","avgSearches":78184,"share":5.7},{"month":11,"name":"Nov","avgSearches":106500,"share":7.8},{"month":12,"name":"Dec","avgSearches":136375,"share":10}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Classical music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Classical-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.33},{"name":"Musical theatre","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Musical-theatre.jpg","category":"Movies & TV","type":"Topic","subtype":"Musical genre","affinity":1.57},{"name":"Reggaeton","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Reggaeton.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.31}]},"food":{"label":"Food & Cuisine","items":[{"name":"British cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/British2.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.31},{"name":"Turkish cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Turkish-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.35},{"name":"African cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/African.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.24}]},"sport":{"label":"Sports","items":[{"name":"Swimming","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Swimming.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.21},{"name":"Gymnastics","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Gymnastics.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.22},{"name":"Walking","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Walking.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.37}]},"fashion":{"label":"Fashion","items":[{"name":"Marshalls","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Marshalls.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.26},{"name":"Nordstrom Rack","logo":"https://clients.rascasse.com/wp-content/uploads/2026/09/Nordstrom-Rack-logo.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.27},{"name":"Free People","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Freepeople.png","category":"Fashion & Accessoires","type":"Brand","subtype":null,"affinity":1.61}]},"brands":{"label":"Top Brands","items":[{"name":"McDonald's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/mcd.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":1.66},{"name":"Subway","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Subway.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":2.09},{"name":"Peppa Pig","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Peppa-pig.png","category":"Kids & Family","type":"Brand","subtype":"Toys","affinity":4.28}]},"media":{"label":"Media","items":[{"name":"HBO MAX","logo":"https://clients.rascasse.com/wp-content/uploads/2025/08/HBOmax.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.44},{"name":"HBO","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/HBO_fullcolor.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.39},{"name":"QVC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/QVC_fullcolor.png","category":"Shopping","type":"TV Channel","subtype":"Home shopping","affinity":2.15}]}},"country_id":230,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":47.6}