{"success":true,"entity":{"id":10023864,"name":"ILLENIUM","category":"Music & Radio","type":"Person","subtype":"EDM","logo":"https://clients.rascasse.com/wp-content/uploads/2026/04/entity-10023864-illenium.jpg","wikidata":"Q27662462","size":724140.7036562718,"worldwideSize":995817.3101891814,"country_share":72.7,"rankCountry":30470,"rankType":6735,"rankCategory":3508,"rankSubtype":15},"demographics":{"female_share":46,"avg_age":32.5,"age_buckets":[{"label":"16-24","share":36,"female":18,"male":18},{"label":"25-34","share":28.9,"female":12.5,"male":16.4},{"label":"35-44","share":15.3,"female":6.1,"male":9.2},{"label":"45-54","share":10.9,"female":5.2,"male":5.7},{"label":"55+","share":9,"female":4.2,"male":4.9}]},"psychographics":[{"cluster":"BALANCE","score":1.14},{"cluster":"OPEN","score":1.18},{"cluster":"JOY","score":1.07},{"cluster":"THRILL","score":1.12},{"cluster":"POWER","score":1.11},{"cluster":"CONSERVATISM","score":1.9},{"cluster":"PREMIUM","score":0.98}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.25},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.86},{"name":"Mindfulness","cluster":"BALANCE","score":1.31},{"name":"Spirituality","cluster":"BALANCE","score":1.15},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1.3},{"name":"Creativity","cluster":"OPEN","score":0.73},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.41},{"name":"Community Orientation","cluster":"OPEN","score":1.3},{"name":"Individualism","cluster":"JOY","score":0.98},{"name":"Indulgence","cluster":"JOY","score":1},{"name":"Social Media Usage","cluster":"JOY","score":1.08},{"name":"Pet Ownership","cluster":"JOY","score":1.21},{"name":"Extroversion","cluster":"THRILL","score":1.58},{"name":"Risk Appetite","cluster":"THRILL","score":1.34},{"name":"DIY Mentality","cluster":"THRILL","score":0.52},{"name":"Travelling","cluster":"THRILL","score":1.02},{"name":"Sports Activity","cluster":"POWER","score":1.02},{"name":"Career Orientation","cluster":"POWER","score":0.83},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.48},{"name":"Tradition","cluster":"CONSERVATISM","score":1.39},{"name":"Patriotism","cluster":"CONSERVATISM","score":4.38},{"name":"Family Orientation","cluster":"CONSERVATISM","score":0.78},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.04},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.08},{"name":"Quality Awareness","cluster":"PREMIUM","score":0.74},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.02},{"name":"Design Affinity","cluster":"PREMIUM","score":0.87},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.22}],"top_affinities":[{"entity_id":20608,"name":"Disclosure (band)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Disclosure.png","category":"Music & Radio","type":"Person","affinity":40.98},{"entity_id":21733,"name":"Martin Garrix","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Martin-Garrix_fullcolor.png","category":"Music & Radio","type":"Person","affinity":39.93},{"entity_id":15225,"name":"Elle Macpherson","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Elle-Macpherson.png","category":"Fashion & Accessoires","type":"Person","affinity":40.99},{"entity_id":148953,"name":"Merci (company)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Merci.png","category":"Food & Beverages","type":"Brand","affinity":70.83},{"entity_id":6586,"name":"Electronic dance music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Electronic-dance-music.jpg","category":"Music & Radio","type":"Topic","affinity":7.49},{"entity_id":2634,"name":"Afrojack","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Afrojack.png","category":"Music & Radio","type":"Person","affinity":52.74},{"entity_id":66333,"name":"Resident Advisor","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Resident-advisor.png","category":"Music & Radio","type":"Website / Newspaper / Magazine","affinity":22.89},{"entity_id":17457,"name":"Deep house","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Deep-house.jpg","category":"Music & Radio","type":"Topic","affinity":11.05},{"entity_id":1987,"name":"Berghain","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Berghain.png","category":"Music & Radio","type":"POI","affinity":34.38},{"entity_id":160945,"name":"Alan Walker (DJ)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Alan-Walker_fullcolor.png","category":"Music & Radio","type":"Person","affinity":34.51},{"entity_id":243454,"name":"Stormzy","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Stormzy.png","category":"Music & Radio","type":"Person","affinity":49.86},{"entity_id":9203,"name":"Tiësto","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Tiesto_fullcolor.png","category":"Music & Radio","type":"Person","affinity":18.86},{"entity_id":85106,"name":"Mars Attacks!","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Mars-Attacks_.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":19.89},{"entity_id":95245,"name":"International education","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/International-education.jpg","category":"Business & Career","type":"Topic","affinity":11.53},{"entity_id":22031,"name":"Robin Schulz","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Robin-Schulz_fullcolor.png","category":"Music & Radio","type":"Person","affinity":49.31},{"entity_id":8858,"name":"Sundar Pichai","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Sundar-Pichai.png","category":"Business & Career","type":"Person","affinity":16.41},{"entity_id":16262,"name":"House music","logo":"https://clients.rascasse.com/wp-content/uploads/2023/01/House.png","category":"Music & Radio","type":"Topic","affinity":3.74},{"entity_id":9560,"name":"Excision (musician)","logo":"https://clients.rascasse.com/wp-content/uploads/2022/07/Excision-musician.png","category":"Music & Radio","type":"Person","affinity":25.36},{"entity_id":20453,"name":"The Chainsmokers","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/The-Chainsmokers_fullcolor.png","category":"Music & Radio","type":"Person","affinity":18.66},{"entity_id":37619,"name":"Halloween Horror Nights","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Halloween-Horror-Nights.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":8.04}],"top_countries":[{"code":"US","name":"United States","share":72.7},{"code":"CA","name":"Canada","share":7},{"code":"JP","name":"Japan","share":3.4}],"top_regions":[{"name":"California","affinity":2.45,"reach":209104},{"name":"Nevada","affinity":8.49,"reach":59474},{"name":"New York","affinity":1.07,"reach":46522},{"name":"Texas","affinity":0.73,"reach":36164},{"name":"Colorado","affinity":2.78,"reach":34756},{"name":"Florida","affinity":0.71,"reach":32969},{"name":"Washington","affinity":1.38,"reach":23064},{"name":"Illinois","affinity":0.79,"reach":21841},{"name":"Arizona","affinity":1.31,"reach":21462},{"name":"Pennsylvania","affinity":0.65,"reach":18260},{"name":"Ohio","affinity":0.62,"reach":15783},{"name":"Michigan","affinity":0.69,"reach":15030},{"name":"New Jersey","affinity":0.7,"reach":14155},{"name":"Georgia","affinity":0.58,"reach":13992},{"name":"Virginia","affinity":0.72,"reach":13500},{"name":"North Carolina","affinity":0.56,"reach":13388},{"name":"Minnesota","affinity":1.03,"reach":12721},{"name":"Massachusetts","affinity":0.74,"reach":11256},{"name":"Utah","affinity":1.59,"reach":11254},{"name":"Wisconsin","affinity":0.83,"reach":10585},{"name":"Maryland","affinity":0.71,"reach":9525},{"name":"Missouri","affinity":0.71,"reach":9508},{"name":"Indiana","affinity":0.64,"reach":9402},{"name":"Tennessee","affinity":0.6,"reach":9400},{"name":"Hawaii","affinity":2.95,"reach":9184},{"name":"Oregon","affinity":0.98,"reach":9000},{"name":"South Carolina","affinity":0.57,"reach":6719},{"name":"Louisiana","affinity":0.62,"reach":6241},{"name":"Alabama","affinity":0.56,"reach":6061},{"name":"Kentucky","affinity":0.59,"reach":5715},{"name":"Oklahoma","affinity":0.67,"reach":5714},{"name":"Connecticut","affinity":0.67,"reach":5184},{"name":"Kansas","affinity":0.81,"reach":5160},{"name":"Iowa","affinity":0.73,"reach":5028},{"name":"New Mexico","affinity":1.06,"reach":4831},{"name":"Arkansas","affinity":0.66,"reach":4265},{"name":"Mississippi","affinity":0.65,"reach":4177},{"name":"Idaho","affinity":0.97,"reach":3847},{"name":"Nebraska","affinity":0.77,"reach":3267},{"name":"West Virginia","affinity":0.72,"reach":2785},{"name":"New Hampshire","affinity":0.75,"reach":2153},{"name":"Maine","affinity":0.72,"reach":2130},{"name":"Rhode Island","affinity":0.76,"reach":1761},{"name":"South Dakota","affinity":0.89,"reach":1712},{"name":"North Dakota","affinity":0.98,"reach":1644},{"name":"Delaware","affinity":0.74,"reach":1592},{"name":"Washington, District of Columbia","affinity":0.94,"reach":1406},{"name":"Alaska","affinity":0.88,"reach":1359},{"name":"Wyoming","affinity":1.02,"reach":1271},{"name":"Vermont","affinity":0.82,"reach":1144}],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":87300,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":150500,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":335500,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":167100,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":87300,"yoyChange":0},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":205000,"yoyChange":36.2},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":175000,"yoyChange":-47.8},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":141500,"yoyChange":-15.3},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":87300,"yoyChange":0},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":102186,"yoyChange":-50.2},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":111104,"yoyChange":-36.5},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":177819,"yoyChange":25.7},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":106806,"yoyChange":22.3},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":233153,"yoyChange":128.2},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":139495,"yoyChange":25.6},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":115975,"yoyChange":-34.8}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":54940,"share":9.2},{"month":2,"name":"Feb","avgSearches":58043,"share":9.7},{"month":3,"name":"Mar","avgSearches":59727,"share":10},{"month":4,"name":"Apr","avgSearches":48477,"share":8.1},{"month":5,"name":"May","avgSearches":63324,"share":10.6},{"month":6,"name":"Jun","avgSearches":72319,"share":12.1},{"month":7,"name":"Jul","avgSearches":60607,"share":10.1},{"month":8,"name":"Aug","avgSearches":42159,"share":7.1},{"month":9,"name":"Sep","avgSearches":45612,"share":7.6},{"month":10,"name":"Oct","avgSearches":30126,"share":5},{"month":11,"name":"Nov","avgSearches":30100,"share":5},{"month":12,"name":"Dec","avgSearches":31950,"share":5.3}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Electronic dance music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Electronic-dance-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":7.49},{"name":"Classical music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Classical-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.55},{"name":"Blues music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Blues-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.28}]},"food":{"label":"Food & Cuisine","items":[{"name":"Chinese cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Chinese-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.23},{"name":"Asian cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Asian2.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.46},{"name":"Thai cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Thai-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.22}]},"sport":{"label":"Sports","items":[{"name":"Fly fishing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Fly-fishing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":2.03},{"name":"Extreme sport","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Extreme-sport.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.47},{"name":"Boxing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Boxing.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.44}]},"fashion":{"label":"Fashion","items":[{"name":"Abercrombie & Fitch","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Abercrombie-Fitch_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Mainstream fashion","affinity":1.43},{"name":"Patagonia","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Patagonia_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Sportswear","affinity":1.67},{"name":"Levi Strauss & Co.","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Levi-Strauss-Co._fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Streetwear","affinity":1.7}]},"brands":{"label":"Top Brands","items":[{"name":"McDonald's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/mcd.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":1.42},{"name":"Airbnb","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/AirBnb_fullcolor.png","category":"Travel & Leisure","type":"Brand","subtype":"Travel website","affinity":1.55},{"name":"Starbucks","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Starbucks_fullcolor.png","category":"Food & Beverages","type":"Brand","subtype":"Coffee","affinity":1.24}]},"media":{"label":"Media","items":[{"name":"HBO MAX","logo":"https://clients.rascasse.com/wp-content/uploads/2025/08/HBOmax.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.28},{"name":"BBC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/BBC.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.45},{"name":"Adult Swim","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Adult-swim.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.48}]}},"country_id":230,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":83.0}