{"success":true,"entity":{"id":39752,"name":"Se og Hør","category":"News","type":"Website / Newspaper / Magazine","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-39752-Se_og_H_r.jpg","wikidata":"Q4562529","size":1467918.7155414065,"worldwideSize":6000695.865027561,"country_share":24.5,"rankCountry":151,"rankType":26,"rankCategory":14,"rankSubtype":44},"demographics":{"female_share":84.5,"avg_age":36.6,"age_buckets":[{"label":"16-24","share":36.2,"female":28.4,"male":7.8},{"label":"25-34","share":16.5,"female":14.3,"male":2.2},{"label":"35-44","share":10.7,"female":9.5,"male":1.2},{"label":"45-54","share":16.1,"female":14.4,"male":1.6},{"label":"55+","share":20.4,"female":17.8,"male":2.6}]},"psychographics":[{"cluster":"BALANCE","score":1.07},{"cluster":"OPEN","score":1.28},{"cluster":"JOY","score":1.07},{"cluster":"THRILL","score":1.12},{"cluster":"POWER","score":0.94},{"cluster":"CONSERVATISM","score":1.27},{"cluster":"PREMIUM","score":1.14}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":0.96},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":1.25},{"name":"Mindfulness","cluster":"BALANCE","score":1.21},{"name":"Spirituality","cluster":"BALANCE","score":0.85},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":1.35},{"name":"Creativity","cluster":"OPEN","score":1.16},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.44},{"name":"Community Orientation","cluster":"OPEN","score":1.18},{"name":"Individualism","cluster":"JOY","score":1.13},{"name":"Indulgence","cluster":"JOY","score":0.76},{"name":"Social Media Usage","cluster":"JOY","score":1.11},{"name":"Pet Ownership","cluster":"JOY","score":1.28},{"name":"Extroversion","cluster":"THRILL","score":1.2},{"name":"Risk Appetite","cluster":"THRILL","score":0.73},{"name":"DIY Mentality","cluster":"THRILL","score":1.41},{"name":"Travelling","cluster":"THRILL","score":1.12},{"name":"Sports Activity","cluster":"POWER","score":1.2},{"name":"Career Orientation","cluster":"POWER","score":1.04},{"name":"Early Adopter Mentality","cluster":"POWER","score":0.59},{"name":"Tradition","cluster":"CONSERVATISM","score":1.31},{"name":"Patriotism","cluster":"CONSERVATISM","score":null},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.34},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.15},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.5},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.17},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.96},{"name":"Design Affinity","cluster":"PREMIUM","score":1.06},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.01}],"top_affinities":[{"entity_id":9040,"name":"H&M","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/HM_fullcolor.png","category":"Shopping","type":"Brand","affinity":1.9},{"entity_id":14326,"name":"Shopping malls","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Shopping-malls.jpg","category":"Shopping","type":"Touchpoint","affinity":1.5},{"entity_id":58145,"name":"Discount stores","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Discount-stores.jpg","category":"Shopping","type":"Topic","affinity":1.67},{"entity_id":3674,"name":"Beauty salons","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Beauty-salons.jpg","category":"Beauty & Wellness","type":"Touchpoint","affinity":1.5},{"entity_id":80222,"name":"Garden furniture","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Garden-furniture.jpg","category":"Home & Garden","type":"Topic","affinity":1.91},{"entity_id":22322,"name":"Skin care","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Skin-care.jpg","category":"Beauty & Wellness","type":"Topic","affinity":1.67},{"entity_id":11556,"name":"Primark","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Primark_fullcolor.png","category":"Shopping","type":"Brand","affinity":2.3},{"entity_id":3130,"name":"Supermarket","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Supermarket.jpg","category":"Shopping","type":"Touchpoint","affinity":1.66},{"entity_id":14955,"name":"Children's clothing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Childrens-Clothing.jpg","category":"Fashion & Accessoires","type":"Topic","affinity":1.53},{"entity_id":8847,"name":"Hardware store","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hardware-store.jpg","category":"Home & Garden","type":"Touchpoint","affinity":1.62},{"entity_id":5062,"name":"Birkenstock","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Birkenstock_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","affinity":2},{"entity_id":56473,"name":"Cancer awareness","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-56473-Cancer_awareness.jpg","category":"Health","type":"Topic","affinity":1.56},{"entity_id":14952,"name":"Pharmacy","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Pharmacy.jpg","category":"Business & Career","type":"Topic","affinity":1.63},{"entity_id":9011,"name":"Julia Roberts","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Julia-Roberts_fullcolor.png","category":"Movies & TV","type":"Person","affinity":1.83},{"entity_id":56254,"name":"Child care","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Child-care.jpg","category":"Kids & Family","type":"Topic","affinity":1.51},{"entity_id":6160,"name":"Madonna","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Madonna.png","category":"Music & Radio","type":"Person","affinity":1.57},{"entity_id":13929,"name":"Harry Potter","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Harry-Potter_fullcolor.png","category":"Movies & TV","type":"Movie / TV Show / Series","affinity":1.71},{"entity_id":58209,"name":"TV talkshows","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/TV-talkshows.jpg","category":"Movies & TV","type":"Topic","affinity":1.66},{"entity_id":19007,"name":"Theme parks","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Theme-parks.jpg","category":"Travel & Leisure","type":"Topic","affinity":1.56},{"entity_id":271,"name":"Helly Hansen","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Helly-Hansen_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","affinity":1.5}],"top_countries":[{"code":"DK","name":"Denmark","share":73.7},{"code":"NO","name":"Norway","share":24.5},{"code":"SE","name":"Sweden","share":0.5}],"top_regions":[],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":495000,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":495000,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":465000,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":495000,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":495000,"yoyChange":0},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":465000,"yoyChange":-6.1},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":435000,"yoyChange":-6.5},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":682000,"yoyChange":37.8},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":648000,"yoyChange":30.9},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":643010,"yoyChange":38.3},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":680170,"yoyChange":56.4},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":817990,"yoyChange":19.9},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":758816,"yoyChange":17.1},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":888926,"yoyChange":38.2},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":964750,"yoyChange":41.8},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":832305,"yoyChange":1.7}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":187897,"share":8},{"month":2,"name":"Feb","avgSearches":194575,"share":8.3},{"month":3,"name":"Mar","avgSearches":191915,"share":8.2},{"month":4,"name":"Apr","avgSearches":171753,"share":7.3},{"month":5,"name":"May","avgSearches":171467,"share":7.3},{"month":6,"name":"Jun","avgSearches":167003,"share":7.1},{"month":7,"name":"Jul","avgSearches":203830,"share":8.7},{"month":8,"name":"Aug","avgSearches":236785,"share":10.1},{"month":9,"name":"Sep","avgSearches":223844,"share":9.5},{"month":10,"name":"Oct","avgSearches":204587,"share":8.7},{"month":11,"name":"Nov","avgSearches":203204,"share":8.7},{"month":12,"name":"Dec","avgSearches":191413,"share":8.2}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"K-pop","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/K-pop.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.61},{"name":"Schlager music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Schlager-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.43}]},"food":{"label":"Food & Cuisine","items":null},"sport":{"label":"Sports","items":[{"name":"Ice hockey","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Ice-hockey.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.22},{"name":"Yoga","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Yoga.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.29},{"name":"Baseball","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Baseball.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.21}]},"fashion":{"label":"Fashion","items":[{"name":"Birkenstock","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Birkenstock_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Footwear","affinity":2},{"name":"Helly Hansen","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Helly-Hansen_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Outdoor","affinity":1.5},{"name":"Fjällräven","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Fjallraven_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Bags and accessories","affinity":1.28}]},"brands":{"label":"Top Brands","items":[{"name":"IKEA","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/IKEA_fullcolor.png","category":"Home & Garden","type":"Brand","subtype":"Furniture","affinity":1.39},{"name":"McDonald's","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/mcd.png","category":"Food & Beverages","type":"Brand","subtype":"Fast food restaurants","affinity":1.42},{"name":"H&M","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/HM_fullcolor.png","category":"Shopping","type":"Brand","subtype":"Fashion","affinity":1.9}]},"media":{"label":"Media","items":[{"name":"HBO MAX","logo":"https://clients.rascasse.com/wp-content/uploads/2025/08/HBOmax.png","category":"Movies & TV","type":"TV Channel","subtype":"TV & film","affinity":1.2},{"name":"Nickelodeon","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Nickelodeon_fullcolor.png","category":"Kids & Family","type":"TV Channel","subtype":"Kids & family","affinity":1.29}]}},"country_id":166,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":66.1}