{"success":true,"entity":{"id":69440,"name":"Bazaar","category":"Travel & Leisure","type":"Touchpoint","subtype":null,"logo":"https://clients.rascasse.com/wp-content/uploads/2026/03/entity-69440-bazaar.jpg","wikidata":"Q219760","size":3193722.239860962,"worldwideSize":38098830.28272162,"country_share":8.4,"rankCountry":1964,"rankType":44,"rankCategory":157,"rankSubtype":1043},"demographics":{"female_share":31.8,"avg_age":35.4,"age_buckets":[{"label":"16-24","share":23.4,"female":5.8,"male":17.6},{"label":"25-34","share":29.8,"female":9.4,"male":20.5},{"label":"35-44","share":22.3,"female":7.4,"male":14.9},{"label":"45-54","share":14.5,"female":5.6,"male":8.9},{"label":"55+","share":9.9,"female":3.7,"male":6.3}]},"psychographics":[{"cluster":"BALANCE","score":1.09},{"cluster":"OPEN","score":0.9},{"cluster":"JOY","score":1.06},{"cluster":"THRILL","score":1.13},{"cluster":"POWER","score":1.12},{"cluster":"CONSERVATISM","score":1.19},{"cluster":"PREMIUM","score":1.33}],"traits":[{"name":"Sustainability","cluster":"BALANCE","score":1.26},{"name":"Healthy Lifestyle","cluster":"BALANCE","score":0.98},{"name":"Mindfulness","cluster":"BALANCE","score":1.04},{"name":"Spirituality","cluster":"BALANCE","score":1.1},{"name":"LGBTQ+ Identity","cluster":"OPEN","score":0.8},{"name":"Creativity","cluster":"OPEN","score":0.91},{"name":"Urban Lifestyle","cluster":"OPEN","score":0.88},{"name":"Community Orientation","cluster":"OPEN","score":1.01},{"name":"Individualism","cluster":"JOY","score":1.08},{"name":"Indulgence","cluster":"JOY","score":1.34},{"name":"Social Media Usage","cluster":"JOY","score":0.86},{"name":"Pet Ownership","cluster":"JOY","score":0.97},{"name":"Extroversion","cluster":"THRILL","score":1.21},{"name":"Risk Appetite","cluster":"THRILL","score":1},{"name":"DIY Mentality","cluster":"THRILL","score":1.18},{"name":"Travelling","cluster":"THRILL","score":1.12},{"name":"Sports Activity","cluster":"POWER","score":1.04},{"name":"Career Orientation","cluster":"POWER","score":1.35},{"name":"Early Adopter Mentality","cluster":"POWER","score":0.98},{"name":"Tradition","cluster":"CONSERVATISM","score":1.27},{"name":"Patriotism","cluster":"CONSERVATISM","score":null},{"name":"Family Orientation","cluster":"CONSERVATISM","score":1.14},{"name":"Need for Security","cluster":"CONSERVATISM","score":1.17},{"name":"Price Sensitivity","cluster":"PREMIUM","score":0.8},{"name":"Quality Awareness","cluster":"PREMIUM","score":2.11},{"name":"Luxury Orientation","cluster":"PREMIUM","score":0.79},{"name":"Design Affinity","cluster":"PREMIUM","score":1.01},{"name":"Convenience Orientation","cluster":"PREMIUM","score":1.96}],"top_affinities":[{"entity_id":2049,"name":"Bitcoin","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Bitcoin.jpg","category":"Business & Career","type":"Topic","affinity":1.67},{"entity_id":12967,"name":"Shoes","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Shoes.jpg","category":"Fashion & Accessoires","type":"Topic","affinity":1.74},{"entity_id":16206,"name":"Family","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Family.jpg","category":"Kids & Family","type":"Topic","affinity":1.53},{"entity_id":296,"name":"Kitchen","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Kitchen.jpg","category":"Home & Garden","type":"Topic","affinity":1.6},{"entity_id":152652,"name":"Videography","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Videography.jpg","category":"Internet & Social Media","type":"Topic","affinity":2.57},{"entity_id":21066,"name":"Men's clothing","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Men_s-clothing.jpg","category":"Fashion & Accessoires","type":"Topic","affinity":1.73},{"entity_id":13632,"name":"Bracelet","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Bracelet.jpg","category":"Fashion & Accessoires","type":"Topic","affinity":1.98},{"entity_id":9485,"name":"Spas","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Spas.jpg","category":"Beauty & Wellness","type":"Touchpoint","affinity":1.66},{"entity_id":4090,"name":"Apartment","logo":"https://clients.rascasse.com/wp-content/uploads/2026/05/entity-4090-Apartment.jpg","category":"Business & Career","type":"Topic","affinity":1.63},{"entity_id":63432,"name":"Trousers","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Trousers.jpg","category":"Fashion & Accessoires","type":"Topic","affinity":1.73},{"entity_id":57033,"name":"Hairstyle","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Hairstyle.jpg","category":"Beauty & Wellness","type":"Topic","affinity":1.69},{"entity_id":72262,"name":"Internet celebrity","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-72262-internet-celebrity.png","category":"Internet & Social Media","type":"Topic","affinity":1.65},{"entity_id":17131,"name":"Necklace","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Necklace.jpg","category":"Fashion & Accessoires","type":"Topic","affinity":1.93},{"entity_id":19129,"name":"Ryan Gosling","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Ryan-Gosling_fullcolor.png","category":"Movies & TV","type":"Person","affinity":3.61},{"entity_id":71909,"name":"Cabinetry","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Cabinetry.jpg","category":"Home & Garden","type":"Topic","affinity":1.97},{"entity_id":12207,"name":"Dogs","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Dogs.jpg","category":"Pets & Animals","type":"Topic","affinity":1.5},{"entity_id":3318,"name":"Toys","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Toys.jpg","category":"Games","type":"Topic","affinity":1.63},{"entity_id":58273,"name":"Real property","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Real-property.jpg","category":"Home & Garden","type":"Topic","affinity":2.13},{"entity_id":118434,"name":"OnePlus","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Oneplus.png","category":"Technology & Electronics","type":"Brand","affinity":1.64},{"entity_id":5897,"name":"Vegetable","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Vegetable.jpg","category":"Food & Beverages","type":"Topic","affinity":1.51}],"top_countries":[{"code":"US","name":"United States","share":9.9},{"code":"BR","name":"Brazil","share":8.7},{"code":"IN","name":"India","share":8.4}],"top_regions":[],"trend":[{"quarter":"Q4/22","year":2022,"quarterNum":4,"searches":170500,"yoyChange":null},{"quarter":"Q1/23","year":2023,"quarterNum":1,"searches":170500,"yoyChange":null},{"quarter":"Q2/23","year":2023,"quarterNum":2,"searches":181500,"yoyChange":null},{"quarter":"Q3/23","year":2023,"quarterNum":3,"searches":195000,"yoyChange":null},{"quarter":"Q4/23","year":2023,"quarterNum":4,"searches":170500,"yoyChange":0},{"quarter":"Q1/24","year":2024,"quarterNum":1,"searches":181500,"yoyChange":6.5},{"quarter":"Q2/24","year":2024,"quarterNum":2,"searches":195000,"yoyChange":7.4},{"quarter":"Q3/24","year":2024,"quarterNum":3,"searches":200500,"yoyChange":2.8},{"quarter":"Q4/24","year":2024,"quarterNum":4,"searches":148500,"yoyChange":-12.9},{"quarter":"Q1/25","year":2025,"quarterNum":1,"searches":143183,"yoyChange":-21.1},{"quarter":"Q2/25","year":2025,"quarterNum":2,"searches":135296,"yoyChange":-30.6},{"quarter":"Q3/25","year":2025,"quarterNum":3,"searches":156502,"yoyChange":-21.9},{"quarter":"Q4/25","year":2025,"quarterNum":4,"searches":127599,"yoyChange":-14.1},{"quarter":"Q1/26","year":2026,"quarterNum":1,"searches":123823,"yoyChange":-13.5},{"quarter":"Q2/26","year":2026,"quarterNum":2,"searches":132249,"yoyChange":-2.3},{"quarter":"Q3/26","year":2026,"quarterNum":3,"searches":134958,"yoyChange":-13.8}],"monthlyDistribution":[{"month":1,"name":"Jan","avgSearches":54798,"share":8.9},{"month":2,"name":"Feb","avgSearches":48018,"share":7.8},{"month":3,"name":"Mar","avgSearches":51085,"share":8.3},{"month":4,"name":"Apr","avgSearches":47622,"share":7.8},{"month":5,"name":"May","avgSearches":51630,"share":8.4},{"month":6,"name":"Jun","avgSearches":50897,"share":8.3},{"month":7,"name":"Jul","avgSearches":59276,"share":9.6},{"month":8,"name":"Aug","avgSearches":50118,"share":8.2},{"month":9,"name":"Sep","avgSearches":49339,"share":8},{"month":10,"name":"Oct","avgSearches":50597,"share":8.2},{"month":11,"name":"Nov","avgSearches":50260,"share":8.2},{"month":12,"name":"Dec","avgSearches":50682,"share":8.3}],"topAudiences":{},"curatedInterests":{"music":{"label":"Music Genres","items":[{"name":"Hard rock","logo":"https://clients.rascasse.com/wp-content/uploads/2026/10/entity-18063-hard-rock.png","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.61},{"name":"Karaoke","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Karaoke.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.67},{"name":"Chill-out music","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Chill-out-music.jpg","category":"Music & Radio","type":"Topic","subtype":"Musical genre","affinity":1.64}]},"food":{"label":"Food & Cuisine","items":[{"name":"Molecular gastronomy","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Molecular-gastronomy.jpg","category":"Food & Beverages","type":"Topic","subtype":"Cuisine","affinity":1.39}]},"sport":{"label":"Sports","items":[{"name":"Handball","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Handball.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.85},{"name":"CrossFit","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/CrossFit.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.58},{"name":"Running","logo":"https://clients.rascasse.com/wp-content/uploads/2024/10/Running.jpg","category":"Sports","type":"Topic","subtype":"Sport","affinity":1.52}]},"fashion":{"label":"Fashion","items":[{"name":"Crocs","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Crocs_fullcolor.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Footwear","affinity":1.6},{"name":"Ralph Lauren","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Ralph-Lauren.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Premium fashion","affinity":1.53},{"name":"Skechers","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Skechers.png","category":"Fashion & Accessoires","type":"Brand","subtype":"Footwear","affinity":1.86}]},"brands":{"label":"Top Brands","items":[{"name":"Myntra.com","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Myntra-1.png","category":"Shopping","type":"Brand","subtype":null,"affinity":1.32},{"name":"OnePlus","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Oneplus.png","category":"Technology & Electronics","type":"Brand","subtype":null,"affinity":1.64},{"name":"Indian Railways","logo":"https://clients.rascasse.com/wp-content/uploads/2022/06/Indian-Railways.png","category":"Cars & Mobility","type":"Brand","subtype":"Public transport","affinity":1.37}]},"media":{"label":"Media","items":[{"name":"CNN","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/Cnn.png","category":"News","type":"TV Channel","subtype":"News","affinity":1.26},{"name":"BBC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/BBC.png","category":"Movies & TV","type":"TV Channel","subtype":"Entertainment","affinity":1.24},{"name":"QVC","logo":"https://clients.rascasse.com/wp-content/uploads/2022/04/QVC_fullcolor.png","category":"Shopping","type":"TV Channel","subtype":"Home shopping","affinity":4.35}]}},"country_id":105,"dataSource":"entity","audienceSiid":null,"_cached":"precompute","_timing_ms":60.0}