{"success":true,"entity":{"id":70681,"name":"Wealth","category":"Business & Career","type":"Topic","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Wealth.jpg","wikidata":"Q200535","size":5050328.831660684,"worldwideSize":227542581.67782775,"country_share":2.2,"rankCountry":1318,"rankType":924,"rankCategory":139,"rankSubtype":742},"demographics":{"female_share":55.2,"avg_age":44.8,"age_buckets":[{"label":"16-19","share":7.9,"female":3.5,"male":4.4},{"label":"20-29","share":14.2,"female":7.1,"male":7.1},{"label":"30-39","share":22,"female":12.4,"male":9.6},{"label":"40-49","share":23.9,"female":13.7,"male":10.3},{"label":"50+","share":31.9,"female":18.4,"male":13.5}]},"psychographics":[{"cluster":"BALANCE","score":0.96},{"cluster":"OPEN","score":1.05},{"cluster":"JOY","score":1.21},{"cluster":"THRILL","score":1.13},{"cluster":"POWER","score":1.17},{"cluster":"CONSERVATISM","score":1.03},{"cluster":"PREMIUM","score":1.24}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.11},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.8},{"name":"Mindfulness","cluster":"BALANCE","score":0.84},{"name":"Spirituality","cluster":"BALANCE","score":1.11},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":0.83},{"name":"Creativity","cluster":"OPEN","score":0.93},{"name":"Urban Lifestyle","cluster":"OPEN","score":1.25},{"name":"Community Orientation","cluster":"OPEN","score":1.21},{"name":"Individualism","cluster":"JOY","score":1.3},{"name":"Indulgence","cluster":"JOY","score":1.63},{"name":"Social Media Usage","cluster":"JOY","score":1},{"name":"Pet Ownership","cluster":"JOY","score":0.9},{"name":"Extroversion","cluster":"THRILL","score":0.89},{"name":"Risk Appetite","cluster":"THRILL","score":1.36},{"name":"DIY Mentality","cluster":"THRILL","score":1.01},{"name":"Travelling","cluster":"THRILL","score":1.27},{"name":"Sports Activity","cluster":"POWER","score":0.89},{"name":"Career Orientation","cluster":"POWER","score":1.5},{"name":"Early Adopter Mentality","cluster":"POWER","score":1.11},{"name":"Tradition","cluster":"CONSERVATISM","score":1.07},{"name":"Patriotism","cluster":"CONSERVATISM","score":0.84},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.24},{"name":"Need for Security","cluster":"CONSERVATISM","score":0.98},{"name":"Price Sensitivity","cluster":"PREMIUM","score":1.12},{"name":"Quality Awareness","cluster":"PREMIUM","score":1.26},{"name":"Luxury Orientation","cluster":"PREMIUM","score":1.01},{"name":"Design Affinity","cluster":"PREMIUM","score":1.14},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.68}],"top_affinities":[{"entity_id":16860,"name":"Wikipedia","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Wikipedia-1.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":5.14},{"entity_id":64368,"name":"Personal finance","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Personal-finance.jpg","category":"Business & Career","type":"Topic","affinity":1.78},{"entity_id":17336,"name":"WhatsApp","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Whatsapp-1.png","category":"Internet & Social Media","type":"Website / Newspaper / Magazine","affinity":1.65},{"entity_id":144075,"name":"Property finder","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Property-finder.jpg","category":"Home & Garden","type":"Topic","affinity":4.6},{"entity_id":6520,"name":"Satire","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Satire.jpg","category":"Literature","type":"Topic","affinity":3.26},{"entity_id":63465,"name":"Genetics","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Genetics.jpg","category":"Kids & Family","type":"Topic","affinity":2.33},{"entity_id":5578,"name":"Volunteering","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Volunteering.jpg","category":"Politics & Society","type":"Topic","affinity":2.04},{"entity_id":66243,"name":"Master of Business Administration","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Master-of-Business-Administration.jpg","category":"Business & Career","type":"Topic","affinity":3.21},{"entity_id":10713,"name":"Mediaset","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Mediaset.png","category":"Technology & Electronics","type":"Brand","affinity":2.17},{"entity_id":65500,"name":"Innovation","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Innovation.jpg","category":"Business & Career","type":"Topic","affinity":1.96},{"entity_id":63498,"name":"Modern architecture","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Modern-architecture.jpg","category":"Arts & Culture","type":"Topic","affinity":2.34},{"entity_id":36299,"name":"Breastfeeding","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Breastfeeding.jpg","category":"Kids & Family","type":"Topic","affinity":4},{"entity_id":13833,"name":"Champagne","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-13833-Champagne.jpg","category":"Food & Beverages","type":"Topic","affinity":2.11},{"entity_id":114376,"name":"High-net-worth individual","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/High-net-worth-individual.jpg","category":"Business & Career","type":"Topic","affinity":3.86},{"entity_id":7397,"name":"Travel agency","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Travel-agency.jpg","category":"Travel & Leisure","type":"Topic","affinity":2.54},{"entity_id":68063,"name":"Public administration","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Public-adm.png","category":"Business & Career","type":"Topic","affinity":3.65},{"entity_id":20160,"name":"Google Drive","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Google-drive.png","category":"Technology & Electronics","type":"Brand","affinity":2.29},{"entity_id":18390,"name":"Luxury yacht","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Luxury-yacht.jpg","category":"Travel & Leisure","type":"Topic","affinity":1.75},{"entity_id":65514,"name":"Subscription business model","logo":"https://clients.rascasse.com/wp-content/uploads/2026/06/Sb.png","category":"Shopping","type":"Topic","affinity":1.81},{"entity_id":66642,"name":"Affiliate marketing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Affiliate-marketing.jpg","category":"Business & Career","type":"Topic","affinity":2.33}],"top_countries":[{"code":"US","name":"United States","share":27.7},{"code":"UK","name":"United Kingdom","share":5.5},{"code":"IN","name":"India","share":5}],"top_regions":[],"trend":[{"quarter":"Q3/22","year":2022,"quarterNum":3,"searches":12100,"yoyChange":null},{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":23400,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":119900,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":40400,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":15600,"yoyChange":28.9},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":19600,"yoyChange":-16.2},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":22500,"yoyChange":-81.2},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":39600,"yoyChange":-2},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":39000,"yoyChange":150},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":28300,"yoyChange":44.4},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":18100,"yoyChange":-19.6},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":13900,"yoyChange":-64.9},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":17400,"yoyChange":-55.4},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":31400,"yoyChange":11},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":24665,"yoyChange":36.3},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":38675,"yoyChange":178.2}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":6178,"share":10.3},{"month":2,"name":"Feb","avgSearches":6018,"share":10},{"month":3,"name":"Mar","avgSearches":10356,"share":17.2},{"month":4,"name":"Apr","avgSearches":5018,"share":8.3},{"month":5,"name":"May","avgSearches":6188,"share":10.3},{"month":6,"name":"Jun","avgSearches":3461,"share":5.7},{"month":7,"name":"Jul","avgSearches":2844,"share":4.7},{"month":8,"name":"Aug","avgSearches":2844,"share":4.7},{"month":9,"name":"Sep","avgSearches":4933,"share":8.2},{"month":10,"name":"Oct","avgSearches":4122,"share":6.8},{"month":11,"name":"Nov","avgSearches":4390,"share":7.3},{"month":12,"name":"Dec","avgSearches":3860,"share":6.4}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Singer-songwriter","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Singer-songwriter.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.35},{"name":"Progressive rock","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Progressive-rock.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.38},{"name":"Contemporary R&B","logo":"https://clients.rascasse.com/wp-content/uploads/2022/05/Contem.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.44}]},"food":{"label":"Food & Cuisine","items":[{"name":"German cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/German-cuisine.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.26},{"name":"Latin American cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Latin-am.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.37},{"name":"Middle Eastern cuisine","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Middle.png","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.21}]},"sport":{"label":"Sports","items":[{"name":"Stretching","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Stretching.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.25},{"name":"Lacrosse","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Lacrosse.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.43},{"name":"Rafting","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/rafting.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.27}]},"fashion":{"label":"Fashion","items":[{"name":"OVS","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/OVS.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Fashion retailer","affinity":1.32},{"name":"Swarovski","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Swarovski_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Jewelry","affinity":1.57},{"name":"Versace","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Versace_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Premium fashion","affinity":1.27}]},"brands":{"label":"Top Brands","items":[{"name":"IKEA","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/IKEA_fullcolor.png","category":"Home & Garden","type":"Brand","subtype":"Furniture","affinity":1.35},{"name":"SuperEnalotto","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Superena.png","category":"Games","type":"Brand","subtype":"Lottery","affinity":1.36},{"name":"UniCredit","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/UniCredit.png","category":"Business & Career","type":"Brand","subtype":"Bank","affinity":1.28}]},"media":{"label":"Media","items":[{"name":"Canale 5","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Canala5.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.43},{"name":"QVC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/QVC_fullcolor.png","category":"Movies & TV","type":"TV Channel","subtype":"Home shopping","affinity":1.82},{"name":"Now TV","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Now-tv.png","category":"Movies & TV","type":"TV Channel","subtype":null,"affinity":1.73}]}},"country_id":109,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":74.2}